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<p>[quote user="gmpullman"]</p> <p>"Sell the Sizzle—Not the Steak!"</p> <p>That marketing ploy has been around for ages.</p> <p> </p> <div class="quote-header"> </div> <blockquote class="quote"> <div class="quote-user">bnsf1</div> <div class="quote-content">I wonder if the manufacturers could take a cue from auto companies and save costs by making it a standard feature.</div> </blockquote> <div class="quote-footer"> </div> <p> </p> <p>Saves costs for them and becomes a huge profit generator. Now they are bundling "convenience packages" they may add a few hundred dollars to the production cost but at the retail level it adds a significant amount to the price of the automobile.</p> <p>I remember when the intermittent wiper came along. Automakers made millions on a simple addition of a few electrical components. </p> <p>The same holds true in housing, clothing, food and just about any consumer commodity. The marketers call it "value-added" but what they are really saying is, add a little bling and we can charge much more and reap the profits.</p> <p>Regards, Ed</p> <div style="clear:both;"> </div> <p>[/quote]</p> <p> </p> <p>There's no disbuting that.</p> <p>I remember the first car I ordered.</p> <p>It was a long process. I had to go through a whole page of options and choose the ones I wanted. You don't get to cherry-pick like that now.</p> <p>They could write deals for the same model car all day and no two of them would be the same.</p> <p>But, I wouldn't want to go back to those days.</p> <p>I'm sure the cost of having to build what amounts to a custom order now would be cost-prohibitive.</p> <p>Like it or not, we live in an economy based on package deals.</p> <p>The comparison to vehicles may not be the best, but I think the principle is still valid.</p> <p>Whether or not it would make a reasonable difference in the price would be somthing only the manufactures would know for sure.</p> <p>The other question is, would they pass the savings along?</p> <p>If not, at least it might help hold the line for a while.</p> <p> </p>
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