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Cumbres & Toltec Scenic RR Makeover
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: verdana,geneva;"><span style="font-size: small;">I have heard a lot about the shaky financial condition of the C&TS.<span style="mso-spacerun: yes;"> </span>So who pays for a million-dollar amphitheater?<span style="mso-spacerun: yes;"> </span>The basic C&TS problem is that its remoteness fails to attract enough business.<span style="mso-spacerun: yes;"> </span>I find it really hard to believe that an amphitheater is the solution to the problem.<span style="mso-spacerun: yes;"> </span></span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: verdana,geneva;"><span style="font-size: small;"> <o:p></o:p></span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: verdana,geneva;"><span style="font-size: small;">The supporters of C&TS have a mantra that the railroad must market to non-railfans because railfans are only a tiny portion of the customer base.<span style="mso-spacerun: yes;"> </span>And yet, all of their marketing and advertising seems to be speaking exclusively to railfans.<span style="mso-spacerun: yes;"> </span>The company views the world through the railfan lens.<span style="mso-spacerun: yes;"> </span></span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: verdana,geneva;"><span style="font-size: small;"> <o:p></o:p></span></span></span></p> <p><span style="font-family: 'Times New Roman'; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"><span style="font-family: verdana,geneva;"><span style="font-size: small;">I think they could get all the train riders they could possibly handle out of Denver if they just spoke to non-railfans and explained the C&TS experience to them.<span style="mso-spacerun: yes;"> </span>But you have to reach out to them with the proper message.<span style="mso-spacerun: yes;"> </span>Instead, C&TS seems to believe that the only way to attract more people is to add supplementary attractions to their site.<span style="mso-spacerun: yes;"> </span></span></span><span style="mso-spacerun: yes;"><span style="font-family: verdana,geneva;"><span style="font-size: small;"> </span></span> </span></span></p>
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