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"Don't forget, there are plenty of storage facilities already in place, so why would the growers want to yank their investments there and commit to a centralized rail distribution center? " The ultimate goal of a logistics planner is to ELIMINATE the warehouse. The fruit growers have to truck out of the orchards, but would just love to perform a truck-to-railcar transfer in Wallula and do the storage on the east end - within overnight reach of the consumers in small-lot shipments Once you get away from the ultra-perishables such as lettuce, the cost of trucking (which is skyrocketing) offsets the value of decreased transit time - the economic "need for speed" quickly disappears. The service will have to be rock-solid RELIABLE to become an option. If they consistently hit that 124-hour target, the rails will have a clear price advantage in offering a competitive service. But - they can't just drop the service the next time APL wants to run a another stack train, or the stock price dips seventeen cents.
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