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Is MR becoming too basic, what do you think about it?
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I thought about this thread the other night after I wrote my last thought down. I came to realize that it might not be MR’s fault on why their articles have changed to easy or simple. All the kit manufactures except a small hand full have changed to Ready to Roll because they found that people just don’t have all this time to put them together. I’m starting to believe that MR is just following suit on trying to tailor to it audience. I know that I have complained to Kato about their lack of assembling their engines at the price their asking for, but only because of Proto 2K. <br /> <br />You know it only takes a few people to make the companies think that they need to rethink their marketing strategy. Look at Athearn they took their product to a whole new level because someone else came out with something better that was assembled. They knew if they didn’t roll with the new punch in the market they would lose their shirts. <br /> <br />If what was said earlier about their numbers falling on magazine sales is right I have to assume that they thought they needed to rethink what it is they need to publish. That would explain why the Paint Shop was knocked out of the magazine. Maybe they are not receiving as many questions on the subject anymore, because people don’t want to do it themselves. <br /> <br />I think maybe America is getting lazier or busier and companies are just now realizing it and tailoring their products to us. I know I am guilty of this, I am a business owner and I just don’t have the time but I am willing to pay the already assembled price. I still like to kit bash and all that, but I think there are just a few that really want to make their own everything and are fine with spending extra time. <br /> <br />In the bottom line I can see why they are changing, we are really to blame. MR does depend on us spreading the info to others with their articles on how to’s. Maybe that’s why you read articles about DCC how to’s so much anymore. Those of us that know it, know that DCC is a complicated and confusing issue for most. <br /> <br />I think all of us have something to contribute to MR and its readers; we just have to be willing to put it on paper and hope that it doesn’t get rejected by MR. . . . . [:o)] <br /> <br />Ross <br />
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