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Buffet pondering new name for BNSF.

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Posted by locomutt on Sunday, June 9, 2013 11:07 PM

Buffet Needs Several (more) Funds!

Being Crazy,keeps you from going "INSANE" !! "The light at the end of the tunnel,has been turned off due to budget cuts" NOT AFRAID A Vet., and PROUD OF IT!!

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Posted by Leo_Ames on Sunday, June 9, 2013 10:57 PM

In the October 1994 issue, the staff of Trains assembled their top 10 name list for the combination of these two lines since they recognized that the Burlington Northern Santa Fe name was too long to be very practical and not very marketable. Clearly they were having fun with several of these and weren't being completely serious, but here's that list nearly 20 years later. 

1. Krebs Rail

2. Pacific Rail

3. Westrail Express

4. America's Steel Expressway

5. Rails 21

6. Great West Rail

7. Burlington & Santa Fe

8. Santa Fe Northern

9. Gulf Sound Pacific

10. Great Atchison, Chicago, Topeka, Burlington, Santa Fe & Quincy Pacific Northern (They forgot all about the SP&S)

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Posted by schlimm on Tuesday, June 4, 2013 9:45 AM

historically belongs to UP, but how about "The Omaha"?

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Posted by Paul of Covington on Monday, June 3, 2013 4:44 PM

    If we're concerned about heritage, how far back do we want to go?   We should have enough room on the sides of the locomotives for

   CB&Q,GN,NP,SP&S,SL&SF,AT&SF

but I'm sure I left somebody out.

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Posted by Murphy Siding on Monday, June 3, 2013 4:31 PM

henry6

I would bet that if you asked any employee of BNSF what the initials stand for they would puff up in pride and tell you.  But if you were to ask anyone on Wall St. the answer would be a cold set of questions concerning how the stock is doing and what is the rate of return on investment , and a snide comment that it isn't a railroad they commute on.  No, B N S F  are proud letters speaking volumes about their heritage and are not a 20 year old set of letters devoid of meaning.

 

     I asked a  BNSF switch man that question today.  He just shrugged and said "Burlington Northern".  He didn't exactly seem puffed up with pride.

Thanks to Chris / CopCarSS for my avatar.

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Posted by zugmann on Monday, June 3, 2013 4:19 PM

daveklepper

Everywhere West.   A good description of BNSF's current operations, and a fitting response to the resoance and truth in the Union Pacific label.

And the reporting marks can be EW !


Wait a minute....

It's been fun.  But it isn't much fun anymore.   Signing off for now. 


  

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Posted by daveklepper on Monday, June 3, 2013 3:59 AM

I  would advise Buffet to choose between two simple names:

Burlington Sante Fe

or

Everywhere West

An objection to the first may be that it disregards the heritage of the NP and GN.   My answer is that the railroad serves Galvaston as well as Spokane, and inclusion of the word northern limits the tag geogrraphically.   Most old reporting marks had three letters, NYC, NKP, PRR, etc, so BSF is  to me better than BNSF, and three words are not too long to remember as a name, four are too long.

Everywhere West.   A good description of BNSF's current operations, and a fitting response to the resoance and truth in the Union Pacific label.

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Posted by Leo_Ames on Monday, June 3, 2013 1:38 AM

I didn't say that they were oblivious to it. But I would wager a bet that the modern 21st century railroad employee doesn't really have any emotional attachment to what name may or may not be on side of their locomotives.

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Posted by zugmann on Sunday, June 2, 2013 10:26 PM

Leo_Ames

I suspect the average railroad employee really doesn't care what name is on the flanks of their locomotives. 

Actually, they kind of have to know - for radio transmissions/track authorities/warrants, that sort of stuff.  But I guess they can always look at the magic blue paper for that.

It's been fun.  But it isn't much fun anymore.   Signing off for now. 


  

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Posted by EightNSand on Sunday, June 2, 2013 10:09 PM

Omaha Steak & Cort Furniture Transpotation?

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Posted by Leo_Ames on Sunday, June 2, 2013 9:19 PM

I suspect the average railroad employee really doesn't care what name is on the flanks of their locomotives. 

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Posted by henry6 on Sunday, June 2, 2013 5:59 PM

I would bet that if you asked any employee of BNSF what the initials stand for they would puff up in pride and tell you.  But if you were to ask anyone on Wall St. the answer would be a cold set of questions concerning how the stock is doing and what is the rate of return on investment , and a snide comment that it isn't a railroad they commute on.  No, B N S F  are proud letters speaking volumes about their heritage and are not a 20 year old set of letters devoid of meaning.

 

RIDEWITHMEHENRY is the name for our almost monthly day of riding trains and transit in either the NYCity or Philadelphia areas including all commuter lines, Amtrak, subways, light rail and trolleys, bus and ferries when warranted. No fees, just let us know you want to join the ride and pay your fares. Ask to be on our email list or find us on FB as RIDEWITHMEHENRY (all caps) to get descriptions of each outing.

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Posted by Leo_Ames on Sunday, June 2, 2013 5:35 PM

henry6

Leo, I am well aware of the BNSF name. And I did not indicate my presentation was the name of the railroada but what BNSF stood for..  I was pointing to the fact that BNSF stood for those proud heritage names.  That is what this post is about...name for the railroad.  I did not give any name to the railroad but just explained what the letters stood for and why those letters should remain the name of the railroad.  And I want to underscore the fact that the most important asset of the railroad. are it's long time present and former employees.  To give them recongnition and respect will go a long way in  keeping the railroad vital and running.; perhaps more so than stockholder and investor money.

And that didn't require any clarification in the slightest. I merely was pointing out that officially, those letters don't stand for a more formal name any longer. The official name of the railway is BNSF Railway. It is not the Burlington Northern Santa Fe Railway any longer. BNSF is not an abbreviation as of 2005. 

As for the rest of what I've been saying in this thread, I stand by it. A name is lousy when the initials have almost been universally used instead since day 1. And the system is quickly closing on 20 years since the merger so I don't think equal recognition of the two major components of the system is very necessary in the current company name. 

Frankly, I think that their heritage would be better delivered to their employees and the public in a program like Norfolk Southern's while giving the company its own moniker with a name that stands proudly with the best that we've seen in American railroading rather than with an identify that is a mishmash of two different companies with long and varied histories that doesn't mean much on its own and which has been relegated universally to a mere four letters when identified orally or in print. 

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Posted by NittanyLion on Sunday, June 2, 2013 9:09 AM

I'm surprised they went with BNSF in the first place because its so similar to BASF.

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Posted by henry6 on Sunday, June 2, 2013 8:11 AM

Leo, I am well aware of the BNSF name. And I did not indicate my presentation was the name of the railroada but what BNSF stood for..  I was pointing to the fact that BNSF stood for those proud heritage names.  That is what this post is about...name for the railroad.  I did not give any name to the railroad but just explained what the letters stood for and why those letters should remain the name of the railroad.  And I want to underscore the fact that the most important asset of the railroad. are it's long time present and former employees.  To give them recongnition and respect will go a long way in  keeping the railroad vital and running.; perhaps more so than stockholder and investor money. 

RIDEWITHMEHENRY is the name for our almost monthly day of riding trains and transit in either the NYCity or Philadelphia areas including all commuter lines, Amtrak, subways, light rail and trolleys, bus and ferries when warranted. No fees, just let us know you want to join the ride and pay your fares. Ask to be on our email list or find us on FB as RIDEWITHMEHENRY (all caps) to get descriptions of each outing.

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Posted by Leo_Ames on Sunday, June 2, 2013 5:20 AM

Semper Vaporo

I don't think that Burlington Northern Santa Fe is any longer or more unwieldy than:

Atchison, Topeka and Santa Fe

or

Chicago, Milwaukee, St. Paul and Pacific

or

Chicago, Burlington and Quincy

But I think you will find that those full names were relatively rarely used. And they had a major advantage in that they lent themselves to shortened names far superior to that of just a four letter acronym. Santa Fe, the Milwaukee (Or the Milwaukee Road), and the Burlington (And sometimes just the "Q" and on rare occasion the Burlington Route) were extremely common. Surely you can agree that four letters in the form of BNSF lack a little something compared to those. 

Furthermore, those lines were never referenced as the ATSF and such when speaking. Those were just reporting marks on rolling stock and an abbreviation while writing that never became nearly as ubiquitous as BNSF quickly universally became outside of company letterhead and such (The 70 Years of Trains Magazine DVD for instance shows 4067 hits for Santa Fe while ATSF shows only 1979 hits; Compare that with BNSF appearing 3860 times with Burlington Northern Santa Fe appearing a mere 362 times... which I've subtracted from the Santa Fe total). And when spoken verbally, it would've universally been the Santa Fe or even the full name on occasion which makes it even more lopsided and I'm quite sure BNSF's full name appeared even more rarely verbally than it has in print. 

In the case of the 'Chicago, Milwaukee, St. Paul and Pacific', the shortened name that was sort of a nickname of sort that railfans of today remember best appeared quickly officially appeared after the official name was adapted since the directors recognized that the long official name of the line was a bit unwieldy. So it's best remembered as the Milwaukee Road today.

Hard to see how anyone could ever put up a fight in the defense of BNSF being in the same league as the Burlington, the Milwaukee Road, and the Santa Fe. Sure they had rather long and perhaps cumbersome names just like the initial Burlington Northern Santa Fe Railway name (Which I rather liked as well). But they hold a major advantage in that they could be shortened into something far better than a four letter acronym. The same can't be said with the Burlington Northern Santa Fe Railway.

And heck, like I already said, the name some of you are defending doesn't even exist now. It's officially the BNSF Railway and has been for quite sometime. 

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Posted by Semper Vaporo on Sunday, June 2, 2013 1:00 AM

I don't think that Burlington Northern Santa Fe is any longer or more unwieldy than:

Atchison, Topeka and Santa Fe

or

Chicago, Milwaukee, St. Paul and Pacific

or

Chicago, Burlington and Quincy

 

or any of many other RRs that took a name by combining the names of the cities it served or which direction they went (or wanted to imply they were going to go).

They eventually all get abbreviated to just the initials of the city names (ATSF, CMStP&P, CB&Q), or to just one city name (Santa Fe, Milwaukee, Burlington) or just one letter of the alphabet soup (the 'Q'), by either the Media, Employees, the P.R. department, or Wall Street, for expedience sake.

And as the companies have merged, bought out, sold out, traded, or emerged from a bankruptcy with a major or minor change to the corporate name (such as changing "Railroad" to "Railway", or vice versa), the legacy and heritage names are often retained for legal reasons (trademark retention and to preclude some legal wrangling over the wording of contracts and deeds that might get overlooked in filing the merger, purchase, sale, or bankruptcy proceeding).

 

BTW, I pronounce 'em: " BiN-SiFf ", and " yoUP ".

 

Semper Vaporo

Pkgs.

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Posted by Leo_Ames on Saturday, June 1, 2013 11:36 PM

How about the Great Western Railway?

henry6
It has a heritage name: Burlington (Great) Northern (Pacific) Sante Fe.  It means a lot to former and present railroaders, shippers, and general populations in the mid and far west and should not be tampered with.

The official name of the railway has been the BNSF Railway since 2005. It's no longer the Burlington Northern Santa Fe Railway it seems. The parent holding corporation still seems to officially call itself the Burlington Northern Santa Fe Corporation though. 

http://www.bnsf.com/

So while I know we're all aware of what those four letters represent, I don't think we should attach any sentiment to them when as far as the railway is concerned they're just four letters rather than a abbreviation representing something greater.

And that it got this way suggests that their traditional name wasn't simple enough in the first place. It doesn't even sound nice when you say it since it's simply too long. Everyone abbreviated it in writing and everyone either spoke the abbreviation itself or let their loyalties be known by just continuing to the call the merged company the Santa Fe or the Burlington Northern. 

Unlike some classic names in the past like the Seaboard Coast Line and Burlington Northern, this attempt to combine two historic names in one fell flat on its face immediately.

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Posted by jeffrey-wimberly on Saturday, June 1, 2013 11:32 PM

blownout cylinder

Ulrich

How about SANTA FE?  Please Mr. Buffett, get rid of BNSF...  sounds like a medical term for flatulence.

BuNSiF??

How 'bout....BurlFe?

Boy I got a real good snort out of that!

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Posted by blownout cylinder on Saturday, June 1, 2013 10:42 PM

Ulrich

How about SANTA FE?  Please Mr. Buffett, get rid of BNSF...  sounds like a medical term for flatulence.

BuNSiF??

How 'bout....BurlFe?

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Posted by SALfan on Saturday, June 1, 2013 10:11 PM

How about Chicago, Los Angeles, Seattle & Pensacola, CLASP for short?  Or the Florida, Illinois, Washington & California? 

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Posted by henry6 on Saturday, June 1, 2013 5:46 PM

Its not an acronym but a logo...it stands for the heritage railroads.  Buffet on Ballast, Hathaway Hath Righ Of Way, and other cute names like that ain't gonna cut it in the railroad world.

 

RIDEWITHMEHENRY is the name for our almost monthly day of riding trains and transit in either the NYCity or Philadelphia areas including all commuter lines, Amtrak, subways, light rail and trolleys, bus and ferries when warranted. No fees, just let us know you want to join the ride and pay your fares. Ask to be on our email list or find us on FB as RIDEWITHMEHENRY (all caps) to get descriptions of each outing.

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Posted by Convicted One on Saturday, June 1, 2013 4:02 PM

The acronym was derived far too recently to  be considered genuine "heritage" .

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Posted by henry6 on Saturday, June 1, 2013 12:01 PM

It has a heritage name: Burlington (Great) Northern (Pacific) Sante Fe.  It means a lot to former and present railroaders, shippers, and general populations in the mid and far west and should not be tampered with.

 

RIDEWITHMEHENRY is the name for our almost monthly day of riding trains and transit in either the NYCity or Philadelphia areas including all commuter lines, Amtrak, subways, light rail and trolleys, bus and ferries when warranted. No fees, just let us know you want to join the ride and pay your fares. Ask to be on our email list or find us on FB as RIDEWITHMEHENRY (all caps) to get descriptions of each outing.

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Posted by Convicted One on Saturday, June 1, 2013 11:57 AM

How about a "heritage" name?  Something like "Central Pacific" or similar?

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Posted by BarstowRick on Friday, May 31, 2013 11:54 PM

jrbernier

  Is there a 'source' for this information, or are we just on a 'trolling/fishing' trip here?

Jim

 

 A fishing expedition!     I don't think anyone has caught anything....yet.

 

 

RickH

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Posted by jrbernier on Friday, May 31, 2013 1:05 PM

  Is there a 'source' for this information, or are we just on a 'trolling/fishing' trip here?

Jim

Modeling BNSF  and Milwaukee Road in SW Wisconsin

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Posted by Chris30 on Wednesday, May 29, 2013 10:38 PM

Semper Vaporo

Paul of Covington

Phoebe Vet

Be a modern day capitalist and sell the naming rights to the highest bidder.

   Suppose UP was the highest bidder?   What name would they come up with?

 

"UP"

What else?

 

Cleveland Rapit Transit... I like that one. It's a good name. Maybe Rock Island? (The BNSF does go there.)

CC

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Posted by Semper Vaporo on Wednesday, May 29, 2013 10:01 PM

Paul of Covington

Phoebe Vet

Be a modern day capitalist and sell the naming rights to the highest bidder.

   Suppose UP was the highest bidder?   What name would they come up with?

 

"UP"

What else?

 

Semper Vaporo

Pkgs.

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