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What was the last Model Railroad Comercial You've Seen from a Manufacturer?
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[quote]QUOTE: <i>Originally posted by tatans</i> <br /><br />MRR is a very, very limited category, it all boils down to exposing their product only to avenues where MRR people may see them, (not a bad idea) conversley, would a company that makes water tap parts advertise in a beauty products magazine, not likely, and I'm sure they can't afford to buy ad time on Oprah. It's all bucks out there now ! <br />[/quote] <br /> <br />Exactly!!! You've got it!!! The water tap guy advertises where plumbers or do it yourselfers will see it. I sell auto insurance (among other things) so I advertise in a little "throw away" paper that is distributed to quick change oil outlets and left out for customers to look at while they wait for the oil change to be done. It's called targeting and it's the only strategy the little guy can afford.
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