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O.K. folks, for a limited period of time you do all have an opportunity to register your RESPECTFUL opinions with BNSF management about the new image and logo, and hopefully change their minds. There is an E-Mail link within the BNSF website sitemap. Also, every BNSF exec is reachable with an E-mail address that has their first name, followed with a dot, followed by their last name@BNSF.com (Example: Matthew.Rose@BNSF.com). Just remember to: 1. Keep everything in a respectful and reasonable tone, and with proper spelling and grammar. 2. Preface your comments with the fact that you are a long-time supporter and admirer of BNSF's outstanding management and extraordinarily well-run railway, and that you've had many friends and relatives who've worked for BNSF and their predecessor railways over the years. 3. State in a reasonable and respectful manner just why you dislike the new image and logo, and why you feel that it is not as representative of BNSF's true image and customer service reputation as is your preferred previous image(s) and logo(s). Try to include any and all well-known business references that you can, such as Forbes magazine's well-known survey from about 15 years ago that found the old Warbonnet image and cross-and-circle logo to be the fifth most widely recognized and respected image and logo in American corporate history. Good luck, folks. Just remember to keep a respectful and reasonable tone about any and all communications with BNSF management. Sincerely, Ross R. Moore, Jr.
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