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We need some new railroad names...

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We need some new railroad names...
Posted by Ulrich on Friday, November 2, 2007 8:57 PM

Although they're great railroads, BNSF and CSX would probably benefit by renaming themselves...even borrowing from their past would be a vast improvment. Santa Fe sounds alot better than BNSF...likewise Chessie or even Clinchfield beats CSX. What do others think?

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Posted by BaltACD on Friday, November 2, 2007 9:23 PM

Follow the Golden Rule of Naming.....

If you have the Gold you can name it anything you want.....

Never too old to have a happy childhood!

              

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Posted by Ulrich on Friday, November 2, 2007 9:53 PM

I have the gold...a little bit of it anyway...nobody has all the gold or even a big chunk of it unless you're Warren Buffett.

These companies invest in new paint schemes yet do nothing about their bland names... 

 

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Posted by al-in-chgo on Friday, November 2, 2007 10:02 PM
 Ulrich wrote:

I have the gold...a little bit of it anyway...nobody has all the gold or even a big chunk of it unless you're Warren Buffett.

These companies invest in new paint schemes yet do nothing about their bland names... 

 

I agree with you.  Look at CSX, just initials with no real hint about heritage.  But if you look at their latest annual report (and for two years prior, IMO) they seem almost bashful about their preliminary identification -- railroading -- so maybe their effort was trying to get us to think about anything other than rail?  Perverse as that is, it seems to be working . . . 

And BNSF may even be worse -- a passel of abbreviations and an orange "wedge."  Anyone who didn't know RR'ing could be excused for thinking BNSF is a banking chain (WaMu, BoA), or an advertising firm (BBDO), some high-tech outfit (TRW); maybe even an airline (KLM). Ouch!

Besides, even though I admire the company tremendously I can't help thinking "Buy Norfolk Southern Fast!"  Cool [8D]

 

al-in-chgo
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Posted by Poppa_Zit on Saturday, November 3, 2007 12:29 AM
 Ulrich wrote:

I have the gold...a little bit of it anyway...nobody has all the gold or even a big chunk of it unless you're Warren Buffett.

These companies invest in new paint schemes yet do nothing about their bland names... 

I dunno. There's a few companies that use initials that haven't done badly.

What about IBM, which has become one of the strongest brands in the world over the last 50 years?

Or BMW?

3M

A&W

AT&T

CBS, NBC and ABC

DKNY

ESPN

TBS

PGA

QVC

JVC

KFC

NFL

NBA

NCR

RCA

SAAB

STP

Plus, many of them do it because their name doubles as their stock market symbol.

 

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Posted by Mr_Ash on Saturday, November 3, 2007 8:17 AM
 Ulrich wrote:

Although they're great railroads, BNSF and CSX would probably benefit by renaming themselves...even borrowing from their past would be a vast improvment. Santa Fe sounds alot better than BNSF...likewise Chessie or even Clinchfield beats CSX. What do others think?

Burlington Route sounds better than Santa Fe Censored [censored]

Just wait someone else will chime in and say call them Great Northern Dead [xx(]

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Posted by tree68 on Saturday, November 3, 2007 9:42 AM
 Poppa_Zit wrote:
 Ulrich wrote:

I have the gold...a little bit of it anyway...nobody has all the gold or even a big chunk of it unless you're Warren Buffett.

These companies invest in new paint schemes yet do nothing about their bland names... 

I dunno. There's a few companies that use initials that haven't done badly.

What about IBM, which has become one of the strongest brands in the world over the last 50 years? International Business Machines

Or BMW? Bavarian Motor Works

3M  Minnesota Mining and Manufacturing

A&W dunno....

AT&T  American Telephone and Telegraph

CBS, NBC and ABC Columbia Broadcasting System, National Broadcasting Corp, American Broadcasting Corp

DKNY  Donna Karan New York

ESPN I forget....

TBS  Turner Broadcasting System

PGA  Professional Golfers Association

QVC  Got me here....

JVC  And here...

KFC  Kentucky Fried Chicken

NFL  National Football League

NBA  National Basketball Association

NCR  National Cash Register

RCA  Recording Company of America (IIRC)

SAAB  Actually Saab is correct - it's not initials, it's the name.

STP  Been around so long I'm not sure what it means.

Plus, many of them do it because their name doubles as their stock market symbol.

Point is, the letter combinations are no different than RR reporting marks.  Pretty much everyone on the forum knows what NYC, PRR, ACL, ATSF, SP, GN, etc mean - they are simply the initials of the railroad in question, as is the case with most of the initials listed above.

One of the first "created" names of recent time was Exxon - the word didn't exist before, and is simply the best looking combination of letters that met the needs of the company.

One problem with descriptive names for today's railroads is that they cover pretty wide areas, unlike the olden days when they could use a couple of endpoints, and perhaps a dream, (Podunk, Potter Center, and Pacific).  I dreamed up a fictional road some years ago - a grandiose model I would like to have built - the name of which would have worked for Conrail, but not for any of the current railroads.  My imaginary road was the America NorthEastern (ANE).

Name recognition doesn't seem to be a high priority any more.  The railroads have plenty of business, and the guy waiting at the railroad crossing probably isn't going to make a shipping decision based on a boxcar going by that says "Santa Fe - All the Way" or "Be Specific - Ship Union Pacific."

LarryWhistling
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Posted by Modelcar on Saturday, November 3, 2007 9:51 AM

....I wonder about that....What {we}, see passing at the RR crossing, in my opinion does have a way of filtering into the business system.

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Posted by dldance on Saturday, November 3, 2007 9:54 AM

A&W -- Allen and Wright, the names of the inventor and his business partner.  It would also make a great railroad name: Atlantic & Western.

dd

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Posted by Semper Vaporo on Saturday, November 3, 2007 10:47 AM

RCA = Radio Corporation of America

 

 

Semper Vaporo

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Posted by zugmann on Saturday, November 3, 2007 11:07 AM

don't worry:

soon enough CSX will be pronounced Union Pacific... 

It's been fun.  But it isn't much fun anymore.   Signing off for now. 


  

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Posted by Scuta on Saturday, November 3, 2007 11:30 AM

SAAB - Svenska Aeroplan Aktiebolaget  (Swedish Aeroplane Limited) 

JVC - Victor Company of Japan

ESPN - Entertainment and Sports Programming Network

QVC - Quality, Value, Convenience

STP - Scientifically Treated Petroleum

RCA - Radio Corportion of America

 

 

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Posted by trainboyH16-44 on Saturday, November 3, 2007 1:25 PM
We need to bring back when BNSF wasn't just BNSF. Sad [:(]

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Posted by Anonymous on Saturday, November 3, 2007 1:31 PM

If I remember rightly, the Radio Corporation of America had changed its name to RCA before GE bought it.  It had been originally created and owned by GE and Westinghouse to oversee the fledgling radio business. was 'liberated' by congress, and became an independent company owning other businesses like NBC radio and television..

Alas, it is no longer independent nowadays, being owned by the French company Thomson.

The color system being replaced by HDTV was developed by RCA in opposition to the CBS system that employed a color wheel and completely incompatible with the b&w tv sets of that time, like 405 lines vs 525, bandwidth, etc.

 Art

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Posted by Murphy Siding on Saturday, November 3, 2007 1:39 PM
   wut R U talkin bout?  now that so mny ppl text, Y waist all the time tpng the names.  U cn just type the letters.  Burlington Northern Santa Fe>>>>BNSF>>>> or BN for short.Mischief [:-,]

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Posted by Murphy Siding on Saturday, November 3, 2007 1:45 PM
 Ulrich wrote:

Although they're great railroads, BNSF and CSX would probably benefit by renaming themselves...even borrowing from their past would be a vast improvment. Santa Fe sounds alot better than BNSF...likewise Chessie or even Clinchfield beats CSX. What do others think?

     Perhaps, your frustration is with the railroad names becoming simple, nondescript letters?  Consider the thoughts of my late boss, who was 90+ years old...."We used to have the Great Northern Railroad.  Then, they changed the name, and we had the Burlington for a lot of years.  Now, they changed again, and all we have is BNSF.  What the hell is a *Bin-siff*?"

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Posted by Modelcar on Saturday, November 3, 2007 1:49 PM

....Art:  I have a photo of one of the prototype "Color" sets with the mechanical wheel that was in the CBS color system.

One can enter "antique Television sets", into a search engine and find a photo of one on the internet.

Quentin

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Posted by tatans on Saturday, November 3, 2007 1:50 PM
How about "Ernies Railroad"  or "Railroad # 4", try "trains 'r' us"----- Tree 68, KFC means KFC not Kentucky Fried Chicken, you cannot use the word Kentucky in any advertising.
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Posted by Modelcar on Saturday, November 3, 2007 1:53 PM

...............Ajax Railroad

Quentin

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Posted by WSOR 4025 on Saturday, November 3, 2007 2:00 PM

 Murphy Siding wrote:
   wut R U talkin bout?  now that so mny ppl text, Y waist all the time tpng the names.  U cn just type the letters.  Burlington Northern Santa Fe>>>>BNSF>>>> or BN for short.Mischief [:-,]

Laugh [(-D]Laugh [(-D]

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Posted by tree68 on Saturday, November 3, 2007 3:43 PM
 Semper Vaporo wrote:

RCA = Radio Corporation of America

Thanks - pulling some of them from way back in memory....

LarryWhistling
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Posted by switch7frg on Saturday, November 3, 2007 3:55 PM
 tree68 wrote:
 Semper Vaporo wrote:

RCA = Radio Corporation of America

Thanks - pulling some of them from way back in memory....

  With all the name changes and corporate wrangling ,it would that ( Slightly Wobbly R.R. should cover everything) .  Cannonball

Y6bs evergreen in my mind

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Posted by BaltACD on Saturday, November 3, 2007 6:35 PM
My problem with corporate names is that they are always changing any you have no real idea of who you are dealing with, what with all the mergers, acquisitions, LBO's and spin offs of corporate subsidaries.  However, even in the socalled Golden Days, all financial wheeling and dealing in the rail industry left people still wondering who they actually were dealing with.

Never too old to have a happy childhood!

              

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Posted by Ulrich on Saturday, November 3, 2007 9:34 PM

Well, one railroad that goes against the trend is the CANADIAN PACIFIC RAILWAY....formerly known as CP Rail or just CP or the CPR.

Alot of the shortlines also have NAMES as opposed to just a bunch of letters. I guess if CSX and BNSF ever do merge they may call themselves CSXBNSF..."the alphabet route". C'mon guys...get rid of BNSF and call yourselves SANTA FE RAILROAD...and CSX...bring back the CHESSIE... You guys (BNSF, CSX)  spent alot on snazzy new paint schemes just to throw a bunch of letters on there (BORING) when you should be coming up with some cool names or at least something that reflects your past.. At LEAST give us a flippin vowel!

 

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Posted by zugmann on Saturday, November 3, 2007 11:45 PM

I think I hear the Waaahmbulance coming...

Go buy your own railroad, then you can give it some long name that only a bunch of people on some internet forum really care about.

It's been fun.  But it isn't much fun anymore.   Signing off for now. 


  

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Posted by RRKen on Saturday, November 3, 2007 11:49 PM
 zugmann wrote:

I think I hear the Waaahmbulance coming...

Go buy your own railroad, then you can give it some long name that only a bunch of people on some internet forum really care about.

 

Same people who like the name Acela.  There aint no such a thing as an Acela. 

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Posted by Anonymous on Saturday, November 3, 2007 11:50 PM

This thread is nothing more than a phoamers fantasy.

Time to get back to reality y'all.  There's a railroad to run.

 

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Posted by Cris_261 on Sunday, November 4, 2007 1:29 AM

 tatans wrote:
How about "Ernies Railroad"  or "Railroad # 4", try "trains 'r' us"----- Tree 68, KFC means KFC not Kentucky Fried Chicken, you cannot use the word Kentucky in any advertising.

Actually, KFC has gone back to being called Kentucky Fried Chicken. The stores with just the initials are having the signs replace with ones bearing the full name of the company. People will still call Kentucky Fried Chicken "KFC" out of simplicity, much the same way Federal Express is called FedEx, or Trailer Train is TTX. What all three companies have in common is that they changed their formal names to their nicknames, or in the case of Trailer Train, to its reporting marks.

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Posted by Ulrich on Sunday, November 4, 2007 7:54 AM

Not a phoamers fantasy Bunyon...just an interested railfan...

Zugmann...been there done that..thx...

 

 

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Posted by Anonymous on Sunday, November 4, 2007 8:17 AM
 Ulrich wrote:

Not a phoamers fantasy Bunyon...just an interested railfan...

Zugmann...been there done that..thx...

 

 

 

Interested railfan....phoamer.....same/same.

And its Runyon....mit an "R"..........

 

 

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