CSX Pres, Ward hints at New Name for CSX...

[AntonioFP45]

Thanks for that info n012944,

Makes me wonder now, more than ever, if Ward is thinking wisely as a corporate leader or if he's grasping at straws (regardless of costs) to justify an image change.  My question to Mr. Ward (whether I was a stockholder or a regular working Joe) would be:  "Sir, with the high costs associated with a name/logo change.........how will you justify this expenditure? what will be the beneift? Who will benefit?"

[SR1457]

Well i dont think there will be any name change anytime soon, however if you wanting names, i suggest "Mickey&Minny, or just M&M, after all they do have Florida connections. Sorry thats the best i can do.SPEAKING OF FLORIDA, LOOKS LIKE TIGER IS HAVING A BAD DAY OVER AT AUGUSTA.

[n012944]

http://www.railroadfan.com/gallery/displayimage.php?album=853&pos=15

Tell me if this locomotive would look great over CSX?

 What, a NS renumbered Conrail unit?   I'll pass.

[n012944]

Interesting though,

IMHO, a lot of people don't realize how incredibly expensive it is for a large transportation business (whether corporate or non-profit) to change it's

1. Logos,

2. Paint schemes

3. Company stationery

4. Official legal documents

5. Update marketing advertisments, brochures, tv/radio ads

Costs can run into the millions of dollars.  Even if the expense is going to be partially or fully covered under a tax write-off, one should wonder if CSX could better utilize the funds that would go into changing its name. 

I can appreciate a company wanting to change it's logo and image if IT INDEED it's leadership has made actual changes that would make a positive impact on its workforce, customers, safety, etc.,.  

I do hope that things improve for CSX and its employees,  but if CSX is going to continue the "status quo" then will spending millions to change its name be beneficial? 

 

CSX has spent millions of dollars in the last year in advertising to get its "brand" out there.  They have been running both TV and radio ads over the last year.  To change the name now would, for the most part, be wasting all the money spent on that campain.

[4merroad4man]

How about a tribute to Jack Ozanich's layout, the Atlantic and Great Eastern, with that fine Cornell Red and Black pinstripe paint scheme......

[AntonioFP45]

Interesting though,

IMHO, a lot of people don't realize how incredibly expensive it is for a large transportation business (whether corporate or non-profit) to change it's

1. Logos,

2. Paint schemes

3. Company stationery

4. Official legal documents

5. Update marketing advertisments, brochures, tv/radio ads

Costs can run into the millions of dollars.  Even if the expense is going to be partially or fully covered under a tax write-off, one should wonder if CSX could better utilize the funds that would go into changing its name. 

I can appreciate a company wanting to change it's logo and image if IT INDEED it's leadership has made actual changes that would make a positive impact on its workforce, customers, safety, etc.,.  

I do hope that things improve for CSX and its employees,  but if CSX is going to continue the "status quo" then will spending millions to change its name be beneficial? 

 

[GP40-2]

Tell me if this locomotive would look great over CSX?

No it wouldn't. So now you have been told.

[Awesome!]

http://www.railroadfan.com/gallery/displayimage.php?album=853&pos=15

Tell me if this locomotive would look great over CSX?

[Andrew Falconer]

Jacksonville Atlanta Baltimore

JAB

Andrew

 

[silicon212]

How about Confederate Atlantic?  ;)

[gardenengineer]

Lets just hope it isn't "Childrens Investment Fund Railway".  Sorry for being a wet blanket!!

[Awesome!]

Chessie System with the Cat logo. Or put back the Blue CONRAIL>>>> They would do a better job in safety.

[al-in-chgo]

IMHO, the name should have been Chessie Seaboard RR from the Beginning......

I like that one!  - al  

 

[carnej1]

IMHO, the name should have been Chessie Seaboard RR from the Beginning......

[trainfan1221]

Bring back Conrail, or Chessie.

[Murphy Siding]

     I suppose SCX has already been proposed and rejected?

[jfallon]

PENN CENTRAL!!!

[Ishmael]

Baltimore and Ohio eXtended, or BOX

[nanaimo73]

"Red White & Blue" ?

[poneykeg]

                                  I  should hope the MONON ROUTE would be included!!!

[CS_heX]

Cheep and Rusty Logistics Inc...

 

csx engineer 

 

How 'bout "Ol' Rusty"? 

[route_rock]

  Yeah bring back Chessie! I found a little kitten a few months back.Shes cross eyed and goofy as all cats are,but I couldnt resist naming her Chessie.

  How about Can Someone Xplain how to run this railroad?

[fifedog]

Howzabout just putting the cat back in the "C"...?

[CShaveRR]

"Great Lakes, Atlantic & Gulf" (the computer wouldn't let me quote the guy who suggested it) sounds appropriate and descriptive--and "GAG" could be used for the reporting mark.

[edbenton]

Cant Stop eXpolding Tranportation.

[csxengineer98]

Cheep and Rusty Logistics Inc...

 

csx engineer 

[Namerifrats]

I heard a catchy one a few weeks back. RPE, or "Rolling Pyrotechnics Exhibit". They seem to make the news alot this past year or so

[K. P. Harrier]

How about "Super Service [Railroad]" and then really giving rail customers their money's worth?

[Soo 6604]

How about:

Chicago, Richmond, Atlanta, Seaboard Hauling or CRASH for short

[K. P. Harrier]

What date TRAINS and page number mentioned Mr. Ward's interest in changing the name?