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BNSF's "We Love Truckers" campaign
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[quote]QUOTE: <i>Originally posted by gabe</i> <br /><br />I think there are at least three (positive) ways to view railroading: <br /> <br />(1) as a rail fan who just loves trains; <br /> <br />(2) as a business person who sees trains as a way of making the economy more efficient and as a way to make money; and, <br /> <br />(3) as someone who doesn't care about railfanning and doesn't know about railroad's contribution to the economy, but hates to be squezed in on the highway by a semi, hates the way truckers back up interstate highways, knows that our highways are becoming too crowdded, etc. and can be sold on the idea that trains can reduce (or more accurately, slow the growth of) this problem. <br /> <br />I think the 3rd reason is going to play an increasingly larger role in the future of railroading. I know many people on here have espoused their belief that we can build more highways. I am not sure that is the case. Although there is room for more highways in suburbia and rural areas, there isn't a lot of room left in cities. <br /> <br />My point: I am not sure that it is in BNSF's long-term interest to made a lot of noise about its relationship with truckers and putting more trucks on the road. I realize the response to this is that BNSF is really decongesting our highways because it saves the freight from traveling the whole distance on the highway. However, I think it best that railroads continue to sell their image as an established and efficient alternative to highway congestion. <br /> <br />Gabe <br />[/quote]Ladies and Gentlemen of the forum, Let us welcome a prophet to our aquaintance. Kindest regards sir: Piouslion - AKA Roy
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