Login
or
Register
Subscriber & Member Login
Login, or register today to interact in our online community, comment on articles, receive our newsletter, manage your account online and more!
Login
Register
Home
»
Model Railroader
»
Forums
»
General Discussion (Model Railroader)
»
M.T.H. Responds To DCC Lawsuit Allegations
Edit post
Edit your reply below.
Post Body
Enter your post below.
I agree. The R and D guy did an excellent job of discussing the DCS and some of the work that went into it. The marketing guy, well, just marketed me against MTH with his spinmeister speak. I think there is a reason for that. Most engineers (ME was my undergrad degree) follow the belief that "if you build a better mousetrap the world will beat a path to your door." They also are trained to follow logical paths from problem to solution. Marketing guys, however, look at things differently (MBA grad - yeah I'm dysfunctional). They always seem more concerned with "product differentiation" and "market demographics." To them it doesn't matter that the product is better (they will point out Beta vs VHS) it's all about how it is packaged. There's a reason that Budweiser pays big bucks to get its names on Dale Earnhardt Jr's race car and it has nothing to do with the quality of Bud. Unfortunately, I don't think model railroaders fit the standard marketing model (wonder if MTH's marketing guy is a model rail?). We pretty much are pretty well informed of the products out there and are not easily swayed by marketing hype - and in fact as this thread shows are sometimes turned off by it. In fact, I dare say that given the skills gained by model rails, we are all more engineers than marketing types. MTH's marketing guy doesn't understand this and was obviously dumbfounded why the folks here turned on him after he gave a great marketing spin on MTH's product. <br /> <br />While I do admire MTH's R and D guy for his ability to so clearly state a position and I would love to see more input from him, MTH's initial position in this flap has turned me off big time and the marketing guy with his mumbo jumbo turned me off even more. Maybe the R and D guy can change my mind, but he's got a heck of a climb.
Tags (Optional)
Tags are keywords that get attached to your post. They are used to categorize your submission and make it easier to search for. To add tags to your post type a tag into the box below and click the "Add Tag" button.
Add Tag
Update Reply
Subscriber & Member Login
Login, or register today to interact in our online community, comment on articles, receive our newsletter, manage your account online and more!
Login
Register
Users Online
There are no community member online
Search the Community
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Model Railroader Newsletter
See all
Sign up for our FREE e-newsletter
and get model railroad news in your inbox!
Sign up