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From: Kids Toys To: Adult Scale/Model/Hobby/Collectible - when did this happen?

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From: Kids Toys To: Adult Scale/Model/Hobby/Collectible - when did this happen?
Posted by pgtr on Thursday, July 26, 2007 8:50 PM


No not you personally! We're still kids right? :) When did the 'industry' make this transition? I'm not looking for some precise date or seminal moment in time... Just a rough idea of when the 2 camps reached parity and when the transition occured. And when the industry 'figured it out'.

Back 'in the day' I believe all these trains were once specifically marketed to kids. And kids were the ones that 'wanted' them. Or parents purchasing them for kids knowing full well their kids wanted the toy trains and would play with them on a sustained basis. My opinion is this probably pretty was the case from the beginning all the way through the better part of the PW era. Perhaps mid-late 60s?

I believe the marketing still continued in this direction through the MPC era though I think the kid interest was falling precipitously...? ...and being replaced somewhat by the 'adult' buyer/consumer.

Sometime in the modern era - perhaps by the 80s or even late 70s - the adult collector was more in the driver seat buying product. They were (and still are) the primary 'buyers' of trains.

And at some point in time the industry must have 'figured' this out and started marketing in that direction...?

So (beyond my own opinions and (mis)perceptions) I'm curious - when did this fundamental shift occur approximately? And when did the manufacturers figure this out and start marketing to who was actually buying their products? Were they slow to follow the market or was anyone early or fast to figure out where the market was heading?


[Yes I realize there were 'some' adults into this as a hobby even as far back as the pre-war era. And yes I realize there are a 'few' kids that actually enjoy trains today on a sustained basis that started w/ a RTR set (which was probably actually marketed to their parents not them). But I'm curious about the 'preponderance' of the market place - the basic 'shift' from one type of industry to another - namely from a mass marketed 'toy' industry to a more adult oriented collectible niche industry.]
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Posted by trigtrax on Friday, July 27, 2007 5:13 AM

The change occured after Lionel was sold to General Mills. During the late 70's Baby Boomers hit their peak earnings years and went on a nostalgia binge. Prior to this change the "adults" in the TCA were occupied by prewar or pre-1954 Lionel O-gauge. Collecting focused on actual trains, transformers and accessories were ignored, space and military was frowned on.

Nostalgia peaked in the late 80's and High-Rail running became the driver.. In the late 90's the Scale Weenies got in the act. Go to York and look at the Atlas Display.. You'll see a Diesel barely moving hauling a load of scale trains.. You won't find many kids anywhereWhistling [:-^]

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Posted by palallin on Friday, July 27, 2007 8:44 AM
 trigtrax wrote:

Prior to this change the "adults" in the TCA were occupied by prewar or pre-1954 Lionel O-gauge.

To augment:  prior to this change, the TCA was occupied by the really old stuff, some pre WWI, some 19th century even.  The early 2" gauge by C & F, Electoy, Voltamp and other gauges by IVES and even more obscure (to us) manufacturers.  Of course, the great Standard Gauge stuff was included as well, but soem of that was still actually too new to attract their full interest.  The group formed when they woke to the realization that time and the scrap drives of WWII had consumed huge numbers of the relatively rare trains of their (and their fathers' and grandfathers') youths.  The stuff they could buy new was of very little interest to most of them, and the concerns of children were hardly noticed.  They were historians.    Their intent was to preserve and display the past.  Running wasn't much of an issue (note that TCA grading standards couldn't be bothered to notice whether anything ran).

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Posted by brianel027 on Friday, July 27, 2007 11:40 AM

The trend of realistic trains that appeal to adults has been around a long time. There was the introduction of "T" rail track, the 1937 scale Hudson, Super 0 Track and locos like the scale proportioned F-3 and Trainmaster. Even MPC made some product offerings such as the Standard 0 rolling stock line.

I think the real push towards adult scale trains came with the introduction of TMCC and Railsounds - that's when everything changed. You had toy trains that would now run more realistically and sound more real, and so why not put these features into trains that appeared more real. And of course, the prices of these trains will easily turn away any young family with kids with the comment I have heard all too many times from young parents" "these aren't trains for kids, these are for adults."

The collectible thing happened long before the scale push did. When the original Lionel Corp. when under and General Mills bought Lionel, that was the real beginning. And you had a lot of adults who had trains as children, and were now trying to buy back their childhood memories and were willing to pay for those memories. Of course it helps to consider that the average blue collar US worker was far better off a few decades ago than they are now. And the stock market was strong and the postwar babyboomers had money to burn, which helped drive collectible train prices up to some of the unreal levels they attained. Even MPC trains were selling a high prices. Not so long ago, many MPC box cars typically sold for  $30-$60 each.

My how things have changed.

brianel, Agent 027

"Praise the Lord. I may not have everything I desire, but the Lord has come through for what I need."

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