GE Locomotive ad in National Geographic

[dwil89]

I was eating lunch in the breakroom at work yesterday. Sometimes other employees bring in magazines and leave them there for others.This one was a National Geographic. .As I was leafing through it, I came across a full page ad for GE Locomotives with a picture of a new Evolution Series ES40AC loco.....Seems a different sort of forum to be advertising locomotives..I don't remember the date of the issue but it was one dealing with global warming. Dave Williams http://groups.yahoo.com/group/nsaltoonajohnstown

[corwinda]

I think that ad has been in the last two issues.

Interesting note: the ad layout people didn't clip all of a flatcar behind the tank car - part of it can still be seen under the tank ...

[trainfan1221]

Yeah, there are always ads for the newest locos, specifically the new emissions friendly models. I've seen them too.

[Sterling1]

Yeah I've seen it too, looks like a Computer Graphics Image (CGI) piece and I know I have seen it but I can't remember from what 2004 issues the CGI is from.

[Anonymous]

Which issue/issues is the add in? I have flipped through most of the recent ones, and must have missed it.

[edblysard]

I think it was in the last issue, november....and I too noticed they forgot the crop out the flast car behind the tank...youd think with what a add in that magazine cost....

Ed

[dknelson]

Check that flatcar -- isn't part of it ahead of the rear wheel of the tank car?! Which makes me wonder if someone at an ad agency must have thought something was "missing" from the frameless tank car photo and imported a piece of a flat car photo, stakes and all.
Dave Nelson

[dwil89]

QUOTE: Originally posted by corailfan

Which issue/issues is the add in? I have flipped through most of the recent ones, and must have missed it.

I went back in at Lunchtime today and checked the date I saw it in...September 2004,,,,in issue dealing with Global Warming...Glacier and Icepack shrinkage..etc.... Dave Williams http://groups.yahoo.com/group/nsaltoonajohnstown

[trainfan1221]

For anyone interested, the latest issue of Esquire, I believe, has a two page ad for the GEVO. It is pulling a tank car which is supposedly the amount of fuel it saves yearly.

[dwil89]

QUOTE: Originally posted by trainfan1221

For anyone interested, the latest issue of Esquire, I believe, has a two page ad for the GEVO. It is pulling a tank car which is supposedly the amount of fuel it saves yearly.

That sounds like the same ad as was in the National Geographic discussed above...except it was a one page ad in the National Geographic....Does the Esquire ad have the flatcar showing on the bottom of the tankcar? Poor cropping...Dave Williams http://groups.yahoo.com/group/nsaltoonajohnstown

[eolafan]

It is not unusual for a company like GE to advertise their various divisions in publications that have no direct link to the industry the division serves, such as their Transportation Systems division (locomotives) advertising in National Geographic. I would bet you that the fact the ad for their new low emissions units appearing in the same Naitonal Geographic edition as the story on global warming was to impress potential investors (il.e. stock purchasers and investment houses) with the fact they are good stewards and protectors of our environment, thus further enticing the investors to part with their money to buy GE stock. To be sure, there was a method to their madness.

[dwil89]

QUOTE: Originally posted by eolafan

It is not unusual for a company like GE to advertise their various divisions in publications that have no direct link to the industry the division serves, such as their Transportation Systems division (locomotives) advertising in National Geographic. I would bet you that the fact the ad for their new low emissions units appearing in the same Naitonal Geographic edition as the story on global warming was to impress potential investors (il.e. stock purchasers and investment houses) with the fact they are good stewards and protectors of our environment, thus further enticing the investors to part with their money to buy GE stock. To be sure, there was a method to their madness.

That is an interesting point...However, it begs the question, when these ads are placed, usually ahead of time, do the corporations advertising know what will be in the issue their ad will be in...If GE decided to insert an ad, and they requested it a few months before the issue goes to press, how will they know what will be in that issue....Someone in an earlier reply on this subject said that they saw same ad in a few issues in a row, so sounds like coincidence to me that this ad was in same issue as Global warming. Dave Williams http://groups.yahoo.com/group/nsaltoonajohnstown

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