Inside Bay Area - northern California / March 15, 2007
BART creates tunnel vision
'Animated' advertising images created by train's motion
SAN FRANCISCO — Thanks to a high-speed variation of the old "Burma Shave" advertising scheme of successive rhyming highway signs, staring at the walls of one BART tunnel just got a little more interesting. But get your nose out of that book, shut that laptop, pay attention or you'll miss it as you scoot through the eastbound tunnel from Montgomery Street to Embarcadero. If you do see it, you'll see Warhol-esque multiple-screen movies in red, with images of tiny Target department store logos raining onto an attractive young man and woman who appear to be taking showers, kayaking and springing on diving boards. BART didn't need to turn its windows into a high-tech heads-up display to do this, however. This innovative form of advertising doesn't involve any computers or electronics. It's just a long succession of pictures, next to one another on the side of the tunnel, so when the viewer goes by at 29 to 35 mph, the images appear to move. Full story here
But get your nose out of that book, shut that laptop, pay attention or you'll miss it as you scoot through the eastbound tunnel from Montgomery Street to Embarcadero.
If you do see it, you'll see Warhol-esque multiple-screen movies in red, with images of tiny Target department store logos raining onto an attractive young man and woman who appear to be taking showers, kayaking and springing on diving boards.
BART didn't need to turn its windows into a high-tech heads-up display to do this, however. This innovative form of advertising doesn't involve any computers or electronics. It's just a long succession of pictures, next to one another on the side of the tunnel, so when the viewer goes by at 29 to 35 mph, the images appear to move.
Full story here
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