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Another poster said that UP should be satisfied with the inclusion of advertising ands PR materials in a UP branded model railroad product. I think that this is a wonderful idea which would add value for the purchaser who would get to learn about the role of UP in today's economy and receive safety and other PR messages. This is the proverbial win-win that would make the model railroad industry a partner with the railroads. It would allow UP to mark their territory and get their message out to an eager audience. Particularly exciting is the potential to include safety and educational materials into train sets intended for the youth market. Even if that child never makes another model railroad purchase in his life, he/she will have been exposed to information about railroad safety and the role of UP in today's economy at a very impressionable tine and situation in his/her life. Making this into a revenue stream, however would destroy model railroading. I stand behind this statement. If UP gets a revenue stream from this, prices will go up and up as locomotive builders and everyone else put their paws out for more and more loot. EVERY OTHER licensing deal involves companies who deal with consumers. As several posters who disagree with me like to point out, folks who buy model trains are not customers of railroads. But we have something else the railroads want called VOTES. Besides, the LAST THING RAILROADS WANT IS TO BE IN A CONSUMER BUSINESS. UP should be happy with making the toy and model train industry pay to insert quality made booklets written by John Bromley and his staff and then inserting them into all model train packages which contain UP branded product.
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