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One of the responders mentioned that Coors shipped in reefers to keep the product cold. It is correct that Coors has to be kept cold because it is not pasturized but what they do is shoot in liquid nitrogen (about 200 degrees below zero) before they load the car (an RBL) which is essentially a insulated box car with load restraining devices. They then quickly load the car and send it on its way as soon as possible to keep the beer cold. A neet thing around Denver is the Coors distributor uses refridgerated beer delivery trucks rather than the unrefridgerated trucks used elsewhere. Rick
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