News Wire: CP begins painting 'Beaver' logo on locomotives

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Posted by Brian Schmidt on Thursday, July 20, 2017 1:14 PM

ALBIA, Iowa — Canadian Pacific has reintroduced its heritage logo to the side of its locomotives. Earlier this month, AC400CWs Nos. 9835 and 8639 were released from the paint booth at Relco in Albia with the logo on the long hood. The logo, fir...

http://trn.trains.com/news/news-wire/2017/07/20-beaver-return

Brian Schmidt, Associate Editor Trains Magazine

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Posted by daveklepper on Thursday, July 20, 2017 1:16 PM

Good news.

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Posted by SD70M-2Dude on Thursday, July 20, 2017 5:27 PM

Cool!  A very fitting thing to do.  For the sake of CP's employees I hope this is more than just perfuming the pig, and that some real change is afoot in upper management (not holding my breath though).

Greetings from Alberta

-an Articulate Malcontent

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Posted by Miningman on Thursday, July 20, 2017 5:54 PM

Well they did this before and it really didn't hold up very well.

It is very nice don't get me wrong. I just think it needs better definition and perhaps some multi colour as in the original. Probably too costly ..hope it stands up well and has an impact. 

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Posted by Lyon_Wonder on Thursday, July 20, 2017 8:07 PM

IIRC, CP stopped using the Beaver becasue it wouldn't properly fit on the ES44AC's long hood.

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Posted by LensCapOn on Friday, July 21, 2017 10:36 AM

Four posts and no bad puns yet!Smile

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Posted by RME on Friday, July 21, 2017 10:53 AM

LensCapOn
Four posts and no bad puns yet? Smile

Waiting with some dread for the inevitable online Photoshop inclusion of Jerry Mathers.  And, for the CSX-with-Hunter and CP merger, the use of a beaver instead of Chessie in the broken dish as the CSX-side 'restomod' logo...

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Posted by Miningman on Friday, July 21, 2017 11:43 AM

OK

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Posted by RME on Friday, July 21, 2017 1:45 PM

Out of left field, then over the left-field fence for the grand slam.

"It's not just for meat!

Seems to me this would be the perfect graphic element for locomotive noses, and isn't there a special maple leaf for the 150 celebration?

Pity there aren't any of those Alcos and such with the rotary pilothouse windows for eyes running... this would complete the 'look'!

 

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Posted by Miningman on Friday, July 21, 2017 5:06 PM

RME- Thanks for the compliment.

Yeah it's not a bad graphic...kind of reminiscent of several roads, so sure insert updated 150 year stylized maple leaf. 

CP 136th year...as the radio ad says for Beaver Rub...you don't look a day over 135! ..and yes of course, those Alco's. 

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Posted by Firelock76 on Friday, July 21, 2017 7:44 PM

I'm glad to see the beaver back, in whatever form.  It's tradition.

Remember what Tevye says in "Fiddler On The Roof?"

"Tradition tells you who you are, and what God expects you to do!"

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Posted by CMStPnP on Friday, July 21, 2017 9:45 PM

I don't know why but the CP Beaver reminds me of the Gopher from the move "Caddyshack".

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Posted by RME on Friday, July 21, 2017 10:14 PM

And I've seen that Beaver Rub graphic somewhere ... let me think ... AHHH!

 

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Posted by RME on Friday, July 21, 2017 10:18 PM

CMStPnP
I don't know why but the CP Beaver reminds me of the Gopher from the movie "Caddyshack".

It reminds me more of Hunter Harrison after the CSX stockholder's meeting.

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Posted by Miningman on Saturday, July 22, 2017 12:04 AM

Sponge Bob Square Pants, the alleged device to manifest widespread ADD ( attention deficient disorder) to a generation of children through constant fast dialogue and clips. By the time your brain understood what you saw 3 more clips had passed...and on and on it went. 

Urban legend perhaps. However those fast clips continue on today by marketing and media folks..guess they think they are being "cool" or "awesome". I look away as they invoke an anger response with me which is very uncomfortable. Don't want to turn into the Mighty Hulk!

That little guy is too lovable to be EHH. 

Would be nice if BNSF and CSX actually identified with railroading with and in their names. Suppose BNSF is not too far gone, but does the public know really?  CSX however is a hopeless corporate nothing. I think enough time has passed that the merged identities would no longer feel slighted, but I could be wrong. Not that I'm advocating for a return to "the broken plate"...UP has it right all along. 

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Posted by SD70M-2Dude on Saturday, July 22, 2017 1:35 AM

Miningman

constant fast dialogue and clips. By the time your brain understood what you saw 3 more clips had passed...and on and on it went.

Way different show, but there was an episode of the original Pokemon TV series that gave people seizures.

Greetings from Alberta

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Posted by Miningman on Saturday, July 22, 2017 9:10 PM

https://youtu.be/iUXAHc-ABoY

Don't peeve off CP!

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Posted by Firelock76 on Sunday, July 23, 2017 9:32 AM

Miningman

https://youtu.be/iUXAHc-ABoY

Don't peeve off CP!

 

That's a marmot, a very common animal in the Colorado Rockies.  You can see quite a few of them if you ride the Pikes Peak cog railway.  The poor little guy's probably fed up with all the cult activity and general crazyness in the Colorado Springs area.

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Posted by Miningman on Sunday, July 23, 2017 1:43 PM

Yeah I know its a marmot. The heading/caption states Beaver/Marmot so I'm going with that. Plus the setting the fella is in looks 100% CPR and the incisors are right, so a little artisitc license and leeway ...work with me here ok? 

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Posted by Firelock76 on Sunday, July 23, 2017 4:27 PM

Sure, I'll work with you!  That clip had me on the floor!

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Posted by Saturnalia on Monday, July 24, 2017 11:13 PM

Miningman

Would be nice if BNSF and CSX actually identified with railroading with and in their names. Suppose BNSF is not too far gone, but does the public know really?  CSX however is a hopeless corporate nothing. I think enough time has passed that the merged identities would no longer feel slighted, but I could be wrong. Not that I'm advocating for a return to "the broken plate"...UP has it right all along. 

Apologies for going off on this tangent...

My take on the whole abbreviation thing is that most people don't care all that much. We're in an age ruled by the emoji and texting abbreviations - LOL, IIRC, AFIAK, SMH, it goes on of course. 

While it is nice to have a full name, consider that "Burlington Northern Santa Fe" is 28 characters...before you even add "Railroad" or "Corporation". That is a LOT of letters which don't do a whole lot of good when all of the official railroad documentation requires a full spell-out. Therefore the much simpler "BNSF Railway" cuts it down to 12 characters, and anybody who cares knows what it stands for. In reality, most people are going to call it by the abbreviation the majority of the time anyways. 

CSX is nameless, they're the ones who can't really excape that. My "magic wand" solution would take us back to "Chessie & Seaboard" or just "Chessie", but honestly, what difference would it make? If you really do not like CSX, the railfan can say "the Chessie" and everybody will still know what you mean. Many railroaders still haven't caught onto BNSF...many still call it all the BN! I also know at least one person who calls NS "the Southern". 

Then there's where it comes down to Logos, which is how most people actually identify a company. Only Union Pacific full spells their name out on theirs...the rest use the abbreviation. 

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Posted by kgbw49 on Tuesday, July 25, 2017 12:02 AM

It seems in US railroad history, two terms seemed to pop up in names more than others - "Pacific" and "Central".

When the two coast-to-coast duopolies are formed some time in the not-too-distant future, the Union Pacific name will likely continue on - in a bad pun, it is almost manifest destiny that it will be so. And the Union Pacific moniker will still be appropriate - the railroad will stretch from the original 13 states to the Pacific.

So the question is: What will the name of the BNSF coast-to-coast successor be?

I would vote for the Great Central Railway. It pulls a little bit from history, invoking the spirits of the Empire Builder - James J. Hill - and the Commodore - Cornelius Vanderbilt - while also pulling in the history of every railroad that had "Central" as part of their name.

But it also gives a nod to the fact that railroads are still a central component of the US economy. And railroaders will be able to talk about when they hired out on "The Central".

So there you have it - with tongues planted firmly in cheek, we may have solved the absolutely most important question of the railroad merger end game in the US!

 

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Posted by Miningman on Tuesday, July 25, 2017 12:47 AM

kgbw49- I like it...like it a lot! Well put, well thought out. You are bound to be at least 50% correct ( Union Pacific). Armour yellow, the Shield, the Flag, the name written in full coast to coast. 

Now all we need is an identity, logo, font, colour scheme and so forth for the other one. 

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Posted by daveklepper on Tuesday, July 25, 2017 6:56 AM

Obviously, two-tone grey, oval, blue letttering and white striping!

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Posted by RME on Tuesday, July 25, 2017 9:47 AM

Why you would have 'Great Central' instead of 'Grand Central' I do not know, unless you get investment capital from Battle Creek and adopt a slogan of a stylized tiger saying 'It's g-r-r-R-R-EAT!'

I also wonder at the power of 'central' in a name when most modern traffic involves coasts or some form of long-distance intermodal spine service.  "Pacific" was a term of magic, reminiscent of peaks in Darien and so forth, but I don't think anyone still looks at it with that old sense, the same kind of sense that applies to 'nationwide' chain business cachet.  Modern language tends far more to jargon and buzzwords than evocative phrases or concepts...

Pity one of the better contenders, "Pan-American" is already in use ... for a decidedly regional carrier.  "Transamerica" is taken, too, and by an insurance company with a San Fran landmark building to detract from brand recognition. 

I am beginning to wonder if a modern version of the old fast-freight line might be better than trying to silk-purse some combination of physical trackage with a name evocative of service over the tracks, a very different thing.  Put the name on the service, rather than the route.

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Posted by RME on Tuesday, July 25, 2017 9:58 AM

daveklepper
Obviously, two-tone grey, oval, blue lettering and white striping!

I am personally biased, just as I was in the mid-Seventies, toward the use of 'mixes' of black and white stock paint to produce grey colors for a 'lightning stripe' scheme, with some combination of white and Scotchlite in the 'lining-out'.  Reflective logos in some bright color, also reflectorized, and treated with anti-UV to keep them that way long-term.  The idea is to use colors that still 'read' as subtle when filthy dirty with road grime.  (And a quick wipedown of relatively small shiny stickered areas makes the overall perception 'pop' even if the rest of the engine has that 'matte finish' of dirt)

Years ago I saw a picture of a shopping center that was intentionally built to look as if it were starting to crumble down.  To augment any 'heritage' program we would have 'artist grants' to do subtle customizations on the standard theme -- and for roads operating GEs, what could be more amusing than a formalized version of turbo-fire paint burnoff on the hood? ... hot-rod ghost flames?

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Posted by Miningman on Tuesday, July 25, 2017 12:41 PM

Well I think Great Central is not too bad. Grand Central has too much association with the station, New York and passenger service. 

Naming after the service is not bad either as in "Pacemaker" or "Blue Streak" ..."Sentinal" is nice but these names are probably protected. 

Daves colour scheme and oval is right on. 

Trans-World? 

Takeover Pan American or buy it outright and there you go. Revive the great old name to something that is more appropriate in size and scope. Use Daves colour scheme and the oval as a projection globe.

Done...we just saved them millions from some marketing outfit and got them a nice little addition in trackage to boot. We all get lifetime cab passes. 

 

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Posted by Sunnyland on Wednesday, August 09, 2017 12:18 PM

nice to see a familiar logo coming back.  I wonder if Hunter would have allowed it when he was there. 

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Posted by K. P. Harrier on Wednesday, August 09, 2017 2:36 PM

I'm sorry, but it looks totally out of balance, with the yellow decal as if it was added as an after thought.  Maybe it would appear more appealing if the CP and decal were more centered on the locomotive.

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Posted by Shadow the Cats owner on Wednesday, August 09, 2017 7:26 PM

If they merge with the NS they can keep the BNSF name just add the Horsehead logo to the paintscheme.  Then make their slogan the BNSF the ultimate throughbred of transportation here in the USA.

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