New Atlas All-Gauge track catalog

[Bob Keller]

A press release from Atlas:

Press Release For Immediate Release February 4, 2009

Atlas Releases NEW All Scales Track & Accessories Catalog Layout Rebate Program Announced

Now is the Time… to be Workin’ on Your Railroad! Every Atlas track product, layout, electrical component and accessory in HO, N and O Scales can be viewed in full color and explicit detail in the newly-released Atlas All Scales Track and Accessories Catalog, written and produced by Atlas experts. Whether you are new to model railroading or a seasoned expert, you’ll benefit from 128 pages packed with photos, layouts and information to help you maximize your model railroading experience, and every dollar you spend on it.

An accompanying 10% off Consumer Layout Package Rebate Program on over 100 Atlas layouts in all scales, including FREE SHIPPING, was simultaneously announced by the Sales Department, now through April 30, 2009. Consumers must purchase their layout through an authorized Atlas hobby dealer. Consumers can find a dealer in their area via our online International Dealer Locator, or contact Atlas for assistance at 908-687-0880 during business hours. It’s one of the many ways Atlas will be celebrating its 60th anniversary throughout 2009.

“Today’s tough economic climate doesn’t mean modelers must abandon the hobby they love,” said Thomas W. Haedrich, CEO. “It’s relatively inexpensive to upgrade your existing layout, or create a new one. Experience shows that in challenging economic times, people turn to enduring pastimes that offer tradition, value and the opportunity to enjoy leisure time with family and friends. Atlas makes affordable, finely engineered track pieces that let you use your imagination to create the miniature world of your dreams. Our new, comprehensive Track Catalog has debuted at the ideal time to help you achieve your goals of continuing to enjoy your hobby with relatively modest expenditures. This layout rebate program is a great deal.”

Atlas is coordinating the Layout Package Rebate Program with its dealer network. Consumers will order their layout package through their hobby shop and it will be drop-shipped in its entirety by Atlas to the consumer. Consumers must send in their original store receipt from the hobby shop, along with the completed rebate coupon, located on page 6 of the price list in the new Track and Accessories Catalog. The catalog is available through hobby shops, via a pdf on our website, or can be obtained direct from Atlas by sending $2 per copy, check or money order to: Atlas All Scales Track & Accessories Catalog, Atlas Model Railroad Co., Inc., 378 Florence Avenue, Hillside, New Jersey 07205 USA. You may also pay by Visa or Mastercard.

The Atlas All Scales Track & Accessories Catalog

Divided into separate sections for HO, N and O Scales, each section guides you through getting started, selecting the right layout for your space, size and pocketbook, then finding the companion instruction book and acquiring every item you need to start and finish with success. Parts, service, track facts, layout planning tools, and the specific characteristics of each line of Atlas track are clearly organized and explained, with helpful, time-saving tips. Sections detailing Atlas Signal Systems are included in each scale. Structures? Bridges? Turn-tables? Train Sets? It’s all here, logically organized in one convenient publication.

“Our track and accessory products are always in stock and available at any time from your local hobby shop,” Tom said. “For 60 years, Atlas has been the leader in producing quality, affordable, highly realistic track products preferred by experts worldwide. We carry a total of nine different track lines divided into three distinct lines per scale. Each scale offers a wide selection of pieces in beginner, intermediate or advanced track. Now is the time to discover for yourself why Atlas track is the first choice of discriminating model railroaders.”

Order forms, including item numbers and current pricing for all products in the catalog are included. Atlas is available online 24 hours a day at www.atlasrr.com and www.atlaso.com. Through the upgraded online International Dealer Locator, it’s easy to locate and download directions to authorized Atlas hobby shops carrying quality Atlas products in each scale in your area.