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Celebrating 18 years on the CTT Forum.
Buckeye Riveter......... OTTS Charter Member, a Roseyville Raider and a member of the CTT Forum since 2004..
Jelloway Creek, OH - ELV 1,100 - Home of the Baltimore, Ohio & Wabash RR
TCA 09-64284
outstanding
VERY nice, Buckeye. Thanks for sharing.
Chuck
Thanks Buckeye, for a moment it reminded me of the Polar Express. Was that Don B. as engineer?
Jon
So many roads, so little time.
Great. Now the engineer favors Shake and Bake. No kidding.
God bless TCA 05-58541 Benefactor Member of the NRA, Member of the American Legion, Retired Boss Hog of Roseyville , KC&D Qualified
Sort of like something from the1980s series Amazing Stories. A town full of strange aliens who could open soda bottles with their minds, not a bottle opener. They need the energy of Coca-Cola to continue their human-like existence on Earth.
Well done, the Berk was a surprise!
Bob Keller
Very nice. Thanks for sharing that one.
The haunting sound of an old steam whistle. A great looking and sounding old train.
I salute Coke for that commercial. I flip the channel for almost every commercial, that one I would watch.
Good evening all,
Wow!
Mike C. from Indiana
Boy, that was well done. Like a mini-movie. I think I have that ad on a billboard somewhere!
Doug Murphy 'We few, we happy few, we band of brothers...' Henry V.
Sure don"t see this quality of a commercial very often, Similarity ?? must be the overalls and glasses.
Don
GLORIOUS!
Let me tell you, you can say "diesel-diesel-diesel" all you like, but STEAM RULES! It'll always rule in the hearts, minds, and imaginations of people everywhere.
Let's see Pepsi top this one!
PS: I was expecting a homecoming GI to get off the train! Sure fooled me! Just as well he didn't, I'd have broken down and cried!
This has the distinction of being one that I would happily watch again, when I can usually stand them only once or even change the channel immediately. I think less than ten are in that category. I also appreciated the nod to the society at the end. Beautifully done. Long live the 765!
Nice ad. Instead of wanting a Coke, I find myself wanting a Williams NKP 765...
Nice. I wonder if it could be edited for a 30 second Super bowl commercial. Bet it would be a hit.
"IT's GOOD TO BE THE KING",by Mel Brooks
Charter Member- Tardis Train Crew (TTC) - Detroit3railers- Detroit Historical society Glancy Modular trains- Charter member BTTS
sir james I Nice. I wonder if it could be edited for a 30 second Super bowl commercial. Bet it would be a hit.
I was wondering the same thing. A three-minute commercial is a bit much for normal broadcast TV, I'm wondering where and when Coke would play it.
That was wonderful! Reminded me of I think it was around the Lionel centennial, Coke did some repro cans that had Santa running what appeared to be standard gauage or pre war o gauge trains
Dave632I salute Coke for that commercial.
It's not a Coke commercial and wasn't produced by Coke.
fifedog Nice ad. Instead of wanting a Coke, I find myself wanting a Williams NKP 765...
Me too!!
Frank53 Dave632I salute Coke for that commercial. It's not a Coke commercial and wasn't produced by Coke.
If it's not a commercial than what is it? The only thing I can think of is possibly a short film made for showing at a food and beverage industry trade show, say as part of a Coca-Cola company display or pavilion. I mean, Coca-Cola certainly gets a heck of a lot of exposure in the film!
Dave632 Frank53 Dave632I salute Coke for that commercial. It's not a Coke commercial and wasn't produced by Coke. ???? What do you mean???? Who made it for them Pepsi??
It's a "spec" project made by an individual who is close to the 765 project who has a video production company. It wasn't made by Coca-Cola and it's not a Coke "ad" so to speak. It is a very nicely made video production by an independent, but flawed in a number of ways. It is way too long to be a commercial, and frankly, the premise doesn't make much sense.
People congregate at a station in winter to await the arrival of the train. Nice thought, looks good, tugs at our nostalgia. The stary-eyed girl is attractive as she gasps at the arrival of the Majestic 765. We might expect the people are anxiously awaiting the arrival of friends and family for the holidays to their little town in Anywhere USA. Or maybe the return of loved ones from military service.
Instead they are all anxiously awaiting a bottle of Coca-Cola in a long out of date bottle, from a long out of date wooden crate. We are tempted to believe it is a time gone by, but the Lionel engine the youngster is playing with in the beginning is a 250 or 249 - issued in 1957, while the pick up truck at the station appears to be circa 1930. The old lamp in the youngsters room also makes you think it is the 1930's or so, until you get the the modern era wall coverings and the next time you can slide two pieces of tubular track together as easily as shown will most definitely be the first.
The people hear the 765 arriving and the arrival footage and lighting is very very well done. The blonde hired woman who opens the door is wearing a modern, K-Mart polyester blouse and the hefty fellow in shirt and tie looks like he walked out of a Target catalog, but they plopped a 30's era hat on him.
The conductor removes the case of non twist off bottles, and I don't think there were twist off bottles in the time period we are expected to believe. In a wooden crate without dividers and people are magically drinking coke.
The engineer emerges and smiles a satisfying grin he has quenched the thirst of SmallVille or wherever and then the youngster standing there with his Lionel 250 is somehow in awe of approaching the larger than life figure and the tension is eased as he hands the young boy a coke "Mean Joe Green" style.
Just so I don't get sent to death row here - It was very very well filmed and edited and kind of haphazardly conceived. The slogan at the end "Travel Refreshed" made no sense, since the train arriving was a freight train as evidenced by the tanker behind the tender in the arrival scene - no one is traveling. The people aren't there to board the train, they're there for a Coke. The image of the young child having a Coke poured down his throat by the young mother in out of period attire was kind of disturbing.
A bunch of folks had an idea and worked way too hard to try and make a square peg fit into a round hole. Well - we need some Polar Express kind of Jazz, and we need it to have an old feel, and we like the Mean Joe Green angle and we need a tag line and travel refreshed seems good - even if it isn't a passenger train.
In most things, and certainly in advertising - form should follow function. In this case function is most defiantly following form. It plays well to folks like us with an interest in trains and we want it to be great and seen by hundreds of millions, but as nice as the footage and intent are, it's still kind of pointless.
Since it is a "spec" project - this is done at the risk of the producer with no promise of payment. You make up a project and send it to someone you want business from and hope they like it enough to pursue a relationship with you. A spec project rarely gets used as is, but it might spur the process and result in Coke bankrolling a similar ad using their writers who might conceive something more on target using the great train footage.
dbaker48 Sure don"t see this quality of a commercial very often, Similarity ?? must be the overalls and glasses.
The hair and the smile too.
Frank,
Do you believe in The Grench? I still like the spot!!
dbaker48 Frank, Do you believe in The Grench? I still like the spot!!
I liked it too, but I also recognize it didn't make sense. Doesn't mean I would set Santa on fire, just means I looked at it from an overall perspective instead of just being intoxicated by the fact there is a steam engine in it.
Your analysis/information seemed spot on, no disagreement. Still fun to believe is Santa Claus though, LOL
When you read the Fort Wayne Railroad Historical Society's commentary, they agree it is not a real commercial.
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Travel Refreshed represents an era when the railroad was the country’s icon of industry and innovation; ubiquitous in advertisements as much as they were in daily life as they quarterbacked an entire economy through the Great Depression, two wars, and into the present day.
Like many companies during the railroad’s golden era, Coca-Cola often used railroad iconography in their advertising.
Travel Refreshed is what is called a speculative or “spec” project — which is to say, it’s not a real commercial. It’s a platform for an idea that this machine is capable of more than what her creators in 1944 intended. She is our goodwill ambassador and we’d welcome support from a corporate sponsor to help share the magic of this machine even further.
Sit back and listen for the whistle through your bedroom window and enjoy like so many still do, not only a pause that refreshes, but one that inspires.
Well...........I have read all the posts ( both positive and, of course, negative ) and loaded all the information into my super-duper mind and come to the ultimate conclusion............
THAT WAS A REALLY NEAT COKE COMMERCIAL !!!!!!!!!!!!!!!!!!!
Blueberryhill RR Well...........I have read all the posts ( both positive and, of course, negative ) and loaded all the information into my super-duper mind and come to the ultimate conclusion............ THAT WAS A REALLY NEAT COKE COMMERCIAL !!!!!!!!!!!!!!!!!!! Chuck
Chuck,
Upon reviewing your analysis, I just don't know HOW anyone could disagree! I support you a 100% on your conclusion. Great to be in such Super Duper skills!! I'm impressed!
Wow.
Since when does a commercial have to be realistic or be period correct...
If I were a Coke representative I would surely cut this down to a 30 second spot
and use it. It is so superior to other commercials out there.
I remember the, "I'd like to teach the world to sing", commercial which is still a great memory
to me and it had nothing to do with a steam locomotive.
I wonder if they had the right clothes on to sing in Italy???
ENJOY!!!!
Dave632 Wow. Since when does a commercial have to be realistic or be period correct. If I were a Coke representative I would surely cut this down to a 30 second spot and use it. It is so superior to other commercials out there. I remember the, "I'd like to teach the world to sing", commercial which is still a great memory to me and it had nothing to do with a steam locomotive. I wonder if they had the right clothes on to sing in Italy???
Since when does a commercial have to be realistic or be period correct.
I don't expect you or anyone to agree with me. I did however present a bit of an inside view of the circumstances (and the issues) surrounding the video in response to your first snarky comment about "Who did it Pepsi??" and tried to be a gentleman about it.
I get the fact you're trying to be all clever and all, and I'm sure you sat back from your keyboard all satisfied with yourself. I'll bet a coupon for a free refill is waiting for you at the pot.
Some things never change.
Now everybody gather up and send in your emails complaining about this post.
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