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The 611, cost-benefit analysis, and my hometown's homecoming parade
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I agree it's good PR. Around Chicago it's amazing how many people turn out to see a steam engine go by on a mainline. The only problem is most are Moms & Dads showing the kids what trains used to be like. When most of these people want to ship something it's going to be USPS, UPS, or FedEx and they don't even realize that rail is involved when UPS tracking says "Chicago CACHE". Running excursions for Railfans is great PR too, but I wonder, have the railroads been running excursions for their best shippers? I've heard of the BNSF Employee Appreciation trains. Getting sponsorship might help too. The annual U.P. Cheyene steam excursion has been sponsored by the Denver Post for many years. With all the people lining the tracks, maybe insurance companies would be interested in exchange for a break on the liability insurance.
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