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I know I've stood on the soap box a few times and given the coal & electricity speech. <br /> <br />I think the RRs should do more tv spots and ad campaigns that focus on how the fit in to the economy. UP and NS seem to have stated down the right path, but there is no follow throughas of yet. I can see it now: "BNSF, we don't make the things you buy, we deliver what they're made of!" <br /> <br />dehusman is on the right track (no pun intended)!
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