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Amtrak marketing error ?

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Posted by wanswheel on Thursday, June 25, 2015 12:24 PM
I think it’s an appeal to summer vacationers to spend a little more on food. In this case, business class is to business as coach class is to gym teacher. Chow down and get free water.
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Posted by schlimm on Thursday, June 25, 2015 12:02 PM

wanswheel
Businessmen probably aren’t the target of the business class promotion.

Is that an example of Amtrak marketing logic?

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Posted by conductorchris on Thursday, June 25, 2015 10:50 AM

Business class has a "soft launch", which is to say it is NOT being marketed.  Intetionally.  The idea is to start it, work the kinks out, then announce that the service has started and begin marketing it.

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Posted by wanswheel on Thursday, June 25, 2015 10:32 AM

Businessmen probably aren’t the target of the business class promotion. If it’s a famous scenic train ride, anyone with vacation time and disposable income might be induced to try it, as a life experience, a luxury, a treat.

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Posted by CMStPnP on Thursday, June 25, 2015 9:57 AM

schlimm
The times I cited were point to point.  More examples:  LA to San Jose: 10 hours;  LA to Oakland: 11 hr, 14 min. (+ bus or taxi transfer to SF);  SFO to Portland: 18 hr. 22 min.  One should also add in tranfer time to starting point train station. How many businessmen would spend 12 hours of a working day riding a train(LA to SF) when they could drive it in 5:46 to 6:00 hrs. or fly in 1 hr. 10 min. (add in transfer/security time to/from airports)?

I know what your saying but I would answer this more than a few but probably less than a LOT.    I used to fly every single week until I found this great company recently that allows me to work from home and only travel occassionally.    Week to week travel I was definitely looking at alternatives even if they took longer like driving, train and possibly even bus.

I have taken more than one trip where I flew in to Philadelphia then boarded Amtrak for DC because I liked the flight times better.    One time pondered Amtrak from Buffalo to Chicago overnight.    Repeatedly drove to Toledo and rode the Capitol Limited into Chicago then transferred to a Milwaukee train at Union Station.....did that when I worked for GM because I loved watching the sun rise in the Dome Car of the Capital Limited as it rolled West.     So thats what I have done on business trips.    Capitol Limited with layover in Chicago takes up some time......I don't know if it is 10 hours though.

Ridden the Texas Eagle about 5 times already from Dallas to Chicago and back (and onto Milwaukee) but it was liesure.

Now I have another consulting trip comming up.   I'll probably have to carpool with someone else but it it was me traveling alone it would be Trinity Railway Express to Ft. Worth.........cross platform transfer to the Heartland Flyer to OKC.

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Posted by schlimm on Thursday, June 25, 2015 9:41 AM

CMStPnP

 

 
schlimm
Why a Business Class?   How many business folks are going to ride a train for 12 to 23 to 35 hours?   Seriously?

 

I believe it is targeted more at point to point customers otherwise the seating section dedicated to business class would be a lot larger.

So say for example LA to SFO and quite a few ride that train just for that segment.

 

The times I cited were point to point.  More examples:  LA to San Jose: 10 hours;  LA to Oakland: 11 hr, 14 min. (+ bus or taxi transfer to SF);  SFO to Portland: 18 hr. 22 min.  One should also add in tranfer time to starting point train station.

How many businessmen would spend 12 hours of a working day riding a train(LA to SF) when they could drive it in 5:46 to 6:00 hrs. or fly in 1 hr. 10 min. (add in transfer/security time to/from airports)?

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Posted by CMStPnP on Wednesday, June 24, 2015 2:42 PM

schlimm
Why a Business Class?   How many business folks are going to ride a train for 12 to 23 to 35 hours?   Seriously?

I believe it is targeted more at point to point customers otherwise the seating section dedicated to business class would be a lot larger.

So say for example LA to SFO and quite a few ride that train just for that segment.

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Posted by schlimm on Tuesday, June 23, 2015 10:08 PM

Why a Business Class?   How many business folks are going to ride a train for 12 to 23 to 35 hours?   Seriously?

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Posted by CMStPnP on Tuesday, June 23, 2015 5:33 PM

I don't see that the perks are entirely that great but just my point of view.    They should do what Grand Canyon Railway does and forbid kids in this section, then maybe add a baggage handling service using the red caps to get your luggage from the baggage claim and deliver it via cab or to your car.    Those two items would be nice additions to the amenities.

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Posted by Deggesty on Tuesday, June 23, 2015 5:14 PM

I just looked at the Newswire--and found an item about the Business Class service--seats are reserved in what has been the video games section of the Parlour. This is an experiment that will run through September.

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Posted by Deggesty on Tuesday, June 23, 2015 5:05 PM

Maybe there are some coach seats set aside for this--unless there are some unsold roomettes. The "small fee" for the wine tasting was $7.00 when I traveled from Seattle to Sacramento a little over a week ago. When I looked for acommodations from Seattle 12 June (the day before I left), all I saw were roomette, family room, and bedroom. I was able to get the last bedroom--A in the penultimate car (the first A I had ridden in since the spring of 1989; it is smaller than the other bedrooms--but it is a bedroom. I also had A at the rear of the last car from Sacramento to here; I did not notice any more movement that I had noticed in a bedroom closer to the center of the car). Perhaps the "business class" is available for day travel only?

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Posted by MikeF90 on Tuesday, June 23, 2015 3:28 PM

blue streak 1
With no publicity and the location of the service being buried how can BC be properly sold ?

Amen to that. I had to mouse around repeatedly, dodging the annoying pricing 'trip wire' to discover that the small orange arrows were clickable. Effing web designers. Angry

I'm not sure how 'business class' fits into a slow, tourist oriented route. Can't remember many positive reports of Internet and cell-phone availability once you get north of Santa Barbara away from Hwy 101. At any rate here are some of the BC details:

"On the Coast Starlight, you'll also get two bottles of water and a $6.00 food and beverage coupon you can use to enjoy a meal or snack in the Diner, Lounge or Parlour Car. You'll have access to the Parlour Car to enjoy the popular wine tastings, for a small fee. When it's time to get back to business, stay connected with free Amtrak Connect Wi-Fi access." 

All this for a ~46% fare premium over 'value' but less than 'flexible', at least for the days I checked. Hmmm.

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Posted by Deggesty on Tuesday, June 23, 2015 2:08 PM

Streak, I seen the sequence as Roomette, Family Room, and Bedroom. I haven't looked at the Coast Starlight recently, so I was unaware of the offering of the Business class on this train--perhaps it gives one a seat in the Pacific Parlour Car? If so, that would make it unpopular with sleeper passengers who enjoy sitting in the overstuffed chairs in that car--I have seen those empty early in the morning and then full through most of the rest of the day.

Incidentally, if you need accomodations in an Acessible room, you have to ask for such since the site does not show that (though I once was given that room from New Orleans to Chicago without my asking for it since it was the only space left in the car the day I traveled).

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Amtrak marketing error ?
Posted by blue streak 1 on Tuesday, June 23, 2015 1:15 PM

Amtrak is now offering business class seats on the Coast Starlight.  For those who book on line trying to find the offer will only find it after going thru 3 levels of preminum service. That is roomette, bedroom, delux bedroom then business class is then listed.  Note BC cost only a few dollars more than the flexible coach price.

With no publicity and the location of the service being burried how can BC be properly sold ?

Note:  If all rooms are sold then the business class shows up on preminum first.

 

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