Lionel goes to the mall...

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Lionel goes to the mall...
Posted by tarheeltracks on Tuesday, August 07, 2018 8:05 PM

Lionel has decided to go into the retail store business. They will be opening their(as they call it) flagship store at Concord Mills mall in Concord NC. The store will be opening Labor Day weekend, and the current store at their headquarters will close. Full details at their website.

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Posted by fifedog on Wednesday, August 08, 2018 7:13 AM

With Toys R Us going under, this might be an opertune time for LIONEL to try this venture.  I wouldn't mind seeing them setting up partial rentals (Sep-Dec), much like the "pop-up" Christmas and Halloween stores.

Folks still enjoy going shopping.

Wish them luck.

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Posted by robmcc on Wednesday, August 08, 2018 8:05 PM

Has anyone been to the Lionel store in Concord? I'm curious what they sell their product for. I know when I used to visit the Mount Clemens factory store, they still sold everything at catalog MSRP. So, it was still a better deal through the local dealers. I get it they don't want to undercut their dealers, but it makes one wonder if the store would be profitable.

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Posted by thesiding on Wednesday, August 08, 2018 9:01 PM

Lets hope we get other states though the northeast rents are gonna be high

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Posted by Nationwidelines on Thursday, August 09, 2018 6:21 AM

With malls dying and interest in trains waning, this sounds like a great idea!

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Posted by tarheeltracks on Thursday, August 09, 2018 2:59 PM

robmcc

I am only about 1.5 hours from that store so get by 2 or 3 times a year. Most of the time prices are MSRP, but they will at times have some items on sale. I think that store is closing tommorow?? Best time to get a bargain is the warehouse sale in November.  I hope when they have the grand opening in September there will be some bargains at the new store.

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Posted by Firelock76 on Thursday, August 09, 2018 5:12 PM

The Lionel mall in the store is a good idea, a very good idea indeed!  Anything that creates interest in the hobby is a good idea.

Now, as to pricing.  If there are no model railroad hobby shops within a 75 to 100 mile radius there shouldn't be any conflict with underselling any of their dealers, as long as they keep the discounts within reason.  They certainly shouldn't kill the "shop around the corner" assuming there is one.

And no mail orders or on-line sales!  Keep it walk in retail.  Do that and they can price the stuff to move.

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Posted by Michael6268 on Thursday, August 09, 2018 7:36 PM

If they stick to full MSRP that is bound to be more of a deterant to the hobby than a attraction....

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Posted by robmcc on Friday, August 10, 2018 10:24 AM

Thanks for clarifying, tarheeltracks. I was only 40 miles from the Mount Clemens factory/store. Occasionally, they would have a 10% off day or some "sratch 'n dent" items. Still, like I said previously, it was better to go through a dealer. I like your idea Firelock about at least being in store only deals. Still not sure if Lionel would want to risk upsetting their dealers whether it's a "Mom and Pop" store or a mega dealer by offering reduced pricing. Mind you, with all of this MAP nonsense, the gap between MSRP and actual store pricing is becoming even closer.

None the less, hopefully it will work out for them. Is there still a store in NYC?

Rob

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Posted by thesiding on Friday, August 10, 2018 11:09 AM

Don't think so one reason being              the rents

 

Toy building(s) are condos now I think

 

Last time I was near Flyer Building it was selling collectable figurines

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Posted by SotaPop on Friday, August 10, 2018 1:57 PM

Reminds me of the "Great American Train Store" that use to be at the Mall of America here in Minnesota and other locations around the country.

We loved to walk through the store, but really couldn't afford their higher prices.

Hopefully Lionel will avoid these higher rent locations, which should help keep their pricing more affordable.

This will be interesting to watch and to see how it all plays out.

Brad the minneSotaPop

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Posted by Firelock76 on Friday, August 10, 2018 5:35 PM

I remember the "Great American Train Store,"  there was one here in a local mall, as SotaPop said the prices on the trains weren't so hot, but I did purchase quite a few books and videos there.  I DID buy my best friend Shotgun Charlie a Bachmann Central Pacific "Jupiter" HO set to run under his Christmas tree from "GATS,"  Charlie just loves those old-time 4-4-0's!

Lionel should use the "GATS" as an example of how NOT to do it.

I know during Jerry Calabrese's tenure as Lionel CEO he had a "pop-up" Lionel retail store opened in New York City's Rockefeller Center during the Christmas season for a few years.  Whether Lionel still opens the store at Christmas time I don't know, but supposedly business was pretty good for them.

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Posted by SotaPop on Tuesday, August 14, 2018 2:16 PM

Firelock76 - Makes me wonder how a Lionel seasonal kiosk would do in the malls across the US?  I'm not sure exactly how that would work, but should be cheaper than renting a high-priced retail space, right? Hmm

Brad the minneSotaPop

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