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[quote]QUOTE: Originally posted by CSSHEGEWISCH Another posting has implied that the appropriate rate is one cent over costs, without going into any specifics as to which costs are to be included. Not too much return on investment or incentive to go after that business at that rate. [/quote] Nice try, but very disingenuous to parse words so blatantly. What was actually said was this (cut and pasted from the previous page on this topic): "Hey, CSSH....., define "sufficient" profit. Is it 10% above costs? 20%? 100%? The answer is: Exactly one penny above all cost allocations." There's a big difference between "sufficient profit" and "appropriate rate". The former is clearly open to subjective interpretation, but if you've paid all allocated costs (which should include all salaries, interest payments, and shareholder dividends, basically anything you want to "cost out") and you still have one penny left over, you've just made "sufficient" profit. The same can be said if you made one million over, or anything in between, you've still made "sufficient" profit.
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