I consider it to be better than getting the August issue before August dropped off the calendar, which was what I was expecting forty years ago. I would really rather receive the September issue at the beginning of September.
Johnny
My guess is it's a bit of a marketing ploy. September issue goes on sale in early August and people think it's all the very latest news. Little do they know they're getting old news. Periodicals have always been done that way in my lifetime. Ed's lead time comment is right on target.
Norm
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This has been a mystery to me for 35 years
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