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New and improved nmra.org logo mark 2 Locked

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Posted by rrebell on Thursday, August 26, 2010 7:14 PM

IRONROOSTER

 Boy....   I guess the women are right.  We have a one track mind and trains aren't on it.

Laugh Laugh Laugh Laugh

Paul

 

 

 

It is genetically ingrained, as women see it the same way, adult daughter saw it and said it was a boob, and then said OK with a disdained look after I told what it was.
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Posted by pastorbob on Thursday, August 26, 2010 10:46 PM

Well, I will stick with my old NMRA gear, T shirts, and such.  I never  minded wearing an NMRA T shirt to church outings, but as a pastor, be sure I wouldn't wear the new one.  Guess I will have to locate another one or two with the old logo to hold me over till I die.

Bob

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Posted by Dayliner on Thursday, August 26, 2010 11:43 PM

I used to pride myself on my dirty mind, but I must be growing old because when I saw the new NMRA logo all I saw was a train wheel.  Really.  Maybe we're seeing what we want to see here?  I'm reminded of the Onion's "Model Railroader--the sex issue" of a few years back.

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Posted by pastorbob on Friday, August 27, 2010 8:13 AM

My wife raised the question this morning, "have you talked to Steve about it?"  She means Steve Priest who lives in the same city we do, and I answered "not a chance".  I won't say a word until the next Turkey Creek meeting in September.  But I will be curious to see what the NMRA national says about it, as well as the local group.  As I mentioned earlier, I email Mike Bestel, NMRA prexy a few days ago telling him about the comments and he said it would be passe on to the board.  So we wait.

Bob

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Posted by NevinW on Friday, August 27, 2010 11:03 AM
"Sometimes a cigar is just a cigar"  - Sigmund Freud. 
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Posted by vsmith on Friday, August 27, 2010 9:06 PM

Dayliner

I used to pride myself on my dirty mind, but I must be growing old because when I saw the new NMRA logo all I saw was a train wheel.  Really.  Maybe we're seeing what we want to see here?  I'm reminded of the Onion's "Model Railroader--the sex issue" of a few years back.

Was that this one? Tongue

   Have fun with your trains

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Posted by jeffrey-wimberly on Friday, August 27, 2010 9:13 PM

NevinW
"Sometimes a cigar is just a cigar"  - Sigmund Freud. 

And a cigar is almost always a good smoke. Now excuse me while I slip out of these wet things and into a dry martini. - Groucho Marx.

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beatus homo qui invenit sapientiam


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Posted by NevinW on Friday, August 27, 2010 9:18 PM
LOL! Excellent. - Nevin
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Posted by vsmith on Saturday, August 28, 2010 1:44 PM

NevinW
"Sometimes a cigar is just a cigar"  - Sigmund Freud. 

Wink

 

   Have fun with your trains

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Posted by HaroldA on Sunday, August 29, 2010 9:10 AM

Well after weighing in on this once and then following the comments - and without any scientific basis for this statement whatsoever - it seems that a majority of the comments are somewhat negative and would like to see it changed.  Personally I would like to see the words 'National Model Railroad Association' spelled out but then I already said that and it's my preference.

When I was gainfully employed i worked for the parts and service division of GM - this division went through many name changes over my 34 year career.  And one of the names happened to be 'General Motors Warehousing and Distribution Division' which became abbreviated as GMWDD - and became affectionally known as 'gumwad.'  I believe because of this nickname GMWDD was the shortest lived of any of them and within a year it was changed to Warehousing and Distribution Division - GM which stuck until it was changed again in later years.

Maybe the NMRA will take another look. 

There's never time to do it right, but always time to do it over.....

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Posted by jfallon on Sunday, August 29, 2010 10:01 AM

 Perhaps non-model railroaders would assume it's the National Mammary Research Association.

Would this also bring back an old joke comparing toy trains to b**bs, that they are intended to be used by the kids, but Daddies end up playing with them more!Laugh

If everybody is thinking alike, then nobody is really thinking.

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Posted by rrebell on Sunday, August 29, 2010 10:45 AM

jfallon

 Perhaps non-model railroaders would assume it's the National Mammary Research Association.

Would this also bring back an old joke comparing toy trains to b**bs, that they are intended to be used by the kids, but Daddies end up playing with them more!Laugh

Oh, that is good!!!!!!!!!!!!!!
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Posted by Milepost 266.2 on Friday, September 3, 2010 8:34 AM

Well, at least the NMRA aren't the only ones who don't think their logo through very well:

http://blogs.desmoinesregister.com/dmr/index.php/2010/09/02/drakes-new-the-d-advantage-marketing-campaign-draws-attention/

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Posted by vsmith on Friday, September 3, 2010 10:20 AM

Milepost 266.2

Well, at least the NMRA aren't the only ones who don't think their logo through very well:

http://blogs.desmoinesregister.com/dmr/index.php/2010/09/02/drakes-new-the-d-advantage-marketing-campaign-draws-attention/

Laugh Laugh Laugh Laugh Laugh

 

   Have fun with your trains

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Posted by rrebell on Friday, September 3, 2010 10:28 AM

vsmith

 Milepost 266.2:

Well, at least the NMRA aren't the only ones who don't think their logo through very well:

http://blogs.desmoinesregister.com/dmr/index.php/2010/09/02/drakes-new-the-d-advantage-marketing-campaign-draws-attention/

 

Laugh Laugh Laugh Laugh Laugh

 

I don't think Drakes idea will work, unless you are an underperforming student!

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Posted by Silverbackman on Friday, December 30, 2011 2:05 PM

Weighing in on an old topic (but new to me).

After reading the entire post, I noticed that the arguments became a little skewed.  Yes, the common theme of the image is there, and I feel it has its merits.  However NMRA (note the case) stated that they changed the logo to try and appeal to the younger generation of modelers.  The comments of "if you are into trains you'd see it", "train people know what the nmra is" or "if your not into trains, why would you be going to that site?" are completely opposite of the NMRA's goals with the logo change.  They changed it to potentially attract more members.

As for the logo offending someone, good luck trying not to.  It doesn't matter what you say, do or imply, someone, somewhere will be offended.  

As for my 2 cents...yup, the logo missed the mark.  Wheel, b**b, owl eye, moons...it's just not there.  It needs to be more obvious.  And by not having the actual organizations title (National Model Railroad Association) ranks as a miss too.  Again, the premise was to attract new and younger members.  There is absolutely nothing there to make someone want to got to the site.  It doesn't make me go "hey, that's cool, it has to do with trains, I'm gonna check it out", nor does it make me say "wow, that's different, I wonder what it has to do with, I'm gonna check that site out".  What it does do is re-enforce the "if you have to ask, it's not for you" stereotype.  Score one for the old boys club. 

What I will say is that they are on the right track (pun, half intended).  The NMRA needs to be pulled out of the Steam era.  It doesn't need to loose the Steam, but it does need to embrace the modern age.  The two need to be blended somehow, and the logo needs to reflect that.  I believe the days of steam dominating the layouts of the world has passed.  Go to any train show and watch the little guys (kids under 10).  They thing the choo-choo puffing by is neat, but if it doesn't look and act like 'Thomas', they can't associate.  Now watch their eyes as a bright diesel consist pulling 50-60 cars rolls by!  They've seen that before...they've leaned over there dad's (or mom's) shoulder at the train crossing to watch the monster roll by and to count the engines and the cars.  If young people continue to join our hobby, diesel is what they are predominately going to model.

How does the NMRA go about blending the two eras?  I don't know.  What I do know is that if they don't do something to attract more members, both young and old...er...life experienced (see, almost offended someone there), it won't matter because it will be gone.

Unfortunately, I am not a member of the NMRA.  I was years ago, and all it did was cost me money.  I didn't even receive one item in the mail from it.  Heck, I wasn't even made aware of my local chapters headquarters.  As others have stated, that needs to be fixed before anyone even considers attracting new members.  And I was the type of member you are looking for.  Back then, I would have been in my late 20's, early 30's (I'm 41 now).

And finally, the NMRA needs to spell out 'National Model Railway Association' each and every time it advertises, logo or not.  The reason being; it's only one letter different from the National Rifleman's Association!  And at the risk of stereotyping, outside of America, that's a problem.  Most people are going to associate NMRA as a division of the NRA.  Like guns or hate them (I personally don't have an issue with them, it's the person holding it that is the issue), every effort should be made to make the distinction between NMRA and the NRA.  In my opinion (which is all I have) and as a Canadian, most parents aren't going to let there kids go onto a website if is associated with weapons, pro or against.  Without even trying, an entire generation of modelers are immediately excluded.

Just my 2 cents....

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Posted by jwhitten on Friday, December 30, 2011 2:14 PM

 

Good comments there. I'd have to say I pretty much agree with you. I sometimes jokingly refer to the NMRA as the "National Model Rifle Association"... kidding of course, but I 'spect we've all noticed the similarity.

 

John

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Posted by St Francis Consolidated RR on Friday, December 30, 2011 2:38 PM

vsmith

 

 Dayliner:

I used to pride myself on my dirty mind, but I must be growing old because when I saw the new NMRA logo all I saw was a train wheel.  Really.  Maybe we're seeing what we want to see here?  I'm reminded of the Onion's "Model Railroader--the sex issue" of a few years back.

 

 

http://1stclass.mylargescale.com/vsmith/top_model_train.jpg

Was that this one? Tongue

   OMG OMG (I hope that means what I think it means?!?)

   WHERE CAN I GET THIS MODEL IN 1:24 SCALE?

   And by the way, not that anyone called and asked me, but in my opinion the new logo makes about as much sense as those television commercials that don't tell you what they're advertising.

 

The St. Francis Consolidated Railroad of the Colorado Rockies

Denver, Colorado


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Posted by jmbjmb on Friday, December 30, 2011 4:05 PM

No joke intended, but if MR had more covers like that, with appropropriatly attired operators in the layout visit shots, you'd get a lot more young readers.  Look at the magazine rack at most bookstores -- how many of the R/C car and airplane mags have exactly that on the cover?  Hotrod mags?  Fly fishing has April Volkey holding a trout about every other month. 

Not the direction I'd hope to go, but looking back at the old cover shots on the MR CD collection a great many were of happy modelers doing something with their trains and a lot of those covers were of females, childrens spouses, etc enjoying as well.  Something to be said for presenting the hobby as a family activity for everyone, of all classes, instead of only for the upper financial class with plenty of time on their hands.  (Which, not to take away from the great model work, can be the unintentional message when most issues are filled with layouts that are beyond most people.)

 

jim

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Posted by SMassey on Friday, December 30, 2011 5:06 PM

Going to throw my $.02 in the pot as well.  The old logo to me at first thought was a wagon wheel and an odd looking wrench.  I never got the chance to see a steam engine in action so seeing the driver wheel did not relate to me.  As a kid my engines were diesel and they had horn hook couplers (only kind you could  get back then) and the real looking coupler didnt click with me.  Now that I know more about trains I easily recognise these things for what they are.  How many kids do not know what these were?  I am going to guess quite a few.  Does the new logo represent a train feature we all can easily recognise?  Nope they missed the train on that one.  I picked up on what it was right away, I also picked up on what it could have been pretty quick too.  This logo does not say train.  The first Amtrak logo to me did not say train to me it was more of an arrow.  The new logo to me says tracks leading over the horizon and that to me means the train can go anywhere.  Well done Amtrak.  Some one needs to do this with the NMRA logo so not only can we recognise it (and be happy to wear it) but others who see it can say it has to do with trains.  I am going to guess that there are quite a few people out there that like trains and would possibly like to not only learn about real trains but maybe build a layout or what not that do not have a clue where to start, nor would they after seeing this logo.

 

Massey

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Posted by jwhitten on Friday, December 30, 2011 5:15 PM

SMassey

Going to throw my $.02 in the pot as well.  The old logo to me at first thought was a wagon wheel and an odd looking wrench.  I never got the chance to see a steam engine in action so seeing the driver wheel did not relate to me.  As a kid my engines were diesel and they had horn hook couplers (only kind you could  get back then) and the real looking coupler didnt click with me.  Now that I know more about trains I easily recognise these things for what they are.  How many kids do not know what these were?  I am going to guess quite a few.  Does the new logo represent a train feature we all can easily recognise?  Nope they missed the train on that one.  I picked up on what it was right away, I also picked up on what it could have been pretty quick too.  This logo does not say train.  The first Amtrak logo to me did not say train to me it was more of an arrow.  The new logo to me says tracks leading over the horizon and that to me means the train can go anywhere.  Well done Amtrak.  Some one needs to do this with the NMRA logo so not only can we recognise it (and be happy to wear it) but others who see it can say it has to do with trains.  I am going to guess that there are quite a few people out there that like trains and would possibly like to not only learn about real trains but maybe build a layout or what not that do not have a clue where to start, nor would they after seeing this logo.

 

Massey

 

Yes, I agree. If you ask me, the logo looks more like the logo for "HOoters HObby sHOp"...

Pirate

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Posted by SMassey on Friday, December 30, 2011 5:22 PM

Love the hobby shop name.  Another thing as far as logos go take a look at Jwhitten's avatar.  That logo says alot.  PRR for Pensylvainia Rail Road and the logo is in the shape of a keystone.  most people recognise a keystone as the stone that holds an arch structure together and that means support, strength, and for many years the PRR was the backbone of the rail industry that supported this country.  That logo was designed 130 years ago and it still has meaning today.  That is saying something.  NMRA are you listening?

 

Massey

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Posted by cedarwoodron on Friday, December 30, 2011 6:26 PM
When US Steel became USX Corp, at least the X was symbolic in that it was the letter designator for it's stock listing on the NYSE back at the beginning of the 20th century, so there was a plausible connectivity between it's past and it's present. I notice that Ford's script styled name badge is unchanged, no matter how modern their cars and trucks look, yet others- such as Chrysler, have changed logos to the point of unrecognizability. The Norfolk Southern keeps a horse image as a tip of the hat to it's Virginia pastoral origins; FedEx is merely a colloquial abbreviation that became part of daily language over 30 years ago with Federal Express, etc. The NMRA would be better served by having it's members participate in the design process- a more fun and cheaper alternative than having something adopted that contradicts the "fit" with it's organizational purpose. Cedarwoodron
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Posted by IRONROOSTER on Friday, December 30, 2011 7:49 PM

Silverbackman

...

And finally, the NMRA needs to spell out 'National Model Railway Association' each and every time it advertises, logo or not.  The reason being; it's only one letter different from the National Rifleman's Association!  And at the risk of stereotyping, outside of America, that's a problem.  Most people are going to associate NMRA as a division of the NRA.  Like guns or hate them (I personally don't have an issue with them, it's the person holding it that is the issue), every effort should be made to make the distinction between NMRA and the NRA.  In my opinion (which is all I have) and as a Canadian, most parents aren't going to let there kids go onto a website if is associated with weapons, pro or against.  Without even trying, an entire generation of modelers are immediately excluded.

Just my 2 cents....

Well, first of all it's National Model Railroad Association not Railway.  So I guess you're right, they do need to spell it out more.

Second, I have never talked to anyone who confused this with the gun guys (even if there is a Bullet Train Smile, Wink & Grin)  In fact you are the first to make any connection between the two.  Even a cursory look by a parent at the NMRA's site would reassure them.

My experience at train shows is that steam locomotives blowing smoke and whistle attracts a lot of kids. And now with sound the steam locomotive is miles ahead of the diesel.

Many logos, symbols, etc don't really tell you who the company is - it's the advertising using the logo and the name that creates the connection.   Frankly, I never thought the NMRA needed to change.

Oh and Welcome

Enjoy

Paul

NMRA member since 1972

If you're having fun, you're doing it the right way.
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Posted by ChevelleSSguy on Monday, January 2, 2012 11:53 PM

The NMRA should have at least put a few potential logo options to vote on in thier own magazine publication and encouraged members to vote. Had they taken the time to poll members, the reason they have gotten where they are today, I cant imagine that logo would have gotten a very high percentage of votes. That logo just tells me the powers that be in the NMRA just took it on themselves to decide which logo is right for the organization. Even though I do find memberships a bit overpriced. I like the NMRA. This logo decision however, was a poor decision IMO.

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Posted by vsmith on Tuesday, January 3, 2012 12:44 PM

5 seconds with a editing program and:

There, certainly clearer now its train related, at least to me, but then I wasn't on the "design review commitee" now was I?

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Posted by jwhitten on Wednesday, January 4, 2012 12:02 AM

vsmith

5 seconds with a editing program and:

http://1stclass.mylargescale.com/vsmith/nmraLogo.jpg

There, certainly clearer now its train related, at least to me, but then I wasn't on the "design review commitee" now was I?

 

Now *that* is a Wheel Logo!

 

John

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Posted by SMassey on Wednesday, January 4, 2012 2:47 PM

OK I like the modified logo.  That to me shows a freight truck and says trains and it even fits with the scheme of the NMRA.ORG 

 

Maybe you should submit this modification to the NMRA and also direct them to this forum and show the dislike of the new unimproved logo.

 

Massey

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Posted by jwhitten on Wednesday, January 4, 2012 9:03 PM

SMassey

OK I like the modified logo.  That to me shows a freight truck and says trains and it even fits with the scheme of the NMRA.ORG 

 

Maybe you should submit this modification to the NMRA and also direct them to this forum and show the dislike of the new unimproved logo.

 

Massey

 

Yup, that's probably a good idea. I'll betcha anything they don't have a clue that there's any controversy...

Pirate

 

John

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Posted by Lake on Wednesday, January 4, 2012 11:28 PM

vsmith, I like it a lot. As a NMRA member I also wish they would have given the members a chance to see what was going on before the final decision.

Ken G Price   My N-Scale Layout

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