Revised 2:00 PM EDT 9/15/2015
Major changes to Amtrak Guest Rewards, the railroad’s 15-year-old point-earning loyalty program for frequent travelers, announced last month and set to take effect on Jan. 24, 2016, have been met with nearly universal disappointment and derision from those already most loyal to Amtrak who are devotees of train travel, particularly of the long-distance trains. It is being seen as yet another instance of the national carrier favoring Northeast Corridor passengers over those in the rest of the country.
Other important changes to note:
The benefits of reaching the program’s elite tiers, which require earning a certain number of Tier Qualifying Points (primarily points earned from Amtrak travel), have always been more useful to Northeast riders. Unlimited club or lounge access is hardly useful when there are only a handful of lounges outside the NEC, and since upgrade and free companion coupons cannot be used for sleepers, the greatest savings from the coupons come from upgrading to First Class on the Acela Express.
After Jan. 24, under the “relaunched” Amtrak Guest Rewards, those who upgrade to Business Class or ride Acela (but not sleepers) using cash will receive point bonuses. And redemption will be based on the desired itinerary’s dollar value, rather than the number of zones it traverses. This means that as fares rise closer to the time of departure, the number of points required will also rise -- whereas now, as long as space is available, you can make a last-minute redemption for the same number of points as one made well in advance.
One notable upside is that the program will boast features that its heaviest users have clamored for, such as the ability to combine points with cash for ticket purchases, and the ability to make any kind of redemption reservation online (now, in part due to the intricacies of the zone system, anything but a simple, single-city-pair coach reservation — including all sleeper travel and all coupon redemptions — requires a call to an Amtrak Guest Rewards agent).
An additional disappointment to frequent riders is the elimination of the 100 point minimum earning per paid trip. This allowed program members to amass points very quickly by taking many short, inexpensive trips. Now, all purchased trips will earn two points per dollar, with the exception of bonuses for Business Class and all Acela trips. For example, a $9.00 trip on the Capitol Corridor from Berkeley to Oakland now nets 100, so one could earn 400 Tier Qualifying Points by only spending $36 and taking two Berkeley-Oakland round-trips (the maximum on which points can be earned in a single day).
After Jan. 25, a $9.00 ticket will only earn 18 points, so those four round-trips will only net 72 Tier Qualifying Points. To make up for this, Amtrak promises to introduce more ways to earn Tier Qualifying Points, including special bonuses and through purchases on the new Amtrak Guest Rewards World MasterCard from Bank of America.
The new structure brings Amtrak Guest Rewards in line with the frequent flyer programs of two popular low-cost airlines, Southwest and JetBlue, which base the number of points required for a free trip purely on the ticket price. And like these airlines’ programs, it helps passengers get an inexpensive coach ticket free, but raises the hurdle for earning a free premium class trip compared to legacy airlines’ programs, where earning and redemption is based on the miles traveled rather than the price (though higher-priced tickets, particularly for First and Business Classes, generally earn more miles).
To illustrate how the value of redeemed points will change, I have put together this chart, based on the earning and redemption calculator for the new program current fares for a single adult traveling in mid-November (two months from now) between a geographically diverse range of city pairs:
In summary, it seems like the vast majority of frequent Amtrak travelers will be better off under the redesigned Amtrak Guest Rewards system, especially those who book well in advance of travel. Those who will lose out, however, are those who wait until the last minute to book (when fares, and thus the number or points required, will be higher), prefer to earn a lot of points quickly through many inexpensive trips, those who can maximize the value of their points under the current zone system (see my El Paso to Wolf Point example, all within the West Zone), and most who redeem points for Bedrooms and Viewliner Roomettes except at the very lowest fare buckets.
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