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Amtrak Sets Ridership Records
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<p>[quote user="blue streak 1"]</p> <p>I do not disagree with you about the importance of marketing, Streak. But I do think that in fairness it needs to be pointed out that current ridership was obtained with current marketing efforts. </p> <p>John</p> <div style="clear:both;"> </div> <div style="clear:both;"><strong>IMHO it appears that Amtrak marketing has the attitude that its trains sell themselves. Well that is not a reality. If we use Don Oltmann's example. The Crescent stays nearly sold out ATL - WASH even when the Lynchburg service began and took away most of the LYH - NYP passengers.</strong></div> <div style="clear:both;"><strong>But there has been no effort to sell ATL - New Orleans other than reducing fares somewhat.</strong></div> <div style="clear:both;"><strong>Now not to completely knock Amtrak they are now sellling WASH - intermediates - NYP on a couple of the long distance trains. Meteor & maybe Palmetto Probably because of high regional loads at their scheduled times ? </strong></div> <div style="clear:both;"><strong></strong> </div> <div style="clear:both;"><strong>All the many legs of each train that have low loads need marketing but I have never seen any. Have others seen any ? </strong>[/quote]</div> <div style="clear:both;"></div> <div style="clear:both;">Over the past year I have seen TV and newspaper ads in Dallas, Portland, and New York touting Amtrak. In Dallas and Portland the ads were promoting a special fare on the Texas Eagle and Cascades. </div>
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