The familiar EMD two-tone blue logo and name will be retired in favor of a new logo 'Progress Rail-A Caterpillar Company.'
In other words, Progress Rail will build 'EMD' or 'Electro-Motive' brand locos.
The EMD identification will be retained on certain parts and assemblies.
CPM500
Electro-Motive Diesel is a subsidiary of Progress Rail, which is in turn a subsidiary of Caterpillar. At any rate, a review of Progress Rail's website indicates that they are building locomotives under the EMD name.
'New' Coke - Coke Classic - Be careful with your branding.
Never too old to have a happy childhood!
CPM500 The familiar Electro Motive two-tone blue logo and name will be retired in favor of a new logo 'Progress Rail-A Caterpillar Company.' In other words, Progress Rail will build 'EMD' brand locos.
The familiar Electro Motive two-tone blue logo and name will be retired in favor of a new logo 'Progress Rail-A Caterpillar Company.'
In other words, Progress Rail will build 'EMD' brand locos.
I fixed it for you.
Think of it like this,
GM is the parent of the brand Cadillac who makes the CTS
Progress Rail is the parent of brand EMD who makes the SD70ACe-T4
Entropy CPM500 The familiar Electro Motive two-tone blue logo and name will be retired in favor of a new logo 'Progress Rail-A Caterpillar Company.' In other words, Progress Rail will build 'EMD' brand locos. I fixed it for you. Think of it like this, GM is the parent of the brand Cadillac who makes the CTS Progress Rail is the parent of brand EMD who makes the SD70ACe-T4
I believe what the O.P is saying is that Cat/Progress is retiring the EMD brand name in the same way that GM retired the Pontiac name (although that may not be an apt comparison as Progress is still marketing the EMD product line)..
"I Often Dream of Trains"-From the Album of the Same Name by Robyn Hitchcock
News to me that Pontiac is being phased out. Oldsmobile was phased many (how many?) years ago. I felt that was a shame, because that was the brand where new ideas used to show up first. So a GM car buyer will be left with Chevrolet, Buick and Cadillac for choices? Does Ford still market Ford, Meercury, and Lincoln?
Balt,
The Coke blunder is doubtless a case study at any Business School worthy of the name.
I surmise that Coke Corporate discovered that a significant share of cola drinkers prefered Pepsi to Coke. Corporate changed the formula to make its stuff taste like Pepsi and called it New Coke BUT DISCONTINUED REGULAR COKE.
The fact was that those who liked Pepsi already had Pepsi, so they had no strong reason to switch. Those, like me, who preffered or strongly prefered Coke, took one drink of the new stuff, determined that it tasted like Pepsi and bought Root Beer or 7UP the next time and forever after.
Corporate stood fast for a few months after which it brought back Coke as Coke Classic. The mistake was not to go head to head with Pepsi, but they should have called it New Coke and continued to sell original Coke under the original brand name. They lost months of sales to folks like me.
As to the change in loco brands, I would keep the old logo, even if I changed the name. I would probably have done EMD Division of Caterpillar.
I do not think this one makes any difference to anyone in the business. Remember the thread about "What to railroader's call their engines?"
Mac McCulloch
BaltACD 'New' Coke - Coke Classic - Be careful with your branding.
The time to 're-brand' is when the current brand name is associated with a bad product line. Is that the message Progress Rail is trying to send about EMD?
Except EMD isn't going away.
daveklepper News to me that Pontiac is being phased out. Oldsmobile was phased many (how many?) years ago. I felt that was a shame, because that was the brand where new ideas used to show up first. So a GM car buyer will be left with Chevrolet, Buick and Cadillac for choices? Does Ford still market Ford, Meercury, and Lincoln?
Pontiac was phased out several years ago...as was the Mercury brand.
carnej1 Entropy CPM500 The familiar Electro Motive two-tone blue logo and name will be retired in favor of a new logo 'Progress Rail-A Caterpillar Company.' In other words, Progress Rail will build 'EMD' brand locos. I fixed it for you. Think of it like this, GM is the parent of the brand Cadillac who makes the CTS Progress Rail is the parent of brand EMD who makes the SD70ACe-T4 I believe what the O.P is saying is that Cat/Progress is retiring the EMD brand name in the same way that GM retired the Pontiac name (although that may not be an apt comparison as Progress is still marketing the EMD product line)..
The original press release (which I have) is poorly written. I suspect that the EMD name will vanish off the LaGrange location, as well as various marketing communications items such as business cards, letter head...and paychecks.
The entire escapade sounds to me like the retrograde rationale of 'Billy Ray Redneck'-onetime scrap dealer. Hard to imagine that 'Progress Rail' has anywhere the gravitas as the 'EMD' brand. IMHO, it is only a matter of time until the whole shootin' match becomes 'CAT Rail.'
New Coke-Old Coke ?? Aren't we speaking of things like ROI, FLY and lifecycle cost ?
You're incorrect, in your statements and assumptions, I don't speak for any company. Person to person you can either accept you have incorrect information or keep progressing this, and later you will see you foolishly made an incorrect thread title. Choice is yours.
My suggestion is, delete this thread.
Brand changes are coming as per the thread but its not described correctly.
Consumer items from soft drinks to cereals to appliances develop a brand loyalty over the years, and buyers don't know or care much what company produces the product, so it's wise to keep brand names and logos the same or similar enough to be readily recognizable. Locomotives have very few customers, and these customers are very familiar with the backgrounds of the builders. Whatever the name is that replaces EMD, they know that it was designed and built by a combination of ex-EMD and Cat people, so the name won't matter that much. (Within reason, of course.)
_____________
"A stranger's just a friend you ain't met yet." --- Dave Gardner
Oldsmobile 1897-2004, Pontiac 1926-2009; Saturn 1985-2009; Lincoln Mercury 1938-2012 (Lincoln will go too unless the design by ugly-stick stops); Plymouth 1928-2001 (Ditch the Fiats! Quality in Italy does not exist?)
YoHo1975Quality in Chrysler didn't exist either.
chevrolet and Ford have made inroads into the Isralei market. Used to see only Japanese and European brands. Of course, the Fords and Chevvies are probabloy made in Europe anyway. Occasional CAddilac, obviously from USA, possibly came over as personal property from someone moving from the USA or Canada.Have not seen any Buiks. One preserved old Lincoln Continetnal.
OFF TOPIC ALERT!!!!
As it turns out, In a way Pontiac is not completely gone though the average Driver will not easily (or cheaply!)get his hands on one of these:
http://www.foxsports.com/motor/story/trans-am-bandit-is-back-chevy-camaro-each-signed-by-burt-reynolds-032616
carnej1 As it turns out, In a way Pontiac is not completely gone though the average Driver will not easily (or cheaply!)get his hands on one of these:
Looks like a Camaro that a Pep Boys threw up all over.
It's been fun. But it isn't much fun anymore. Signing off for now.
The opinions expressed here represent my own and not those of my employer, any other railroad, company, or person.t fun any
zugmann carnej1 As it turns out, In a way Pontiac is not completely gone though the average Driver will not easily (or cheaply!)get his hands on one of these: Looks like a Camaro that a Pep Boys threw up all over.
zugmann carnej1 As it turns out, In a way Pontiac is not completely gone though the average Driver will not easily (or cheaply!) get his hands on one of these:
carnej1 As it turns out, In a way Pontiac is not completely gone though the average Driver will not easily (or cheaply!) get his hands on one of these:
RME zugmann carnej1 As it turns out, In a way Pontiac is not completely gone though the average Driver will not easily (or cheaply!) get his hands on one of these:
I've always thought that Chevy should offer a deluxe model Camaro named after that song...
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