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Should BNSF bring back the Warbonnet and the Santa Fe name???

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Posted by Heartland Division CB&Q on Wednesday, November 14, 2007 6:59 PM
Thnaks for your thoughts.  CSX's namr is another I wonder about.  There's a lot of history in all of its predacessors.

GARRY

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Posted by SchemerBob on Wednesday, November 14, 2007 6:07 PM

What about CSX? I bet more people know what BNSF means than CSX. In fact, I don't think CSX's full meaning was ever spelled out on any of their locomotives or anything. Only us railfans probably would know it meant Chessie, Seaboard and the multiplication symbol.

I think more people know what BNSF means than you think, so I think BNSF should stay the way it is. I like the warbonnet, but I don't think there's any use in bringing back a paint scheme of a former railroad and making it standard. There's no way the BNSF could "be" the Santa Fe again, because they aren't. I am glad though that there's as many warbonnet locomotives surviving that there are.

Remember, though, didn't BNSF paint some of its earliest new SD75I/M's and Dash 9's with the warbonnet paint scheme? Apparently they decided that it wouldn't work. I think that probably a big part of it was the BN. Heritage I was based on the Burlington Northern predicessors, and the Heritage II was based on the Santa Fe scheme. Now that it's been more than a decade since BNSF was formed, they now have an image all to their own...enter "Heritage III" and the swoosh.

Long live the BNSF .... AND its paint scheme. SchemerBob
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Posted by Heartland Division CB&Q on Wednesday, November 14, 2007 5:42 PM

Thanks for posting your opinions.  Sorry if I did not explain my opinion very well. I did not mean to say BNSF is in business for our entertainment.

My My 2 cents [2c] .... I think the public easily recognizes "Union Pacific" .  The BNSF does not have such public recognition. From a marketing standpoint, the business should have a better name that everybody recognizes. Now it's "Union Pacififc and "The Other Guys" operating railroads in the western two thirds of the USA.

The best answer in my humble opinion is "Santa Fe".

 

 

GARRY

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Posted by Southwest Chief on Wednesday, November 14, 2007 3:15 PM
A slogan for BNSF...  Hmmm that's a tough one.  Not much rhymes with "F".  I can cheat a bit with this..."Don't fuss and fret ship BNSF" Laugh [(-D]

You just can't beat "Santa Fe all the Way".  The best are the old TV commercials were Chico would say this.

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Posted by Poppa_Zit on Wednesday, November 14, 2007 2:48 PM

 CSSHEGEWISCH wrote:
Why??  BNSF does not run its railroad for our entertainment.

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Posted by K&ARailfan on Wednesday, November 14, 2007 2:31 PM
Wouldn't that be a slap to the face for BN & it's heritage roads? I say keep the orange & black.
The question of what CSX stands for comes up frequently on these forums, so here you go. C=Chessie S=Seaboard, X=Many More/The RR's that Chessie and Seaboard were comprised of (L&N, C&O, SCL, etc)
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Posted by wgnrr on Wednesday, November 14, 2007 2:29 PM

I wouldn't bring back the Santa Fe name.

1. Costs too much money for a name change to one of the US's largest railroads
2. They really aren't the Santa Fe. They acquired all of the BN trackage too.
3. I didn't like the warbonnet scheme on the old GE's. Why put it on a GEVO?

The SF fans aren't going to take too kindly to #3, but the Warbonnet scheme was good for F7's, and that was it.

Phil

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Posted by TimChgo9 on Wednesday, November 14, 2007 2:21 PM

I see enough Warbonnets around here,that it never occurred to me that the scheme was "gone".... 

I really can't say what I would like to see...  the current colors are not so bad, but if I had my choice I would pick the warbonnets.....

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Posted by Heartland Division CB&Q on Wednesday, November 14, 2007 2:19 PM

To answer the "why?" of an earlier post....

Companies spend lots of money advertising to gain recognition.  There already exists plenty of "free advertising" with the Santa Fe Warbonnet.

 

GARRY

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Posted by Convicted One on Wednesday, November 14, 2007 2:15 PM

A rose is a rose, is a rose...etc. So, the current name, and the swoosh, do not bother me. I liked the warbonnets,  the bluebonnets, and even the Grinsteins, as well as the big sky blue that GN once tried out.

What I'm glad of is that the current color employed is NOT cascade green, Chinese Red, or (god forbid) armor yellow.

My bet is that we won't see anymore warbonnets because there are enough former BN people still in the ranks who would feel that the gesture was some indication that SF is the superior entity in the partnership

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Posted by Heartland Division CB&Q on Wednesday, November 14, 2007 2:13 PM

Yes, I was aware they shortened the name to initials.  I doubt it has much public recognition. I would bet more people are familiar with "Sante Fe Railway".

I would agree that Union Pacific has a better name from the standpoint of public recognition.  

I also think the old slogan "Santa Fe all the Way" should still be appropriate. Can you think of a slogan for BNSF?

 

GARRY

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Posted by CSSHEGEWISCH on Wednesday, November 14, 2007 2:12 PM
Why??  BNSF does not run its railroad for our entertainment.
The daily commute is part of everyday life but I get two rides a day out of it. Paul
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Posted by Anonymous on Wednesday, November 14, 2007 2:08 PM

I think so!

Yes, yes, and yes! (Oh wait, there's only 2 questions!) 

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Posted by Southwest Chief on Wednesday, November 14, 2007 1:51 PM

When you say "the full name is too long", are you referring to Burlington Northern and Santa Fe Railway?  The railroad dropped this "long" full name.  The railroad is now simply BNSF Railway.  The parent/holding company is Burlington Northern Santa Fe Corporation.

Remember that Santa Fe was not the official railroad name either.  The full name was Atchison Topeka and Santa Fe Railway.  What a mouthful.  What to get more complicated?  Well in 1968 the railroad spun off a holding/parent company called Santa Fe Industries.  And then after the failed Southern Pacific merger attempt in the mid 80's this parent company was renamed Santa Fe Pacific Corporation.  When it comes to name stability, Union Pacific sure does it right.  The most complicated you can get with their corporate name is Union Pacific Corporation.  

Don't get me wrong, I'd sure love to see the Warbonnet and old name brought back.  But as much as we would all like this, BNSF colors and lettering are here to stay.

Matt from Anaheim, CA and Bayfield, CO
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Posted by zugmann on Wednesday, November 14, 2007 1:10 PM

Nah...

They are not santa fe.. they are BNSF. And those orange GEvos shure do look sexy... 

 

It's been fun.  But it isn't much fun anymore.   Signing off for now. 


  

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Posted by Lord Atmo on Wednesday, November 14, 2007 12:59 PM
yeah and UP can do the same for CNW

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Posted by grampaw pettibone on Wednesday, November 14, 2007 12:56 PM
A big YES to both ideas. I can't understand the corporate mentality that seeks to wipe out all vestiges of Americana as soon as they buy a chunk of it. Why not add to this by painting the engines in the styles and colors of the absorbed roads... For instance, CSX would have engines painted as ACL, SAL, Clinchfield, L&N, C&O, B&O and others with the CSX property marking beneath the cab windows. It wouldn't cost any more to do so, and it would be an excellent public relations tactic.

Tom

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Posted by Ulrich on Wednesday, November 14, 2007 12:20 PM

I don't care for the warbonet paint unless it is on a E or an F unit...the current colors look nice although I'd bring back the Santa Fe name. A name with vowels that can be pronounced is always nicer.

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Should BNSF bring back the Warbonnet and the Santa Fe name???
Posted by Heartland Division CB&Q on Wednesday, November 14, 2007 12:16 PM

On the Model Railroader forum, there was a thread pertining to paint schemes people do not like. BNSF was mentioned.

I suggested that BNSF should go back to the warbonnet for its locomotives. I further suggested it use the "Santa Fe" name for the company. Reason is that "Santa Fe" the name and the warbonnet are recognized around the world.

How many people in the J. Q. Public world have even heard of BNSF Railway? The full name is too long and nobody can recall the initials.  

The swoosh BNSF logo did not get any praise in the MR forum.

I would like to know the opinions in the Trains forum.

Thanks.

GARRY

HEARTLAND DIVISION, CB&Q RR

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