The CSX ads are running on the radio in the Detroit area, and quite a few times at that. I guess when you think about it, we're all customers of railroads on a certain level since almost everything we use on a daily basis has been on a train at some point. I was a little surprised when I first heard them, but I guess building brand awareness and image is good in whatever field you're in.
Ross
aegrotatioCSX is blanketting the Washington DC area with radio and television advertisements on stressing the fuel efficiency and traffic congestion advantages of the railroad industry. What is the aim of these advertisements? Are they being seen outside Washington DC? More to the point, are they played on the radio outside of Washington DC? In our area we see lots of lobbying like this and I am wondering what they might be lobbying for.
These ads are appearing all over the country. As with any advertising campaign, CSX is looking for brand awareness and building a positive image, especially with regard to fuel efficiency and the environment. Target viewers are most likely investors, shippers and politicians (i.e. regulators).
Years ago, the American Association of Railroads used to run radio ads extolling the virtues of the railroads. Now it's up to the railroads themselves.
John Timm
Our community is FREE to join. To participate you must either login or register for an account.