"Linking 13 Great States with the Nation" of course. Runner up is the B&O's from the previous century: "All Trains Via Washingtion--East and West".
Mr B&O
My Favorite is CN's. Crashing Nantionaly For you. Sums up there whole focus.
Rio Grande was always one of my favorites. If WC had a slogan I would have chose that.
My Youtube Channel: http://www.youtube.com/user/JR7582 My Flickr Photos: http://www.flickr.com/photos/wcfan/
There are two that I naturally favor...
"Mainline through the Rockies"
"Rio Grande - The Action Road"
The first refers to geographic location, which always helps establish where your railroad goes. The second implies good service and transporation efficiency. Both ideas may help you with developing your own slogan.
Mike Lehman
Urbana, IL
I'm in the midst of coming up with some slogans for my freelance road, and have been looking at some prototype examples. Some railroads really came up with catchy ones. Which is the best to you? Which ones are you using?
My vote for best in the prototype: "Southern Serves the South". It's just very cool, sums up the focus, flavor and is a great marketing tag. Of course, I have a growing fondess for the Southern.
I never got Tony Koester's slogan for his much-publicized Allegheny Midland, "The Midland Road". Doesn't conjure much of anything. I know he was kicking off of the NKP thing though.