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FYI Memo on Unauthorized Internet Selling of Athearn Products
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The following letter was on Trainorders., and I have copied it and passed it on for informational purposes only. I hope this is not true. <br />This might be someone's idea if a joke, but it does not look like it. <br /> <br />> IMPORTANT ANNOUNCEMENT <br />> Unauthorized Internet Selling <br />> Action Required <br />> <br />> Dear Dealer, <br />> <br />> We are pleased to announce that Horizon has contracted with Net <br />Enforcers, Inc., to assist us in the identification and elimination of <br />unauthorized distribution of our proprietary brands. Net Enforcers, <br />based in Coral Springs, Florida, will utilize a combination of automated <br />search tools and personnel to identify unauthorized resellers of Horizon <br />products both on the popular auction sites and third-party sites. Net <br />Enforcers will seek to shut down the auctions of these unauthorized <br />resellers thereby enforcing Horizon's trademark rights and copyrights as <br />appropriate. <br />> <br />> This program is designed to protect you, an authorized dealer and your <br />respective online sales from unauthorized resellers. To assist Net <br />Enforcers in distinguishing authorized from unauthorized dealers, we are <br />providing them under a confidentiality agreement the Web site addresses, <br />and Ebay, Yahoo!, and Froogle dealer selling IDs. <br />> <br />> Please assist us in identifying these unauthorized sellers by sending <br />us the ID numbers that you list your auction under for each site by <br />September 1st, (please, no passwords). You may provide this information <br />to your Sales Rep, or send via email to sales@horizonhobby.com <br /><mailto:sales@horizonhobby.com> The deadline to get this information to <br />us is September 1, 2004. <br />> <br />> Additionally, please note that any authorized retailer who distributes <br />Horizon brands to an unauthorized reseller is in violation of our <br />Retailer Agreement, and we will take action. We've posted our Internet <br />Sales Policies on our Web Site (below). <br />> <br />> Horizon is dedicated to shutting down unauthorized selling of our <br />branded products and to protecting our legitimate, authorized retailers. <br />We appreciate your help in this important matter. <br />> <br />> Sincerely, <br />> Mike Feeney <br />> Director of Sales <br />
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