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Total web costs are more closely related to the amount of traffic the site gets than to whether the programmer has boat payments or kids in grad school. The programming is a relatively small, upfront investment in a long-term sales strategy . It is advertising, and if not approached as if it were a simple price list ad in a train mag, it can be an effective sales tool. I am working on a website for a local outdoor recreation outfitter, primarily to serve as their online catalog and an effective tool to pre-sell the equipment. They still want people to call to order, or better, to come into the store and browse. But the website can inform and educate the buyer about the products before they call the store. There should be a noticable savings in time, and thus employee salary and benefits, as well as increased sales. I'm probably not alone in that I no longer rely on the printed price lists in magazines or pay to purchase a catalog. Since the nearest hobby shop is hours away. I shop online. It's silly to expect people to have to track down info from well-organized and informative sites like Walthers and then go to a retailer that can't be bothered and make the purchase. Wayne
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