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Classic Toy Trains E-Mails Selling Model Railroader Videos?

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  • Member since
    July 2002
  • From: A State of Humidity
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Posted by wallyworld on Wednesday, November 19, 2014 11:49 AM

That seems like a stretch of an abstraction but I understand that strategy from an insiders perspective as model railroading being assumed to be generic in some way, one aspect being transferred to another aspect from HO to O. I think it wouldnt have struck me as being silly if only one e-mail was sent. But four or five? Oh well...in this economy I have to justify every discretionary purchase and crossing the border back into HO is not in the cards. Thanks for the explanation. I was simply curious where this all came from.

Nothing is more fairly distributed than common sense: no one thinks he needs more of it than he already has.

  • Member since
    July 2003
  • From: Wisconsin
  • 2,877 posts
Posted by Bob Keller on Wednesday, November 19, 2014 8:36 AM

Our company publishes 16 magazines  (counting MRVP):  American Snowmobiler,  Art Jewelry, Astronomy, Bead & Button, Bead Style, Cabin Life, Classic Toy Train, Classic Trains, Discover, FineScale Modeler, Garden Railways, Model Railroader, Model Railroader Video Plus, Model Retailer, Scale Auto, and Trains and a host of annuals and special interest titles (like the recent Locomotives 2014 and Trains  of the 1940s).

We have centralized marketing and circulation departments that promote according to general subject areas. For example interest in trains and railroading; model building,  or an interest in beading and craft projects. 

While there is virtually no toy train content on MRVP, I presume they believe that there is enough general hobby background material like benchwork and scenery projects, that can be carried over into the toy train world.

Bob Keller

  • Member since
    July 2002
  • From: A State of Humidity
  • 2,441 posts
Classic Toy Trains E-Mails Selling Model Railroader Videos?
Posted by wallyworld on Wednesday, November 19, 2014 7:49 AM

Who dreamed this up?  I have gotten about four or five of these same advertisements in my mailbox. While not enough to go off on a major rant about...you have to wonder "what were they thinking?" Does CTT send ads to Model Railroader subscribers? Sheeesh...enough already.

Nothing is more fairly distributed than common sense: no one thinks he needs more of it than he already has.

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