Coors Light Bullet Train

[laz 57]

I'm waiting for the "OLD MILWAUKEE EXPRESS" included with the SWEDISH BIKINI TEAM. HUBA HUBA!!!!!!!!!!!!!!!!
laz57

[Blueberryhill RR]

The Frisco Kid...WELCOME to the Forum

That's a good picture, Kid.



Chuck

[Anonymous]

Sorry for the lack of clarity, little hard to capture on a moving stream.

[eZAK]

stevend,
Did you pay Coors to use their logo on that train?[:)]

"Yup....A warm cheerleader! I know it's getting close to Halloween, but a cold one just a little too "Adam's family" for me!"
Or maybe the 'cold cheerleader' is "Cold Ethel"[;)]

[hugoroundhouse]

Out here, the Bullet would be delivering Coors Light to a victory party for the BRONCOS. (Remember, never send a colt to do a bronco's job.[(-D] )

I thought it looked like a steamer, and it does look a bit like the original American Flyer Silver Bullet, once again proving that AF was years ahead of it's time. [:D]

Jim E.

[cnw1995]

Just as an aside, in the latest 'NFL' ads, this CG ersion of the CL bullet train is a steam train - albeit a chrome-ated monster.

[Anonymous]

QUOTE: Originally posted by jaabat

Is there anything better than a cold cheerleader?

Yeah, multiple cold cheerleaders!

Yup....A warm cheerleader! I know it's getting close to Halloween, but a cold one just a little too "Adam's family" for me! [xx(][:D]

[tsgtbob]

Looks more to me like a Flyer silver bullet.
Cold Cheerleaders, sign me up for that accessory!!!!
Didn't I read that Bill Coors is a railfan some years ago in Trains or Railfan and Railroad ?
It's not a regional thing, Coors is the "Official Beer Sponsor" of the NFL

[Benjamin Maggi]

No, in the east here they still advertise that it is shipped cold. If you want to see the commercial, you gotta watch football. They are the league's sponser and show the commercial ad naseum during games. GO INDIANAPOLIS COLTS!

[hugoroundhouse]

Stevend - Great pic ! Thanks! Guess I just really WANTED it to be a steamer!!

Jim E.

[Anonymous]

QUOTE:

hugoroundhousep- It whizzes by so quickly it's hard to see what it is. Looks something like a streamlined steamer but it's hard to tell.

eZak- i.e. ...No pics or video clips unless your paying or stealing.

...

......... Not necessarily.

...



...

[Anonymous]

From a previous post:

I pretty sure this is no longer true. Coors changed their policy to allow wider distribution quite a while ago. I have never seen any ads claiming that their beer is always refrigerated.

I think Neil is right, which makes it all the more confusing to me as to whether this commercial MEANS anything. At least the beer company that featured a "Swedish Bikini Team" was going for humor, not surrealism. [banghead][banghead]

Al Smalling

[hugoroundhouse]

I thought I was always supposed to keep my Coors Light ( or any other beer ) cold and my cheerleader wife warm. [;)][;)] Coors has always tried to keep that connection between the cold Colorado Rockies and their beer in their public image, even their brewery is next door in Golden Colorado, which is in the warmer foothills. Oh well, it's not a perfect world, is it... In a perfect world, American Flyer and Lionel would still be in independent, competitive production in [the USA], we'd all be young, and have a fat wallet!!! As it is, I'll keep enjoying my old Flyers, my diet-limited light beers, and my beautiful wife and kids. Hey! Wait a minute! Maybe that IS perfection!!
Jim E.

[iguanaman3]

QUOTE: Originally posted by smalling_60626

I don't think the Coors ad got across its advertising message--that Coors is always refrigerated between brewery and store and never allowed to come to room temperature (unlike their competitors' beers).

I pretty sure this is no longer true. Coors changed their policy to allow wider distribution quite a while ago. I have never seen any ads claiming that their beer is always refrigerated.

Neil

[eZAK]

QUOTE: The spot was shot using the Viper HD camera. The CG train, large crowd and ice effects were created by Venice, CA's Digital Domain.

i.e. No pics or video clips unless your paying or stealing.

It looks like a silver Dryfess Hudson to me.

[underworld]

I haven't seen the commercial. does anyone have any other photos or maybe video clips???

underworld

[:D][:D][:D][:D][:D]

[underworld]

Cold cheerleaders????? Sounds rather underworldly......

[}:)][}:)][}:)][}:)][}:)]

underworld

[dk99358]

Heck with the train, I want the operating cheerleader accessory

Dale

[Jumijo]

Is there anything better than a cold cheerleader?

Yeah, multiple cold cheerleaders!

I missed the point of the sales pitch as well. But then again, I don't drink beer. Nice train though, and that cheerleader at the end who does a Marilyn Monroe 7 Year Itch pose is a great touch.

Jim

[cnw1995]

There's a older ad that follows a refrigerated boxcar traversing the Rockies whilst the narrator makes this exact point. I think the flowing CG ice chips and cheerleaders makes a better impression [;)]

[Anonymous]

I don't think the Coors ad got across its advertising message--that Coors is always refrigerated between brewery and store and never allowed to come to room temperature (unlike their competitors' beers).

I gleaned from the ad that Coors beers are best enjoyed cold whatever the location but I didn't grasp the progressive element to the train's "route" nor the idea of constant refrigeration.

I suspect I'm not the only guy who didn't catch the sales pitch, but I agree the train is cool. My guess would be they started with something cylindrical and morphed into it some features of a train -- I don't see any track, though.

[cnw1995]

I saw the football themed ad on Sunday and the earlier ad a while ago. It would be fun to see more of the train, and see what could be kitbashed...

[Anonymous]

Coors Light Spots
"Silver Bullet Train" - Foote Cone & Belding, Chicago
Music: The O'Jay's "Love Train"
Tagline: "Taste the Cold"
Celebrity involvement: Ice T
Summary: This spot features a special Coors Light freight train that delivers Rocky Mountain cold refreshment to hot, thirsty people across the country. The train begins in the Rockies, loaded with Coors Light, and rolls through places like a NASCAR event, Miami Beach and a Hollywood red carpet event to the tune of The O'Jays hit song, "Love Train." The spot features a cameo appearance from rapper and actor Ice T.[/

QUOTE: Posted: September 12, 2005
SANTA MONICA, CA - Union Editorial's Einar has just wrapped a :45 TV commercial for Coors Light, the official beer sponsor of the NFL. Entitled "Gameday," the effects-heavy spot was directed by Larry Frey of prodco UNCLE for ad agency Foote Cone & Belding and breaks September 8th, during the NFL season kick-off. The commercial will air throughout the 2005/2006 season.

"Gameday" opens in a bustling stadium during the Patriots 2004 World Champions game between the New England Patriots and the Oakland Raiders. It's sweltering. People in the stands fan themselves with programs, and a split-screen montage-a visual motif used throughout the spot-shows the thermometer topping 100 degrees alongside a man dabbing sweat from his brow. Despite the heat, the crowd erupts in applause when the players take to the field. The spot cuts to a man looking quizzically at his handheld radio as it inexplicably switches from the game broadcast to the O'Jays hit tune "Love Train." Suddenly the temperature gauge mysteriously dips to 60 degrees as the Coors Light "Silver Bullet"-computer generated by Digital Domain-charges onto the field, chilling everything in its path and leaving fans and arch rivals alike with a frosty Coors Light.

[hugoroundhouse]

This may be a regional (western states) thing - but have you all seen the commericals featuring the Coors Light Silver Bullet Train? It whizzes by so quickly it's hard to see what it is. Looks something like a streamlined steamer but it's hard to tell. Anyone know what kind of loco it might be and what kind of tanker cars it's pulling? Or is it just a cmoputer imaging trick? I'd love to have the toy version on my Flyer set-up.

Jim E.[:D]