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I thought the video mundane, and it isn't particularly useful for me. If they had leveraged the medium to do in-depth clinics or layout visits, I might have been more intrigued. I'd love to see a video half on background painting (i.e. 45 minutes, in-depth, basics up to advanced) and half a true in-depth visit to a great layout - going over the layout, but also benchwork, operations, technical (DCC or not? How wired? How switches controlled, any automation?), detailed scenicking techniques, etc. Having said that, I thought is was a nice overview DVD and probably well worth the $9, just not to me. If this were a "preview" DVD, and each of the "segments" in it was going to be the subject of a future DVD of its own, I'd be all over it. As to the marketing technique, it leaves a bad taste in my mouth. I'm not going to condemn it to the extent some others do, but I expect more from MR than to try and 'monetize the subscription base' with this sort of Publisher's Clearing House tactic. The "sure you could keep it if you're a ***" message was rather buried in the letter, the response card didn't make clear there was any option other than "keep it and pay or send it back"... It's the same "buti t's in the fine print..." thing where most people really believed they had to order a magazine to enter the PCH sweepstakes (or at least that it helped their chances). MR: I'd rather you send me a card offering me a free DVD preview and THEN send it if I respond. I probably would if it seemed interesting, I'd be certainly be more likely to actually order the thing, and your mailing costs would be less. Alternatively, apply the magazine model. Let advertisers buy 30 second spots between segments and/or bundle flyers and slicks with it. Then send it to subscribers free, or at least at rock-bottom prices like $5. I'd have no problem with that. On the other hand, I can't really condemn it too much because I can't really object to getting free stuff in the mail. But in the future I _will_ be treating it as just that - a free gift. Having played "nice guy" and sent it back this time, I will keep any 'gifts' I get in the future.
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