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Anyone remember those old Athearn ads?

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  • Member since
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Posted by ATLANTIC CENTRAL on Sunday, February 5, 2017 1:15 PM

BRAKIE

Sheldon,You mean to say none of those 40' boxcars fit your early 50 era?  Cars like Monon,Wabash,NKP,Rutland,NY0&W SAL,ACL,Milw,GN,SP&S NP would fit since they all had the 50 era scheme.

As you know those cars made it well into the 60s.. I recall seeing those NC&St.L boxcars and gondolas as late as 1964.

The 80s was exciting times for every modeler regardless of era they modeled.

The fastest selling items in Hobbyland in Huntington, W.Va was the transition era.

 

Well I guess I missunderstood which cars you were refering to that time, yes I have most of those.

Sheldon

    

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Posted by BRAKIE on Sunday, February 5, 2017 1:02 PM

Sheldon,You mean to say none of those 40' boxcars fit your early 50 era?  Cars like Monon,Wabash,NKP,Rutland,NY0&W SAL,ACL,Milw,GN,SP&S NP would fit since they all had the 50 era scheme.

As you know those cars made it well into the 60s.. I recall seeing those NC&St.L boxcars and gondolas as late as 1964.

The 80s was exciting times for every modeler regardless of era they modeled.

The fastest selling items in Hobbyland in Huntington, W.Va was the transition era.

Larry

Conductor.

Summerset Ry.


"Stay Alert, Don't get hurt  Safety First!"

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Posted by ATLANTIC CENTRAL on Sunday, February 5, 2017 9:13 AM

BRAKIE

Sheldon,It was exciting times back then with Athearn,Bev-Bel,C M Shops,Rail Runner cranking out 40' boxcars in road names like EJ&E,IHB(NYC Herald),CSS&SB, Rutland,Wabash,C&IM, Ann Arbor,NC&StL and many more that previously require painting a undec Athearn or Roundhouse car and decaling it.

I was modeling the early 60s until 94 and starting in '96 I started collecting IPD boxcars and stopped after returning to  N Scale in 2008 and resume after returning to HO in 2012.

I still have 5 of my favorite 40' boxcars including my West India Fruit & Navigation boxcar with the car ferry logo.

 

That's my point Larry, exciting for you. I was not modeling that era then or now.

My customer base covered all eras, so yes we had people excited about that stuff, and people excited about the latest MDC open platform passenger cars or 3 in 1 kits.

One of the hottest things in our store were all the new roadnames and products from TrainMinature.....firmly in the earliest part of the transistion era or before. Those TM displays sold out quick.......

Model Die Casting "old timer" steam loco kits were also very hot sellers for us.......

Sheldon

    

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Posted by BRAKIE on Sunday, February 5, 2017 8:56 AM

Sheldon,It was exciting times back then with Athearn,Bev-Bel,C M Shops,Rail Runner cranking out 40' boxcars in road names like EJ&E,IHB(NYC Herald),CSS&SB, Rutland,Wabash,C&IM, Ann Arbor,NC&StL and many more that previously require painting a undec Athearn or Roundhouse car and decaling it.

I was modeling the early 60s until 94 and starting in '96 I started collecting IPD boxcars and stopped after returning to  N Scale in 2008 and resume after returning to HO in 2012.

I still have 5 of my favorite 40' boxcars including my West India Fruit & Navigation boxcar with the car ferry logo.

Larry

Conductor.

Summerset Ry.


"Stay Alert, Don't get hurt  Safety First!"

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Posted by Soo Line fan on Sunday, February 5, 2017 8:49 AM

A short history from the current website:

History of Athearn

1938

Musicians Jerry Joice and Perry Bodkin establish a hobby store called Roundhouse at 1301 North Catalina Street in Hollywood, California. The business is soon taken over by part-time employees C.H. Menteer and C.A. Voelckel. Shortly after assuming leadership, they are hired to build models for Cecil B. DeMille's film Union Pacific.

Irv Athearn begins building an O-scale model railroad at his mother's home.

1939

Roundhouse Products introduces its HO-scale 0-6-0 steam locomotive as a brass and lead alloy kit.

1942

World War II forces Roundhouse Products to suspend operation in February.

1943

After receiving a large response to an ad about his O-scale model railroad, Irv Athearn establishes Athearn Trains in Miniature and sells model railroad supplies.

1946

Menteer & Voelckel's company is now called Model Die Casting, Inc. and resumes production of the Roundhouse Products line by summer.Irv Athearn becomes a full-time retailer of model railroading supplies.

1948

Model Die Casting relocates to Los Angeles, California. Irv Athearn moves his business from his mother's home to a separate location in Hawthorne, California.

1951

Athearn purchases Globe Models on July 2. The Globe Models name is retained until 1956.

1952

Athearn introduces the 200-Ton Crane in die-cast metal.

1953

Athearn introduces the all-metal RDC-1, RDC-2, RDC-3 and RDC-4.

1954

The Globe Models F7 is introduced as an unpowered kit. A gear drive is added later.

1955

Model Die Casting relocates to Hawthorne, California.

1956

C.H. Menteer becomes sole owner of Model Die Casting.

1957

Athearn introduces the Hi-F Belt Drive for the F7, and the GP9 and Hustler locomotives. A number of plastic car kits are released, including the Cupola Caboose, 40' Box Car, 3-Dome Tank Car, Heavy-Duty Flat Car, 40' Steel Refrigerator Car, and the Streamlined RPO, Coach, Vista Dome and Observation.

1958

Athearn introduces the plastic-bodied RDC-1 and RDC-3, powered by the Hi-F Drive, and a plastic version of the 200-Ton Crane.

1959

Athearn introduces the 4-6-2 steam locomotive with the Hi-F Drive, as well as the 50' Double Door Box Car, Quad Hopper and Pickle Cars.

1961

Athearn introduces a gear-drive version of the 4-6-2 and a gear-driven 0-4-2T and 0-6-0.

1962

Athearn introduces the GP30.

1963

Athearn introduces freight cars with RP-25 wheels.

1964

Athearn introduces the "ring-magnet" motor for diesel locomotives.

1966

Athearn introduces the GP35, SD45, SDP40, DD40 and SW1500 Cow & Calf.

1970

Athearn introduces the Alco PA1/PB1.

1971

Athearn introduces the U28B, U28C, U30B, U30C, U33B and U33C.

1973

Athearn introduces the F45 and FP45 with Athearn's first flywheel drive. The flywheel drive is also added to most of the other Athearn locomotives. Notable exceptions include the RDCs and Hustler, which still use the Hi-F drive, and the DD40. The F7s are available with or without flywheels. The S12 and SD9 are also introduced with the flywheel drive.

1979

Athearn introduces the H24-66 Trainmaster. Model Die Casting introduces an N Scale product line.

1984

Athearn improves the locomotive line with a new drive that has new narrower motors and new handrail stantions. New plastic EMD Blomberg Truck Sideframes are applied to the F7, GP9 and GP35. Athearn introduces the SD40-2 and SD40T-2 Tunnel Motor. With the new narrow motors, they are Athearn's first hood units to feature scale-width hoods. Model Die Casting introduces the Shay steam locomotive kit.

1985

Model Die Casting introduces the Alco RS3 diesel locomotive kit.

1986

Athearn introduces the GP38-2.

1987

Athearn introduces the GP50.

1990

Athearn introduces the GP40-2, SW1000 & SW1500. The old SW1500 Cow & Calf is now correctly called an SW7.

1991

Irv Athearn passes away. Athearn introduces the Impack Articulated TOFC Spine Car.

1992

Athearn introduces the 50' Modern Double-Door Box Car.

1993

Model Die Casting relocates to Carson City, Nevada.

1994

Athearn is sold to new owners. Athearn introduces the MAXI-III and Husky-Stack Well Cars.

1995

Athearn introduces the GP60, GP50 Phase II and C44-9W. The DD40 is released with flywheels. In September, the non-flywheel version of the F7 is discontinued. From this point on, the only difference between the Standard and Super-Powered F7s is the large weight.

1996

Athearn introduces the AC4400CW. Model Die Casting introduces new can motors.

1997

Athearn introduces the AMD-103. In June, Athearn announces the development of the SD70-series for the Genesis line. In October, Athearn announces the development of the Bombardier Bi-Level Commuter Cars.

1998

On July 2, Athearn purchases the F-Unit tooling by Paul Lubliner from Highliners to be used in the Genesis line. Highliners retains the rights to sell the F-Units in undecorated kit form.

1999

Athearn releases the Genesis SD70-series and announces the Genesis 2-8-2 steam locomotive. In October, Athearn announces an improved version of the SD40-2 that will replace the existing models.

2000

The Athearn RDC-1 and RDC-3 are officially discontinued due to a damaged frame mold.

2001

Athearn introduces the Ready To Roll Line. Model Die Casting introduces Ready To Run versions of some locomotives and cars rolling stock.

Athearn secures Ford licensing

New tooling announcements

Ready To Roll F59PHi; Ford C series begins

2002

Athearn acquires Rail Power Products. Athearn acquires the tooling for four 50' Box Cars from Details West. They are later released in the Ready To Roll line. Athearn introduces the N Scale product line.

Athearn secures John Deere licensing

New tooling announcements

Genesis Auto-Max; Trinity 10-Panel Covered Hopper

Ready To Roll Ford C series begins

N F59PHi; Ford C series begins Tractor, Box Truck, Stakebed, Fire Trucks

2003

Athearn announces their first locomotive equipped with sound

Athearn secures USPS licensing

New tooling announcements

Genesis 4-6-6-4 Challenger; TBOX

Ready To Roll SD50, CF7; GP60M/GP60B; Coalporter; Ford C Fire Truck program begins including pumper, rescue, and Telesqurt

N Auto-Max; Bethgon Coalporter

2004

Athearn is puchased by Horizon Hobby. On June 14, Model Die Casting is purchased by Horizon Hobby. The Roundhouse name will be used only for HO-scale Pre-WWII products, with the rest of the Roundhouse line under the Athearn name.

Athearn secures Mack licensing

Athearn begins offering 1/50-scale die cast

New tooling announcements

Genesis SD45T-2

Ready To Roll GP35 reintroduced with ex-Rail Power Products shell, SD60; FMC 4700 Covered Hopper; Mack B & R series begin Tow Truck, Dump Truck, Cement Mixer, Tractor

N SD70 series; SD75 series

2005

New tooling announcements

Genesis MP15AC Switcher; SD45-2

Ready To Roll SD35; SD40 RS-3; HO PS-2 2893 Covered Hopper; 65' 6 Mill Gondola

Roundhouse 40' Pfaudler Milk Car

N 40' Pfaudler Milk Car; PS-2 2893 Covered Hopper; 65' 6 Mill Gondola

2006

On May 31, McHenry Couplers is purchased by Horizon Hobby.

New tooling announcements

Genesis Union Pacific 4-8-8-4 Big Boy

Ready To Roll GP40X; 50' Santa Fe Ice Reefer; ACF 2970 Covered Hopper; HO PS2 2003 2-Bay Covered Hopper; 30,000 Gallon Ethanol Tank Car; 16,000 Gallon Clay Slurry Tank Car; Ford F-100 series begins Pickup and Panel Truck

N 4-6-6-4 Challenger; 50' Santa Fe Ice Reefer; N 30,000 Gallon Ethanol Tank Car; Mack B & R series begin Tow Truck, Dump Truck, Cement Mixer, Tractor

2007

In July, Athearn acquires the tooling for several trailers from A-Line. They are later released in the Ready To Roll line.

New Tooling

Genesis F45/FP45; Union Pacific FEF 4-8-4 Northern

Ready To Roll SD40T-2 tooling upgrade; SD45; PS-2 2600 Covered Hopper; Ford Model A series begins Coupe, Sedan, Pickup, Woody, Delivery, Huckster, Telephone Truck, Tow Truck; Ford F-850 series begins Fire Trucks, Stakebed, Box Vans, Tow Truck, Cement Mixer, Grain Truck, Boom Truck

N Union Pacific 4-8-8-4 Big Boy

2008

In September, Athearn acquires the Tower 55 line tooling from Overland Models to be used in the Genesis line.

New Tooling

Genesis Southern Pacific Mt-4 4-8-2 Mountain; Southern Pacific Chair Car

Ready To Roll Slab Side Turbine, SW1000 and SW1500 tooling upgrade; Trinity 57' All Purpose Spine Car; RTC 20,900 Gallon General Service Tank Car; 30' NACC 8,000 Gallon Tank Car; 13,600 Gallon Acid Tank Car; Checker A8 Taxi; Flxible Bus

Roundhouse 85' Pullman Palace Passenger Car

N F45/FP45; PS-2 2600 Covered Hopper; Flxible Bus

2009

Athearn establishes a relationship with SoundTraxx to begin offering locomotives with Tsunami sound

McHenry begins offering N scale couplers. New tooling announcementsGenesis FP7; GP15-1; Ready To Roll Veranda Turbine; GATC 2600 Airslide Covered Hopper; RTC 20,900 Gallon Acid Tank Car; 33,900 Gallon LPG Tank Car Early & Late Versions; 40' Wood Chip Hopper; HO Yard Tractor; Grain Truck N GATC 2600 Airslide Covered Hopper; ACF 2970 Covered Hopper; 40' Wood Chip Hopper; 33,900 Gallon LPG Tank Car Early & Late Versions; Bay Window Caboose

2010

Athearn releases the Genesis SD70ACe based on former Tower 55 tooling.

Athearn secures UPS Licensing

New tooling announcements

Genesis SD70M-2; 50' GATC 20,000 Gallon SHN Type 40 General Service Tank Car; 50' GATC 20,000 Gallon SHN Type 30 Acid Tank Car; F89F 89' Flat Car; 50' PC&F Boxcar with 8'+6' Landis Doors

Ready To Roll U50

N F59PHi available with Tsunami Sound for the first time

2011

New tooling announcements

Genesis GP7 & GP9; DDA40X "Centennial"; GP15T; Southern Pacific Bay Window Caboose; 50' GATC 20,000 Gallon SHN Type 40 Acid Tank Car; 50' PC&F Box Car with 8'+8' Landis Doors

Ready To Roll 24' Ore HopperRoundhouse ex-MDC Arch Roof Passenger Car upgrade

 

 

Jim

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Posted by ATLANTIC CENTRAL on Sunday, February 5, 2017 8:16 AM

BRAKIE

 

 
ATLANTIC CENTRAL
Respectfully Larry, the model train industry does not revolve around the era you model.......or the one I model. I have very little MDC stuff, and lots of Athearn stuff, because of my choice of era. I don't have not one IPD box car, because I don't buy anything past my 1954 cut off..... Sheldon

 

True enough but,it doesn't change the facts of the IPD boxcar war between Athearn and Roundhouse and Roundhouse was a competitor with the same road names it was basically a FMC car versus a ACF car and Roundhouse had the better car as far as paint and crisp lettering and the lack of the claws on the door..Working in a hobby shop you should have seen that in your stock.

Clarence and Irv may have been close friends and help each other but,down deep both was business men trying to make a living and therefore competitors or as Scrooge would say "Business is business."

 

 

Again, that is just one narrow product area, in one short period in time, with two companies with broad product lines a 40 year history.

Agreed, all the MDC releases in the early 80's were a step up. I don't think Athearn was anywhere near as concerned with that market and easily conceeded that to MDC and others while maintaining their otherwise large hold on the rest of the market.

The transistion era was then, and remains now the largest part of the market, and Athearn had then, and still has, a solid product line for that group.

I would say that "current" or modern modeling is easily second, and having both lines keeps Athearn/Roundhouse/Horizon one of the top players still.

Irv and Clarence were smart enough to realize that anything that promoted the hobby was good for them and they happily conceeded one part of the market to have the whole slice of another part. Unlike many of these companies today who all fight over one slice, like BIG BOYS, while other markets go untapped.

I sincerely believe this current behavior is partly responseable for shrinking the market. If people can't get the products they need or want for their "vision" of the hobby, they loose interest.......and spend less or get out all together. Everone fighting over Big Boy sales and/or long gaps of availablity between "preorder" runs is not good for the hobby.

Irv and Clarence worked to widen the selection, not fight over the same customers. Even the IPD box car war was made up mostly of different prototypes from each company. Sure they both targeted the same modeling group, but more with the hope the customers would both, not one or the other.......

Sheldon

    

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Posted by BRAKIE on Sunday, February 5, 2017 7:14 AM

ATLANTIC CENTRAL
Respectfully Larry, the model train industry does not revolve around the era you model.......or the one I model. I have very little MDC stuff, and lots of Athearn stuff, because of my choice of era. I don't have not one IPD box car, because I don't buy anything past my 1954 cut off..... Sheldon

True enough but,it doesn't change the facts of the IPD boxcar war between Athearn and Roundhouse and Roundhouse was a competitor with the same road names it was basically a FMC car versus a ACF car and Roundhouse had the better car as far as paint and crisp lettering and the lack of the claws on the door..Working in a hobby shop you should have seen that in your stock.

Clarence and Irv may have been close friends and help each other but,down deep both was business men trying to make a living and therefore competitors or as Scrooge would say "Business is business."

 

Larry

Conductor.

Summerset Ry.


"Stay Alert, Don't get hurt  Safety First!"

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Posted by 3rd rail on Sunday, February 5, 2017 1:41 AM

As long as we are on the nostalgia express, how about all those "Bi-Centennial" trains from the mid-1970's?  I had a few.. I recall a TYCO 4-6-0 "1776" steamer.. I don't know what ever happened to it, but I wish I still had it. I do still have my first trainset though.. A TYCO Amtrak "Intercity Express" Every once in a while I get it out and run it around the layout at about 300 scale MPH !!!!  

You can check this out on youtube. Go to the "bobozo389" channel and search Todds layout. It's good for a few laughs! 

 

Todd 

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Posted by 3rd rail on Sunday, February 5, 2017 1:32 AM

Well, I don't remember the Athearn steam engines, but as a kid in the 1970's I mowed a lot of lawns to buy Athearn diesels from the old "Hobbies for Men" mail order store that had 4-page ads in Model Railroader.  I still have some of those units on my current layout! 

Todd 

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Posted by trainnut1250 on Sunday, February 5, 2017 12:48 AM

DavidH66

Remember those ld Athearn ads from the...

 

Anyone else remember these?

 

 

Yes I remember...Cool        My favorite,

 

 

 

 Somehow I missed getting one of these...

Guy

see stuff at: the Willoughby Line Site

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Posted by ATLANTIC CENTRAL on Saturday, February 4, 2017 11:11 PM

BRAKIE

Irv Athearn would go on and make cars and locomotives for Cox Models then later he supplied cars for Atlas. Then there was the Bev-Bel deal and other custom road name cars..It turn out Uncle Irv's biggest competitor would be Roundhouse.

The fun part was the three way IPD boxcar war.Roundhouse was duplicating several road names on their FMC 50' boxcar that Athearn and Bev-Bel was using on Athearn's ACF(called Railbox boxcars for some reason) 50'  boxcars. Then enter C M Shops and Rail Runner using Athearn cars with the same road names.

Fast forward to today and Athearn is using the same road names they used 30 years ago on their RTR ACF and former Roundhouse FMC boxcars..

 

Model die Casting and Athearn were never really in competition with each other. In fact, Clarence and Irv worked to help each other.

Sure, there were a few overlaps in the two product lines, but seriously, look at any old Walthers catalog and compare the two product lines.

MDC concentrated on older, 19th and very early 20th century stuff, Athearn never went near that market. 

Athearn hardly ever did any steam, MDC only did a few diesels.

MDC did stuff like the Milwaulkee horizontial rib box cars - Athearn never touched it.

Sure, basic 40' and 50' box cars, yes they both did them.

Yes, in later years, a few other direct competing items, but not many. Yes in the late 70's and early 80's they both added some similar "modern" equipment.

Athearn had heavy weight and fluted streamlined passenger cars, MDC had the full range of open platform wood cars, the palace cars and the Harriman cars - where is the competition?

When I worked in this business, in the 70's and 80's, it was commonly known that they worked together and helped each other.

A quick scan of the 1983 Walthers catalog show only about 8 items that could be considered in direct competition with each other.

Only after Clarence and Irv were older, and/or gone, did the "competition" increase, and even then just a little.

This is why it was such a perfect match for Horizon to buy both companies....... 

But what do I know, I was just selling this stuff at age 14 and managing a train department at age 20......I'm 60 this year......

Respectfully Larry, the model train industry does not revolve around the era you model.......or the one I model. I have very little MDC stuff, and lots of Athearn stuff, because of my choice of era. I don't have not one IPD box car, because I don't buy anything past my 1954 cut off.....

Sheldon 

    

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Posted by The Ferro Kid on Saturday, February 4, 2017 11:03 PM

Another fun part was when Roundhouse got into making the 12-packs with multiple road numbers -- packs of hoppers, boxcars, tank cars, whatever.  For awhile, they put out a new 12-pack or two every month.  I still have some to assemble.  Athearn played the 12-pack game a bit (with Railbox and some mechanical reefers, if memory serves) but not to the degree Roundhouse did.

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Posted by BRAKIE on Saturday, February 4, 2017 10:26 PM

Irv Athearn would go on and make cars and locomotives for Cox Models then later he supplied cars for Atlas. Then there was the Bev-Bel deal and other custom road name cars..It turn out Uncle Irv's biggest competitor would be Roundhouse.

The fun part was the three way IPD boxcar war.Roundhouse was duplicating several road names on their FMC 50' boxcar that Athearn and Bev-Bel was using on Athearn's ACF(called Railbox boxcars for some reason) 50'  boxcars. Then enter C M Shops and Rail Runner using Athearn cars with the same road names.

Fast forward to today and Athearn is using the same road names they used 30 years ago on their RTR ACF and former Roundhouse FMC boxcars..

Larry

Conductor.

Summerset Ry.


"Stay Alert, Don't get hurt  Safety First!"

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Posted by NS1001 on Saturday, February 4, 2017 9:16 PM

I got a HO catalogue in 1961 with Irv on the cover as pictured in this thread. This was about the time that slot cars and space models  were giving model trains severe competition. When Lynn Wescott replaced Paul Larson in 1961 he later said that he was not sure the hobby would last. Irv Athearn had a unhappy - read financially disastereous time - making HO trains for Lionel and was thinking about shutting down the business about the time this catalogue came out.

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Posted by BRAKIE on Saturday, February 4, 2017 10:05 AM

The Athearn ad that got me all excited and doing hand springs was the mid 60 full page ad that stated "Athearn announces EMD's SW1500" complete with artist rendition of a supposed SW1500.

A very disappointed deep sigh escape my lips when I saw the SW1500 was a SW7.Crying

Joy was restored after seeing the ad for Athearn's  SD45 and seeing them in person at Hall's hobby shop.

Exciting times back then when new models was on the shelves when the ad came out in MR.

 

Larry

Conductor.

Summerset Ry.


"Stay Alert, Don't get hurt  Safety First!"

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Posted by Soo Line fan on Saturday, February 4, 2017 8:30 AM

Not much out there.

Very strange:

Jim

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Posted by Bundy74 on Friday, February 3, 2017 1:38 PM

Yes I do.  I remember one with an HO scale Geep photoshopped on real tracks, with a real crew climbing the steps.

Another with a real UP loco pulling an Autoloader, complete with autos.  The funny thing is one of the autos is missing the grill casting.  

Another had someone holding a real Amtrak Genesis loco, in anticipation for the model coming out.

Modeling whatever I can make out of that stash of kits that takes up half my apartment's spare bedroom.

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Posted by yougottawanta on Friday, February 3, 2017 10:45 AM

Lenscap wrote ""Old Athearn ad" covers a LOT of ground!" that is a very true statement ! But in answer to the posters question. Yes. The modeling industry methods, qaulity etc...has grown by leaps and bounds. I think generally much better today.

YGW

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Posted by LensCapOn on Friday, February 3, 2017 8:48 AM

Using the freebie access to the digital archive, was noting the Athearn ad for O Scale stamped metal freight cars in 48 or so.

 

"Old Athearn ad" covers a LOT of ground! (And I do remember the ones you're talking about. Smile )

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Posted by ATLANTIC CENTRAL on Friday, February 3, 2017 7:37 AM

DavidH66

Remember those ld Athearn ads from the mid90s? The ones where they'd use primitive photoshop to add their models. I remember those when I first got into Model Railroading. 

 

Anyone else remember these?

 

No offense, but that is funny, because I remember Athearn ads from the 60's.......talk about primitive by today's standards. It is just funny how people see the world.

Sheldon

    

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Anyone remember those old Athearn ads?
Posted by DavidH66 on Friday, February 3, 2017 7:18 AM

Remember those ld Athearn ads from the mid90s? The ones where they'd use primitive photoshop to add their models. I remember those when I first got into Model Railroading. 

 

Anyone else remember these?

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