Simon Modelling CB&Q and Wabash See my slowly evolving layout on my picturetrail site http://www.picturetrail.com/simontrains and our videos at http://www.youtube.com/user/MrCrispybake?feature=mhum
You heard right.
I am not familiar with this brand, but if it is cardboard then it certainly seems priced on the high side. I agree that while watching the video the item did not seem to have any texture as you pointed out.
If that is the MSRP the street price may be considerably less.