CSX Pres, Ward hints at New Name for CSX...

[carnej1]

IMHO, the name should have been Chessie Seaboard RR from the Beginning......

[al-in-chgo]

IMHO, the name should have been Chessie Seaboard RR from the Beginning......

I like that one!  - al  

 

[Awesome!]

Chessie System with the Cat logo. Or put back the Blue CONRAIL>>>> They would do a better job in safety.

[gardenengineer]

Lets just hope it isn't "Childrens Investment Fund Railway".  Sorry for being a wet blanket!!

[silicon212]

How about Confederate Atlantic?  ;)

[Andrew Falconer]

Jacksonville Atlanta Baltimore

JAB

Andrew

 

[Awesome!]

http://www.railroadfan.com/gallery/displayimage.php?album=853&pos=15

Tell me if this locomotive would look great over CSX?

[GP40-2]

Tell me if this locomotive would look great over CSX?

No it wouldn't. So now you have been told.

[AntonioFP45]

Interesting though,

IMHO, a lot of people don't realize how incredibly expensive it is for a large transportation business (whether corporate or non-profit) to change it's

1. Logos,

2. Paint schemes

3. Company stationery

4. Official legal documents

5. Update marketing advertisments, brochures, tv/radio ads

Costs can run into the millions of dollars.  Even if the expense is going to be partially or fully covered under a tax write-off, one should wonder if CSX could better utilize the funds that would go into changing its name. 

I can appreciate a company wanting to change it's logo and image if IT INDEED it's leadership has made actual changes that would make a positive impact on its workforce, customers, safety, etc.,.  

I do hope that things improve for CSX and its employees,  but if CSX is going to continue the "status quo" then will spending millions to change its name be beneficial? 

 

[4merroad4man]

How about a tribute to Jack Ozanich's layout, the Atlantic and Great Eastern, with that fine Cornell Red and Black pinstripe paint scheme......

[n012944]

Interesting though,

IMHO, a lot of people don't realize how incredibly expensive it is for a large transportation business (whether corporate or non-profit) to change it's

1. Logos,

2. Paint schemes

3. Company stationery

4. Official legal documents

5. Update marketing advertisments, brochures, tv/radio ads

Costs can run into the millions of dollars.  Even if the expense is going to be partially or fully covered under a tax write-off, one should wonder if CSX could better utilize the funds that would go into changing its name. 

I can appreciate a company wanting to change it's logo and image if IT INDEED it's leadership has made actual changes that would make a positive impact on its workforce, customers, safety, etc.,.  

I do hope that things improve for CSX and its employees,  but if CSX is going to continue the "status quo" then will spending millions to change its name be beneficial? 

 

CSX has spent millions of dollars in the last year in advertising to get its "brand" out there.  They have been running both TV and radio ads over the last year.  To change the name now would, for the most part, be wasting all the money spent on that campain.

[n012944]

http://www.railroadfan.com/gallery/displayimage.php?album=853&pos=15

Tell me if this locomotive would look great over CSX?

 What, a NS renumbered Conrail unit?   I'll pass.

[SR1457]

Well i dont think there will be any name change anytime soon, however if you wanting names, i suggest "Mickey&Minny, or just M&M, after all they do have Florida connections. Sorry thats the best i can do.SPEAKING OF FLORIDA, LOOKS LIKE TIGER IS HAVING A BAD DAY OVER AT AUGUSTA.

[AntonioFP45]

Thanks for that info n012944,

Makes me wonder now, more than ever, if Ward is thinking wisely as a corporate leader or if he's grasping at straws (regardless of costs) to justify an image change.  My question to Mr. Ward (whether I was a stockholder or a regular working Joe) would be:  "Sir, with the high costs associated with a name/logo change.........how will you justify this expenditure? what will be the beneift? Who will benefit?"

[SactoGuy188]

IMHO, the name should have been Chessie Seaboard RR from the Beginning......

I think my final choice would be Chessie Eastern Railroad (after all, CSX's trackage is east of the Mississippi River) and they should revive the old Chessie System logo complete with the kitten. 

 

[Mookie]

they should revive the old Chessie System logo complete with the kitten. 

 

I'll vote for that! 

[coborn35]

Well i dont think there will be any name change anytime soon, however if you wanting names, i suggest "Mickey&Minny, or just M&M, after all they do have Florida connections. Sorry thats the best i can do.SPEAKING OF FLORIDA, LOOKS LIKE TIGER IS HAVING A BAD DAY OVER AT AUGUSTA.

Augusta is in Georgia....

[GP40-2]

Thanks for that info n012944,

Makes me wonder now, more than ever, if Ward is thinking wisely as a corporate leader or if he's grasping at straws (regardless of costs) to justify an image change.  My question to Mr. Ward (whether I was a stockholder or a regular working Joe) would be:  "Sir, with the high costs associated with a name/logo change.........how will you justify this expenditure? what will be the beneift? Who will benefit?"

Before you get bent out of shape over this "hint", consider the source (Trains) isn't the Wall Street Journal. A few years ago, Trains kept saying GM was not going to sell EMD, when everybody with real connections inside the industry knew it was a done deal weeks before the official announcement.

[tomikawaTT]

I thought it already had a name...

MUD!

Chuck

[jeffhergert]

Maybe they should resurrect the old Seaboard Air Line name.  Then the next time the Feds decide to bailout the airline industry (probably any minute now that the smaller carriers are starting to go belly up) they might not pay attention that it's actually a railroad and send them a few million.

Jeff

[Awesome!]

Thanks for that info n012944,

Makes me wonder now, more than ever, if Ward is thinking wisely as a corporate leader or if he's grasping at straws (regardless of costs) to justify an image change.  My question to Mr. Ward (whether I was a stockholder or a regular working Joe) would be:  "Sir, with the high costs associated with a name/logo change.........how will you justify this expenditure? what will be the beneift? Who will benefit?"

Who will benefit? I think it would benefit both the corporate (associates) and the customers. Right now, we have CSX with a bad publicity in derailments and customer satisfaction. As you notice on the Jurbak Journal in MSN money reads.

CSX (CSX, news, msgs) has been a truly badly run railroad, which is why the stock looks interesting as an investment in 2005. Slow trains and poor service have kept CSX, the operator of the largest rail network in the eastern United States, from showing the revenue gains of its peers. But profit margins look like they'll improve this year and next as the company improves operations and cuts a projected $90 million by slashing managerial jobs.

I think the CEO wants to revamp its work force and let the investors know they are for real in turning the company stock get a higher P/E.

 

 

[tregurtha]

Seems strange CSX would want to change names now; I've noticed the last few months that CSX has really been doing a lot of radio advertising about their environmental commitment (they are good ads: "CSX: How Tomorrow Moves"). I've not before noticed any railroad doing radio advertising as most consumers don't have any interest in railroads. Once you build equity in a name it's very difficult to get any marketing traction with a new name in today's market but who knows; they may be on to something. I guess when you think of some great names in the history of railroading (B&O, C&O, CN etc.) the letters CSX maybe really don't mean that much...

 

Ross

[fifedog]

Perhaps SPEED LETTERING (ala WESTERN MARYLAND) complete with striping, to indicate MOVEMENT...?

...aaaaaaaaannnnd, bring back the cat.

[Anonymous]

Chicago and Southeastern?   Florida and Midwestern?

Chicago Dewey Chetam and Howe Railroad?

[n012944]

Thanks for that info n012944,

Makes me wonder now, more than ever, if Ward is thinking wisely as a corporate leader or if he's grasping at straws (regardless of costs) to justify an image change.  My question to Mr. Ward (whether I was a stockholder or a regular working Joe) would be:  "Sir, with the high costs associated with a name/logo change.........how will you justify this expenditure? what will be the beneift? Who will benefit?"

Who will benefit? I think it would benefit both the corporate (associates) and the customers. Right now, we have CSX with a bad publicity in derailments and customer satisfaction. As you notice on the Jurbak Journal in MSN money reads.

CSX (CSX, news, msgs) has been a truly badly run railroad, which is why the stock looks interesting as an investment in 2005. Slow trains and poor service have kept CSX, the operator of the largest rail network in the eastern United States, from showing the revenue gains of its peers. But profit margins look like they'll improve this year and next as the company improves operations and cuts a projected $90 million by slashing managerial jobs.

I think the CEO wants to revamp its work force and let the investors know they are for real in turning the company stock get a higher P/E.

Dude, you do know that it is 2008, right?

[Cornboy]

Augusta is in Georgia....

 

Thanks Coborn.  As I was reading down through this thread I saw the post you are referring to and thought someone could use a lesson in geography.

Also, what "Tiger is having a bad day" has to do with trains is beyond me.

Doug (in Augusta)

[sanvtoman]

Same clowns different circus we used to say.

[SR1457]

Probably the new name he was hinting at, will be the "NORFOLK SOUTHERN'., of course he could not say at this time, mergers are not done overnight., well anyway thats my story, and i am sticking to it. also btw i do know my geography, golf and railroading.

[oltmannd]

Great Lakes, Atlantic and Gulf.

[csxengineer98]

Probably the new name he was hinting at, will be the "NORFOLK SOUTHERN'., of course he could not say at this time, mergers are not done overnight., well anyway thats my story, and i am sticking to it. also btw i do know my geography, golf and railroading.

that wont happen.. most of the major areas of the eastern half of the country are already services by both... it would for the most part double NS trackage with no new real biz to make it worth while.. not a smart biz move..it would be a big waste of money..even if they where to slice up and sell off parts of csx to short lines and some of the larger regional carries..would not make any money back on the deal at all.infact more then likey take a loss on the whole venture... for one carrier to "kill" another with no real econmoic gain is the equivilant to a muder suide for the one that is stuip enought to try it... i would see a western carrier try and suck csx into its fold like UP or even BNSF.. but not a direct competitor such as NS...

as far as the name change.. who knows if it will happen or is even if it is  realy being considered.. but.. CHESSIE..DEAD..CONRAIL..DEAD(exept for the shared assets locations) and any of the other roads that some of you railfans would love to see "resurected" its nice to dream..but those names will never run the rails as main line class 1s ever agin..

csx engineer