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I would say that, at least over here, public perception of the hobby plays a major part. Building model trains is seen as something a bit geeky and very unfashionable - I know from bitter experience at high school never to mention my hobby when I meet people! Interestingly the computing enthusiasts amongst my friends are the most receptive to my talking trains - at least, they are very accepting! I guess it's because building PCs from parts (as I've also done) shares a lot of similar skills to model railroading. Interestingly this may change - Hornby's profits have risen steadily for the last few years, so there must be a lot of equipment being sold to a large number of modellers. It's intriguing that Radio Control models are seen as "cool toys" - maybe the new Hornby live steamer could get into a similar market? I could see one alongside the high-powered PC and Hi-Fi system of "the man who has everything", assuming a suitable easy-to-build layout was available (the "layout in a box" idea definitely has potential to attract new modellers). DCC could have similar impact, especially with sound - even my non-railroading friends are impressed with my LGB 0-4-0 steamer (from the starter set) with onboard sound - I think it adds the finishing touch, especially in larger scales. Roco had the right idea (in my opinion) with their "Digital is cool" slogan! <br /> <br />I think percieved high prices also put many people off. I say percieved as model railroading doesn't have to be expensive by any means - Bachmann locos in HO and N can be had new for under £20 over here and will still aquit themselves well when you start buying more expensive locos - I have three of their GP-series locos, one in particular (A NS GP50) runs as smoothly and quietly as Proto locos for less than half the price.
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