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Prices expected to increase sharply at Atlas

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Prices expected to increase sharply at Atlas
Posted by Ted Marshall on Friday, January 4, 2008 4:25 PM

I received this Atlas E-News Flash just a few moments ago. I just thought I'd share the news with anyone who's concerned with the high(er) cost of model railroading.

Cheers,

Ted Marshall

 

Welcome to the Atlas E-News Flash!

January 4, 2007

Dear Atlas Model Railroad Customer,

Direct and indirect costs have increased significantly both domestically and overseas during the past two years. In particular, worldwide commodity prices, especially oil and metals, foreign exchange rates, and traditional labor and benefit costs have taken a sharp rise which will cause us to increase our prices in early 2008. The increase will affect all Atlas track, structures, layouts and accessories.

Because the increase will not go into effect until February 2, 2008, there is still time to order at the current prices.

Contact your Atlas dealer and stock up on track, structures, layouts, and accessories. Order now before supplies run out.

We appreciate your continued support of the fine products available through Atlas Model Railroad Company and look forward to sharing with you a wonderful 2008.

2008 Tradeshows
Atlas will be attending the following tradeshows throughout the year. Come visit us and get to see the latest and greatest products before they hit the stores and chat up the Atlas staff with your questions.
January 5-6, 2008WGH Show Sacramento, California
January 12-13, 2008WGH Show San Diego, California
January 26-27, 2008Amherst Railway Society Railroad Hobby Show in West Springfield Massachusetts
February 16-17, 2008WGH Show Norfolk - Hampton, Virginia
March 15-16, 2008WGH Show Kansas City, Missouri
June 28-29, 2008WGH Show Louisville, Kentucky
July 18-20, 2008NMRA 2008 Anaheim, CA
 

 

New Catalog!

The new Fall 2007 Atlas Quarterly All Scales Catalog is here. It features three months worth of products and is available in a new, magazine style format and also in a pdf located here.

For a free subscription to the 2008 Atlas Quarterly Catalog, click here.


Products Now Shipping!

The Nov/Dec 2007 Issue of The Atlas Modeler is now available.

To view it for yourself, please click the following link to view it or right-click the link and select "Save As" to download it.

Atlas Modeler Issue #5



- Thank you,
Atlas Model Railroad Co. Inc.
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Hillside, NJ 07205

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Posted by GAPPLEG on Friday, January 4, 2008 5:15 PM
Yep , I got it too, sound like a serious problem cropping up in the hobby world. I assume we'll be seeing more price increases coming across the board.
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Posted by Driline on Friday, January 4, 2008 5:20 PM
Might as well make the stuff in the USA if prices are going to climb that high. Looks like the Chinese have finally outpriced themselves Smile [:)]
Modeling the Davenport Rock Island & Northwestern 1995 in HO
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Posted by riogrande5761 on Friday, January 4, 2008 6:32 PM

 Driline wrote:
Might as well make the stuff in the USA if prices are going to climb that high. Looks like the Chinese have finally outpriced themselves Smile [:)]

I'm thinking the cheap chinese labor still make it more economical despite the crappy US dollar and the increased fuel prices - for now.

Lucky for me (or not) Atlas rarely makes a loco I need - Rio Grande being all EMD during the late 60's to 1990.  I am buying some rolling stock like the new 89' flat cars, which I notice are MSRP $32!!!  But I'll get my usualy 30% off from my pusher.

Rio Grande.  The Action Road  - Focus 1977-1983

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Posted by Lillen on Friday, January 4, 2008 6:41 PM

How much will they charge for flex track and their custom line turnouts? That's about the only thing I care about Atlas? Seeing how price is their biggest plus over other brands of just these products if the increase is to high I can see this hurting them.

 

Magnus

Unless otherwise mentioned it's HO and about the 50's. Magnus
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Posted by HO_Greg on Friday, January 4, 2008 6:45 PM

Might as well make the stuff in the USA if prices are going to climb that high. Looks like the Chinese have finally outpriced themselves Smile [:)]

Chinese currency is pegged to the dollar basically - when we go down they go down and vice-versa.  It's been one of the perennial complaints.  Unfortunately it means that a crappy dollar does NOT mean that manufacturing will come back to the US.

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Posted by Driline on Friday, January 4, 2008 6:52 PM
 riogrande5761 wrote:

 Driline wrote:
Might as well make the stuff in the USA if prices are going to climb that high. Looks like the Chinese have finally outpriced themselves Smile [:)]

I'm thinking the cheap chinese labor still make it more economical despite the crappy US dollar and the increased fuel prices - for now.

Lucky for me (or not) Atlas rarely makes a loco I need - Rio Grande being all EMD during the late 60's to 1990.  I am buying some rolling stock like the new 89' flat cars, which I notice are MSRP $32!!!  But I'll get my usualy 30% off from my pusher.

Man, my pusher only gives me 20% off. Whos you're pusher when I need a train fix?

Modeling the Davenport Rock Island & Northwestern 1995 in HO
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Posted by Robby P. on Friday, January 4, 2008 6:55 PM
I bought some flex track today (Atlas) and she said that there prices went up to $3.85 each.  Its crazy how oil, metals, etc has affected this hobby.   Sad [:(]

 "Rust, whats not to love?"      

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Posted by andrechapelon on Friday, January 4, 2008 7:06 PM

 Robby P. wrote:
I bought some flex track today (Atlas) and she said that there prices went up to $3.85 each.  Its crazy how oil, metals, etc has affected this hobby.   Sad [:(]

Nickel silver is an alloy of copper, zinc and nickel. Copper is selling for over $3/lb and nickel is up there at over $12.50/lb. Zinc's at about $1.13/lb.

Andre

It's really kind of hard to support your local hobby shop when the nearest hobby shop that's worth the name is a 150 mile roundtrip.
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Posted by Lillen on Friday, January 4, 2008 7:09 PM

 Robby P. wrote:
I bought some flex track today (Atlas) and she said that there prices went up to $3.85 each.  Its crazy how oil, metals, etc has affected this hobby.   Sad [:(]

 

That really effect my planing, when I compare prices, shipping and so on to Sweden this might just be enough to drive me back to Roco or Peco. It simply eats at the margins.

 

Magnus

Unless otherwise mentioned it's HO and about the 50's. Magnus
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Posted by riogrande5761 on Friday, January 4, 2008 7:13 PM
 Driline wrote:
 riogrande5761 wrote:

 Driline wrote:
Might as well make the stuff in the USA if prices are going to climb that high. Looks like the Chinese have finally outpriced themselves Smile [:)]

I'm thinking the cheap chinese labor still make it more economical despite the crappy US dollar and the increased fuel prices - for now.

Lucky for me (or not) Atlas rarely makes a loco I need - Rio Grande being all EMD during the late 60's to 1990.  I am buying some rolling stock like the new 89' flat cars, which I notice are MSRP $32!!!  But I'll get my usualy 30% off from my pusher.

Man, my pusher only gives me 20% off. Whos you're pusher when I need a train fix?

I use Tom's Trains of Connecticuit - I live in upstate NY.  Tom generally gives about 30% off most stuff.

http://www.tomstrains.com/

He has been pretty good to work with and aside from some train show purchases, I've bought almost everything else via Tom for the past several years.  I usually just send him an email to orders stuff.  I should have a box coming soon with another SD40T-2 (SP) and a couple 5-packs of Athearn RTR Thrall coal gons and Walthers 89' flat cars (KTTX and RTTX).

 

Rio Grande.  The Action Road  - Focus 1977-1983

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Posted by riogrande5761 on Friday, January 4, 2008 7:15 PM

 Robby P. wrote:
I bought some flex track today (Atlas) and she said that there prices went up to $3.85 each.  Its crazy how oil, metals, etc has affected this hobby.   Sad [:(]

Boy, that sure makes me glad I saved all my flex track and turnouts from my last basement layout.  It would cost me a small fortune to replace it all what with a lot of code 83 and code 100 flex, a booty of #8 curved Walthers and Shinohara turnouts etc etc.  I'll probably need to buy more track when I plan and build another layout but at least I'll have a huge head start!

Rio Grande.  The Action Road  - Focus 1977-1983

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Posted by accord1959 on Friday, January 4, 2008 8:13 PM
Well the answer is, buy from a cheaper source, the reason most producers of MR equipment are around today is because to survive in todays market you have to produce quality, if Atlas feels it has to increase its already higher prices to compete, then they will be the ones to suffer. There are so many other producers of quality equipment out there that we need not be held hostage by Atlas. 
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Posted by riogrande5761 on Friday, January 4, 2008 8:20 PM

 accord1959 wrote:
Well the answer is, buy from a cheaper source, the reason most producers of MR equipment are around today is because to survive in todays market you have to produce quality, if Atlas feels it has to increase its already higher prices to compete, then they will be the ones to suffer. There are so many other producers of quality equipment out there that we need not be held hostage by Atlas. 

People act like Atlas is now going down the tubes and everyone else is fine.  The reality is, everyone is affected by the same materials and shipping cost increases and everyone will be passing them along or rationalizing it somehow.  That means KATO, Walthers/P2K, Atlas, Athearn/Genesis etc etc.  I noticed for example that the 89' flat cars walthers offered went up in price between first and second runs.  Atlas just "announced it" formally.  The rest are doing it, just more quietly.  Atlas probably should have just kept quiet and done like everyone else - instead they are getting flack for it in the forums.

For those of us who may have a limited funds, it simply means we might be buying 5 freight cars from Atlas every few months rather than 6 or 7.  I don't actually buy alot of Atlas rolling stock because it caters to the east coast RR's but I do buy some.  I'll be buying all four numbers of the new TTAX Trailer Train flats for example.  I just tend to be choosy an limit purchases to items I can identify as typical freight cars on my RR and time period.

Rio Grande.  The Action Road  - Focus 1977-1983

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Posted by IRONROOSTER on Friday, January 4, 2008 8:34 PM
 riogrande5761 wrote:

 accord1959 wrote:
Well the answer is, buy from a cheaper source, the reason most producers of MR equipment are around today is because to survive in todays market you have to produce quality, if Atlas feels it has to increase its already higher prices to compete, then they will be the ones to suffer. There are so many other producers of quality equipment out there that we need not be held hostage by Atlas. 

People act like Atlas is now going down the tubes and everyone else is fine.  The reality is, everyone is affected by the same materials and shipping cost increases and everyone will be passing them along or rationalizing it somehow.  That means KATO, Walthers/P2K, Atlas, Athearn/Genesis etc etc.  I noticed for example that the 89' flat cars walthers offered went up in price between first and second runs.  Atlas just "announced it" formally.  The rest are doing it, just more quietly.  Atlas probably should have just kept quiet and done like everyone else - instead they are getting flack for it in the forums.

...

Unfortunately true. S Helper has raised boxcar and hopper prices this past fall.  I'm sure other products will follow.

Paul 

If you're having fun, you're doing it the right way.
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Posted by riogrande5761 on Friday, January 4, 2008 8:39 PM
yeah - its part of life.  I think its just the "shock value" of reading an anouncement by Atlas that kind of got people riled up.  Otherwise it would be business as ususal. It isn't like we don't noticed prices going up.  We just have to decide what we are willing to tolerate.  People freaked out when Tangent offered their nice hoppers RTR at $45 a pop.  I still haven't bought any but "someday" I might get one or to just to have a few.  I think the worst thing about Tangent is you can't get them at a discount like you can Genesis, Intermountain and Atlas.  That takes some of the stink off if you can get 30% off of MSRP.  But Tangent is pay up or get out!  But, I guess people are buying them.  I franlkly have too many standing orders with my pusher right now to justify in impulse buy from Tangent and the like.  Maybe if Athearn will cut out offering a ton of stuff I need, then we'll see.  I've been buying Thrall coal gons like crazy trying to out fit at least 4 fairly long coal trains, and then all these nice tunnel motors coming and now SD45's!  when will it end!

Rio Grande.  The Action Road  - Focus 1977-1983

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Posted by New Haven I-5 on Friday, January 4, 2008 8:52 PM
 Does this apply to their locomotives??

- Luke

Modeling the Southern Pacific in the 1960's-1980's

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Posted by egmurphy on Friday, January 4, 2008 9:28 PM

 New Haven I-5 wrote:
 Does this apply to their locomotives??

The announcement above says "The increase will affect all Atlas track, structures, layouts and accessories."  Doesn't mention rolling stock or locomotives.

The Rail Images Page of Ed Murphy "If you reject the food, ignore the customs, fear the religion and avoid the people, you might better stay home." - James Michener
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Posted by egmurphy on Friday, January 4, 2008 9:36 PM
 riogrande5761 wrote:
The reality is, everyone is affected by the same materials and shipping cost increases and everyone will be passing them along or rationalizing it somehow.  .....  Atlas just "announced it" formally.  The rest are doing it, just more quietly.  Atlas probably should have just kept quiet and done like everyone else - instead they are getting flack for it in the forums.

Agreed.  Even better on Atlas's part, their announcement comes 4 weeks ahead of the actual increase, giving modelers contemplating a purchase of track materials to order now before the increase.  I wonder how many other manufacturers will do the same?  The announcement says: "Because the increase will not go into effect until February 2, 2008, there is still time to order at the current prices. "

 

Finally, I'd like to point out that despite the title of the thread, the announcement does not say that Atlas prices will sharply increase.  It actually says: "In particular, worldwide commodity prices, especially oil and metals, foreign exchange rates, and traditional labor and benefit costs have taken a sharp rise which will cause us to increase our prices in early 2008." 

Regards

Ed

The Rail Images Page of Ed Murphy "If you reject the food, ignore the customs, fear the religion and avoid the people, you might better stay home." - James Michener
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Posted by Flashwave on Friday, January 4, 2008 9:37 PM
 egmurphy wrote:

 New Haven I-5 wrote:
 Does this apply to their locomotives??

The announcement above says "The increase will affect all Atlas track, structures, layouts and accessories."  Doesn't mention rolling stock or locomotives.

Good catch, though I doubt we're that lucky. There's probably more metal in an engine than the track.

-Morgan

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Posted by tomikawaTT on Friday, January 4, 2008 10:49 PM

Having taken Economics 101 and Marketing 101, I can appreciate where Atlas is coming from and where they have to go.  I can also appreciate that they were sufficiently up front to give us fair warning.

This might slow down some of my construction to keep it within budget.  It won't stop me from using Atlas flex.

Chuck (modeling Central Japan in September, 1964)

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Posted by hobo9941 on Saturday, January 5, 2008 12:48 AM

I suspect the falling dollar is the biggest culprit here.

                                                           Feb 4th, 2008

Dear Customers: Due to market conditions, we are pleased to announce, we will not be raising prices afterall. Thanks for the flood of orders.Big Smile [:D]

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Posted by Teditor on Saturday, January 5, 2008 2:13 AM
 egmurphy wrote:
 riogrande5761 wrote:
The reality is, everyone is affected by the same materials and shipping cost increases and everyone will be passing them along or rationalizing it somehow.  .....  Atlas just "announced it" formally.  The rest are doing it, just more quietly.  Atlas probably should have just kept quiet and done like everyone else - instead they are getting flack for it in the forums.

Agreed.  Even better on Atlas's part, their announcement comes 4 weeks ahead of the actual increase, giving modelers contemplating a purchase of track materials to order now before the increase.  I wonder how many other manufacturers will do the same?  The announcement says: "Because the increase will not go into effect until February 2, 2008, there is still time to order at the current prices. "

 

Finally, I'd like to point out that despite the title of the thread, the announcement does not say that Atlas prices will sharply increase.  It actually says: "In particular, worldwide commodity prices, especially oil and metals, foreign exchange rates, and traditional labor and benefit costs have taken a sharp rise which will cause us to increase our prices in early 2008." 

Regards

Ed

Amen, honesty is NOT always the best policy, but it wins my vote, try living down under and see how the prices get affected.

Good on you for your honesty Atlas, unfortunately some people 'only read' what they want into something. 

Teditor 

Teditor

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Posted by Teditor on Saturday, January 5, 2008 2:17 AM

I think in fairness to Atlas, the heading of this topic should have the word Sharply removed, "That was NOT Atlas statement!".

Teditor. 

Teditor

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Posted by Teditor on Saturday, January 5, 2008 4:58 AM

I'm curious as to why there has been no response to my suggestion to remove the word 'Sharply' from the original heading, also curious why everyone has gone quiet?

There seemed to be plenty of opinions and knowledgeboxes before my statements.

Not trying to start a flame, just curious why people are afraid of the truth being told and/or only reading what they want to read into something. 

Teditor. 

Teditor

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Posted by egmurphy on Saturday, January 5, 2008 7:58 AM
 Teditor wrote:

I'm curious as to why there has been no response to my suggestion to remove the word 'Sharply' from the original heading, also curious why everyone has gone quiet?

Just guessing, but I'd assume it was because you posted in what was the middle of the night on this side of the pond.

The Rail Images Page of Ed Murphy "If you reject the food, ignore the customs, fear the religion and avoid the people, you might better stay home." - James Michener
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Posted by jamnest on Saturday, January 5, 2008 8:15 AM

I use Atlas Code 83 Track.  I buy flex track in the box of 100.  I like to stock up on materials as I no longer have a LHS where I can go pick up the pieces I need.  I have been planning on expanding the layout by developing a large staging yard.  Last week I ordered another box of 100 Code 83 flex track and about a dozen turnouts.  I have a MRR budget so it will be a while before I buy any more locomotives and rolling stock.  I gues this will be motivation to get on with the layout construction.

JIM

Jim, Modeling the Kansas City Southern Lines in HO scale.

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Posted by luvadj on Saturday, January 5, 2008 8:30 AM
I got mine this morning...I guess it had to come sometime and I'm shocked it hasn't come sooner with the way gas and oil prices have gone.

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Posted by BRAKIE on Saturday, January 5, 2008 8:57 AM

Well,I have enough equipment to last me till my dying day-Wishful thinking that seeing I like a lot of the newer road names.Thumbs Up [tup] I have three club layouts to run trains on so,I don't need to build a home layout.Yeah,right that's why I am looking for a space to build a small ISL.

Well in all truth I will continue to buy what I like or feel I must have at the best discount I can find.

I suppose all the manufacturers will follow suit.Sad [:(]

 

 

Larry

Conductor.

Summerset Ry.


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Posted by Lillen on Saturday, January 5, 2008 9:02 AM

One reason I would guess that this material price increase will hurt Atlas more then the other is because that the material cost can't be much different in between brands, basically the same amount of material is used to produce Shinohara as Atlas. So if the price goes up with say 1+ cents for material in each the increase in cost won't be as much by percentage on the more expensive track. Basically, if Atlas goes to 4$ each and ME goes to 7$ from 6$ that is in favour of ME.

 

Just a thought.

 

Magnus

Unless otherwise mentioned it's HO and about the 50's. Magnus

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