Wednesday night, at a backyard soiree hosted by alternative newspaper Willamette Week editor Mark Zusman at his home at the southern end of the city, we heard from Charlie Brown, the founder and CEO of Context Partners, a design firm that "helps aspirational brands and causes succeed." His talk focused on that most successful businesses and nonprofits see themselves as leading a movement or bringing people together for a common purpose, rather than as merely providing a product or service. When I discussed trains with him after the presentations, Brown remarked that Portland is a romantic city with a culture that values the experience more than the product or output, which is a natural fit for one of train travel's key selling points: the ability to enjoy the journey as much as the destination.
Many American train advocates strive not to be seen as nostalgists, but rather a forward thinkers wanting to bring modern transportation solutions and choices to Americans. But the romanticism of train travel, as hard to quantify as that is, does remain perhaps its greatest draw, especially for longer journeys. I think it's possible for advocates and marketers of passenger trains to effectively portray the journey both as an attractive destination in and of itself, as well as an efficient, hassle-free, economical and environmentally friendly way to get where you want to go.
I spent the rest of yesterday afternoon walking around downtown and railfanning MAX and the streetcar, taking many photos that I look forward to sharing as soon as I have time to upload them from my DSLR camera to my laptop.
The Millennial Trains Project is a non-profit organization founded on the notion that an exploration of the continent by train can inspire innovation, cultivate leaders, and breed world-changing ideas. The Millennial Train Project is conducting its second journey starting on Aug. 6 in Portland, Ore, and concluding in New York City on Aug. 17. Blogger Malcolm Kenton is a 29-year-old writer, researcher, multimedia communications professional and photo/videographer, and a seasoned passenger train traveler and advocate. He lives in Washington, D.C., and is pursuing an master's of administration in Transportation Policy at George Mason University.
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