I'm in the midst of coming up with some slogans for my freelance road, and have been looking at some prototype examples. Some railroads really came up with catchy ones. Which is the best to you? Which ones are you using?
My vote for best in the prototype: "Southern Serves the South". It's just very cool, sums up the focus, flavor and is a great marketing tag. Of course, I have a growing fondess for the Southern.
I never got Tony Koester's slogan for his much-publicized Allegheny Midland, "The Midland Road". Doesn't conjure much of anything. I know he was kicking off of the NKP thing though.
There are two that I naturally favor...
"Mainline through the Rockies"
"Rio Grande - The Action Road"
The first refers to geographic location, which always helps establish where your railroad goes. The second implies good service and transporation efficiency. Both ideas may help you with developing your own slogan.
Mike Lehman
Urbana, IL
My Favorite is CN's. Crashing Nantionaly For you. Sums up there whole focus.
Rio Grande was always one of my favorites. If WC had a slogan I would have chose that.
My Youtube Channel: http://www.youtube.com/user/JR7582 My Flickr Photos: http://www.flickr.com/photos/wcfan/
"Linking 13 Great States with the Nation" of course. Runner up is the B&O's from the previous century: "All Trains Via Washingtion--East and West".
Mr B&O
Route of the Rockets would be my choice.
This was a cool site that listed the slogans. I thought it was interesting.
http://www.spikesys.com/Trains/rr_slgns.html
"The Friendly Southern Pacific"
Mark
I grew up with the Long Island Railroad outside of NYC. Not much freight, but they sure moved people. It's still known as the "Route of the Dashing Commuter." Here's the logo I remember, featuring "Dashing Dan:"
Today, though, things have changed. I think this is "Dashing Dot:"
It takes an iron man to play with a toy iron horse.
KCS
Ride the Southern Belle Route of the Flying Crow Route of the Southern Belle Look, Listen and Live
Dr. Frankendiesel aka Scott Running BearSpace Mouse for president!15 year veteran fire fighterCollector of Apple //e'sRunning Bear EnterprisesHistory Channel Club life member.beatus homo qui invenit sapientiam
LIRR...best slogan I never heard of before.
Best unauthorized local nickname? Winchester & Western, "the Weak N' Weary".
Southern-Southern Serves The South.Southern Gives A Greenlight To Innovations.
CB&Q-Everywhere West.
SL-SF-Ship IT On The Frisco!
C&O-C&O For Progress.
B&O-Linking 13 Great States To The Nation.
RF&P-Linking North & South.
Santa Fe-Santa Fe All The Way!
And of course my very own:
Columbus & Hocking Valley Ry-Serving the Industries of the Hocking Valley.
Larry
Conductor.
Summerset Ry.
"Stay Alert, Don't get hurt Safety First!"
on30francisco wrote:Denver & Rio Grande Western: Scenic Line Of The World
That had a great logo emblem to go with the words.
My favorite was a line that never had a slogan, but the employees and patrons sure pegged it.
Nevada County Narrow Gauge RR, the NCNG, or as it was known
"Never Comes, Never Goes"
Have fun with your trains
I always like the Lackawanna's The Route of Phoebe Snow
Enjoy
Paul
I would find it hard to beat "Mainstreet of the Northwest" - the slogan for the Northern Pacific. Only four words to tell where it went and how important it was to the region it served. In fact, the NP's #2 passenger train (behind the North Coast Limited) was called "The Mainstreeter".
Tom
To me, The Route of Phoebe Snow and Nickel Plate Road are two really cool slogans, but LIRR's Route of the Dashing Commuter really puts a picture in my head.
Mine is simple , tells me where I'm at and what I'm doing.
Jerry SP FOREVER http://photobucket.com/albums/f317/GAPPLEG/
I gotta go with - "The Bridge Line to New England and Canada"
Mark.
¡ uʍop ǝpısdn sı ǝɹnʇɐuƃıs ʎɯ 'dlǝɥ
Ray Seneca Lake, Ontario, and Western R.R. (S.L.O.&W.) in HO
We'll get there sooner or later!
im just playing with one on my version of trainz 2006
its a freelance design too
BOULDER CREEK AND SOUTHERN The coal hauling road!
shawnee,
You hit the nail on the head. "Southern serves the South" and will forever.
Gotta go with what I model, "Everywhere West" and "Route of the Zephyrs". But the DT&I had a pretty good one too....."We have the CONNECTIONS"
Rick