QUOTE: Originally posted by vitabile I think this echoes things that Brianel has said in the past. It's apparent from the way in which Lionel & MTH package & market their products that they're really not interested in reaching to kids or selling thousands of units of an item. If they were, they'd try to get their products on shelves in Target & Wal-Mart & Toys R Us. They're after the big bucks that "collectors" are willign to pay. Why else would they releast $1500 steam locomotives in lots numbered in the hundreds, with a high level of scale detailing that kids simply don't care about? If Lionel & MTH were truly interested in making toys, we'd see the numbers of units of low end sets made increase, we'd see them in these other mainstream stores, and we'd see the same sets cataloged for more than just a year. My $0.02 worth Tony
brianel, Agent 027
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QUOTE: Originally posted by BillFromWayne Jack: Merchandising and advertising on Lionel's packaging is sorely lacking. Now, I'm not defending Lionel, but it would be costly for them to highly detail their individual train boxes. However, this cost would be more than made up by the Good Will and Customer Appreciation that would follow. BillFromWayne www.modeltrainjournal.com
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