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Anything is better then nothing. <br />If I have read my material correctly railroads today have two strong pionts, quality and costs. Believe it or not quality is no.1 and cost is no.2 as compared to the trucking industry. The trucking industry suffers from a 18% damaged goods in transit rate. Railroads suffer a 2% damaged goods in transit rate. (Transportation Jornal 2001 report.) This does not include damage caused by traffic accidents (trucking) or derailments (rail). Yes they are geared for different commodities but regardless, railroads still have better quality. <br /> This fact I believe is what railroads need to advertise to the general public. The railroads need to starte advertising on TV with a slogan, something like "Quality in Motion" or "Quality through Rail". Anything to bring out the quality of rail service. Peaple today see railroads as a squeeky wheel, archaic, bulk transportation. Railroads need to starte advertising there strong pionts of quality. So when peaple see a train they think of high quality low cost transportation. Only then wiil the press and public opinion swing back to there favour. <br /> TIM A
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