Joe Fugate Modeling the 1980s SP Siskiyou Line in southern Oregon
QUOTE: Originally posted by rdw283 I thought about this thread the other night after I wrote my last thought down. I came to realize that it might not be MR’s fault on why their articles have changed to easy or simple. All the kit manufactures except a small hand full have changed to Ready to Roll because they found that people just don’t have all this time to put them together. You know it only takes a few people to make the companies think that they need to rethink their marketing strategy. Look at Athearn they took their product to a whole new level because someone else came out with something better that was assembled. They knew if they didn’t roll with the new punch in the market they would lose their shirts. If what was said earlier about their numbers falling on magazine sales is right I have to assume that they thought they needed to rethink what it is they need to publish. That would explain why the Paint Shop was knocked out of the magazine. Maybe they are not receiving as many questions on the subject anymore, because people don’t want to do it themselves. In the bottom line I can see why they are changing, we are really to blame. MR does depend on us spreading the info to others with their articles on how to’s. Maybe that’s why you read articles about DCC how to’s so much anymore. Those of us that know it, know that DCC is a complicated and confusing issue for most. I
QUOTE: Originally posted by CNJ831 To those commenting that MR's readership base may have become diluted because of a proliferation of other magazines, I would point out that virtually all the magazines that might honestly compete with MR were already well established long before MR started loosing readership in 1995. Likewise, none of the competitors - nor all of them together - showed any dramatic increase in circulation 1995-2005 that would have reflected a defection of MR readers to other publications. Look elsewhere for cause and effect. CNJ831
QUOTE: Originally posted by IRONROOSTER QUOTE: Originally posted by CNJ831 To those commenting that MR's readership base may have become diluted because of a proliferation of other magazines, I would point out that virtually all the magazines that might honestly compete with MR were already well established long before MR started loosing readership in 1995. Likewise, none of the competitors - nor all of them together - showed any dramatic increase in circulation 1995-2005 that would have reflected a defection of MR readers to other publications. Look elsewhere for cause and effect. CNJ831 Hmmm. What you are saying then is that the total number of magazine purchases declined between 1995 and 2005. Thus the pie to be divided got smaller. Possibily this overall decline was caused by the rising prices of magazines which forced consumers to purchase fewer magazines while spending a constant amount. And as readers chose which to keep and which to drop, MR lost market share - still sounds like a dilution problem since there were many to choose from. I for one am planning on dropping some of my subscriptions as they come up for renewal (due to cost), not MR - some others. Also, it is not only the head to head competition from those magazines which are multiple scale, general magazines, but you must also consider the others as well. Most of us have only so many dollars to spend on magazines and if I chose to buy say "Maine 2-Foot Quarterly" and drop MR because I can't afford both I would say that is a dilution effect, because without the availibility of the of the other magazine I might have continued with MR.
QUOTE: Originally posted by jfugate One other thought ... I believe the model railroading hobby is approaching what I will call the "bust" years. In another 20 years, so many of the older hobbyists will have passed on that the levels of business enjoyed today just won't be there because not enough newbies will have joined the hobby to take their place. I'm not fond of this since I love the hobby, but it's just simple demographics. I forsee many of the larger operations like MR having to significantly downsize their operation to stay afloat. I also see the number one source of info for all modelers being interactive media via the internet if you jump ahead 20 years. Hard copy hobby magazine circulation will be a mere fraction of what it was in the high water years, and will be seen as a supplement to the main source of info -- which will be the on-demand sources via the internet.
Chip
Building the Rock Ridge Railroad with the slowest construction crew west of the Pecos.
QUOTE: Originally posted by davekelly ... In any event - I love MR and enjoy reading all the articles (and I enjoy looking over all the ads to). Are there things I wi***hey would delete, concentrate on, bring back etc? Yup - but then I'm sure there is a reader who has the exact opposite opinion as I do.