QUOTE: Originally posted by hohobo Why 30%? How about 50%!! I stopped purchasing the mag. years ago, just go to the library and read it for free. If you take out the ads, you have a magazine about 10 pages long with interesting topics, great pictures etc etc etc. One would think that all the ads would be way enough to pay for the magazine and lower the price to a buck or so. Seems to me, someone is getting very wealth. Happy New Year!!!