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[quote]QUOTE: Originally posted by greyhounds We're like Pavlov's Dog, we salivate at the sound of the words. [/quote] "The Contract with America," "Partial Birth Abortion," "The Marriage Tax," "The Death Tax," and of course "The War on Terror" were all developed using focus groups with everyone hooked up to a dial which they turned one way or the other based on their reflex response to phrases. Frank Luntz is the master of finding words people salivate to. Any phrase that sparks critical thinking is immediately discarded.
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