Typo?

[Camaro1967]

You say PEEEIKO

I say PIEKO

 

I don't use either one of them.  

 

Lets blow the whole thing up.

Paul 

[Rene Schweitzer]

Most style guides say to capitalize the first letter of corporate/brand names when the word is pronounceable (Wal-Mart, Xerox, Maytag), and use all caps where the name/brand is a series of individually pronounced letters (LGB, CSX, FBI), regardless of the case used in the corporate logo. Since Piko is pronounced as a word (PEA-koh) as opposed to "Pea Eye Kay Oh," it gets lumped into the first category. It's easier to read, and by capitalizing only the first letter, it tells the reader to pronounce the word as a word, not a series of letters. There are--naturally--going to be exceptions to this, but that's the rule I follow when writing articles and reviews.

Many model railroad companies are expressed in all caps in their logos, but upper/lower case in print. Piko--despite their use of all caps on their own web page--is likewise written in upper/lower case on most dealer sites and publications, including Gartenbahn Profi, the German garden railway magazine.

Later,

K

What Kevin stated above it indeed true and is the style GR follows.